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wp.org search vs our merit ranking: “wpforms addon extension”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wpforms addon extension”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

aThemes Addons for Elementor – Widgets & Elementor Addons shows at wp.org #5 but places #17 on merit, a gap of 12 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #1 2 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #2 3 Database for Contact Form 7, WPforms, Elementor forms 60K+ · 4.8★ (124) wp.org #4 ↑1 1 too low 4 File Upload For WPForms – Filenzo 1K+ · 5.0★ (25) wp.org #3 ↑1 1 too high 5 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #6 ↑1 1 too low 6 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #7 ↓4 1 too low 7 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #9 2 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #10 ↑2 2 too low 9 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #8 1 too high 10 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #13 ↑1 3 too low 11 Download Monitor 80K+ · 4.5★ (525) wp.org #14 ↓1 3 too low 12 AI Translation For TranslatePress 10K+ · 4.8★ (69) wp.org #11 ↓1 1 too high 13 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709) wp.org #24 11 too low 14 Import and export users and customers 70K+ · 4.7★ (259) wp.org #20 6 too low 15 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #21 ↓4 6 too low 16 Integration for Mailchimp and Contact Form 7, WPForms, Elementor, Ninja Forms 8K+ · 5.0★ (30) wp.org #12 ↓1 4 too high 17 aThemes Addons for Elementor – Widgets & Elementor Addons 7K+ · 5.0★ (5) wp.org #5 ↑1 12 too high 18 Integration for HubSpot and Contact Form 7, WPForms, Elementor, Ninja Forms 5K+ · 4.9★ (53) wp.org #17 ↓1 1 too high 19 WP Zoho for Contact Form 7, WPForms, Elementor, Formidable and Ninja Forms – CRM, Bigin 3K+ · 5.0★ (44) wp.org #22 ↓2 3 too low 20 Integration for Pipedrive and Contact Form 7, WPForms, Elementor, Ninja Forms 1K+ · 5.0★ (26) wp.org #19 1 too high 21 Sky Addons for Elementor – 160+ Widgets, GSAP Animations, Templates & Theme Builder 2K+ · 5.0★ (9) wp.org #16 ↑6 5 too high 22 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #15 7 too high 23 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #23 ↓2 24 SKT Addons for Elementor 1K+ · 4.7★ (3) wp.org #18 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.