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wp.org search vs our merit ranking: “youtube integration”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “youtube integration”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Playlist Player for YouTube – Fast, Privacy-Friendly Playlists & Channel Feed shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 1K+ installs carry it up the search order; its 4.8★ average from 13 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Essential Addons for Elementor – Popular Elementor Templates & Widgets places #12 on merit, 4.9★ from 4132 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Feeds for YouTube (YouTube video, channel, and gallery plugin) 100K+ · 4.8★ (205) wp.org #2 1 too low 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #3 1 too low 3 StreamWeasels YouTube Integration 1K+ · 5.0★ (9) wp.org #1 2 too high 4 WP YouTube Lyte 20K+ · 4.8★ (206) wp.org #5 1 too low 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #7 ↓1 2 too low 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #6 ↑1 7 The Events Calendar 600K+ · 4.2★ (2462) wp.org #8 1 too low 8 Automatic YouTube Gallery – Embed Auto-Updating YouTube Video Galleries, Feeds, Playlists & Channels 9K+ · 4.8★ (31) wp.org #4 4 too high 9 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #10 ↑2 1 too low 10 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #13 ↓4 3 too low 11 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #12 ↑1 1 too low 12 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #17 ↑1 5 too low 13 Bit integrations – Form Integration, Webhook, Spreadsheets, CRM, LMS & Email Automation 20K+ · 4.9★ (160) wp.org #15 2 too low 14 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #19 ↓2 5 too low 15 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #21 ↓1 6 too low 16 StreamWeasels Twitch Integration 1K+ · 4.8★ (23) wp.org #9 ↑1 7 too high 17 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #18 ↑3 1 too low 18 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #23 5 too low 19 WP Video Popup – WordPress Video Lightbox for YouTube, Rumble & Vimeo 9K+ · 4.1★ (43) wp.org #14 5 too high 20 Playlist Player for YouTube – Fast, Privacy-Friendly Playlists & Channel Feed 1K+ · 4.8★ (13) wp.org #11 9 too high 21 Personio Integration Light 200+ · 4.9★ (7) wp.org #20 ↓1 1 too high 22 Gelato Integration for WooCommerce 5K+ · 3.3★ (12) wp.org #16 6 too high 23 Video Gallery – YouTube, Vimeo Gallery & YouTube API 1K+ · 4.0★ (7) wp.org #22 ↑2 1 too high 24 WSW – Shopify WooCommerce / WordPress Integration and Migration 500+ · 5.0★ (2) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.