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← Rankings

wp.org search vs our merit ranking: “url redirects”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “url redirects”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

1

Ranked above its merit

1ON1 URL REDIRECTS shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 200+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #8 on merit, 4.8★ from 27820 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #1 2 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #4 2 too low 3 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #3 ↓1 4 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #6 2 too low 5 Quick 301 Redirects 7K+ · 4.6★ (12) wp.org #2 ↑1 3 too high 6 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #10 ↑2 4 too low 7 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #11 ↓1 4 too low 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #16 ↑7 8 too low 9 301 Redirects & 404 Error Log 30K+ · 4.6★ (28) wp.org #5 4 too high 10 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #14 ↓3 4 too low 11 LoginWP (Formerly Peter's Login Redirect) 80K+ · 4.8★ (503) wp.org #17 6 too low 12 Export All URLs 50K+ · 4.6★ (94) wp.org #15 ↑6 3 too low 13 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #23 10 too low 14 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #22 ↓7 8 too low 15 Remove Category URL – Remove ‘category’ base from category permalinks 40K+ · 4.3★ (61) wp.org #13 ↑1 2 too high 16 Redirection 2M+ · 4.4★ (704) wp.org #19 ↓3 3 too low 17 Safe Redirect Manager 40K+ · 4.7★ (78) wp.org #18 1 too low 18 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #21 ↓2 3 too low 19 Go Redirects URL Forwarder 800+ · 5.0★ (4) wp.org #8 ↑1 11 too high 20 WP Custom Author URL 5K+ · 5.0★ (8) wp.org #24 ↓2 4 too low 21 Redirect 404 to Home Page – Custom URL 4K+ · 5.0★ (2) wp.org #9 ↓1 12 too high 22 Remove Taxonomy URL 1K+ · 4.2★ (6) wp.org #20 2 too high 23 1 1ON1 URL REDIRECTS 200+ · 0.0★ (0) wp.org #7 16 too high 24 Basic URL ShortCodes 4K+ · 5.0★ (2) wp.org #12 ↑1 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.