Conversion Optimization by 40Nuggets
by 40Nuggets · Analytics
Convert anonymous visitors into subscribers and customers with 40Nuggets' intelligent screen overlays
44 health vs 65 average across 1,394 Analytics plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.3.34, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3460 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
55
now · peak 55
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $99–$199 a year, typical for Analytics plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Analytics
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 10
- Last updated
- 3460 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A -
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 1 shared tag A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 600K+ installs · 4.1★ · 1 shared tag A -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 1 shared tag A -
ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 300K+ installs · 2.5★ · 1 shared tag B -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 1 shared tag A
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Drop a live Pulse card for Conversion Optimization by 40Nuggets into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/40nuggets" width="480" height="300" style="border:0" loading="lazy" title="Conversion Optimization by 40Nuggets — Plugin Pulse"></iframe> Conversion Optimization by 40Nuggets: 10+ active installs, 4.0★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/40nuggets