a3 Lazy Load

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 76% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

Reviewers say it's quick to set up and fixes their image loading and page speed problems, with several reporting big jumps in performance scores.

1. ★★★★★ f3rr0

   5mo ago

   This plugin saved me a lot of time and solved my site loading problems.Super easy setup and customization. Great job. Thanks

   Read on wp.org ↗
2. ★★★★★ SmartRapper

   12mo ago

   Saves a lot of people a lot of time and energy. Thank you Steve

   Read on wp.org ↗
3. ★★★★★ Daniel

   1.0y ago

   I had a problem of images on top of page loading after iframes on bottom of page (out of viewport).Installed this plugin, activated, tested the page and… problem solved!Few times a plugin solved an issue so quickly. Thanks!

   Read on wp.org ↗
4. ★★★★★ Gustavo Oak

   1.0y ago

   Working just fine!

   Read on wp.org ↗
5. ★★★★★ anavato

   1.3y ago

   Amazing! The plugin for lazy loading images works flawlessly. Page speed scores are much higher now. Super easy to configure and doesn’t break layouts like some others.

   Read on wp.org ↗
6. ★★★★★ skylerdesign

   1.9y ago

   Brought my Lightspeed performance score from a 75 to a 99 with a Vimeo video embed. Thanks!!

   Read on wp.org ↗
7. ★★★★★ dim795

   2.2y ago

   I tried a large number of plugins, inserted the code manually – Your plugin just helped me out! I installed it and everything works as I wanted! Thank you very much for such a functional solution!

   Read on wp.org ↗
8. ★★★★★ pflanzenvielfalt

   2.5y ago

   After a bit of trying, I was able to achieve significant improvements in page speed. Great thing – thank you

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.7.9 This release contains an important security fix – please update right away. Security – Hardened the admin settings AJAX handler and tightened outbound API requests. 2.7.9
2. — Version 2.7.8 This release contains an important security fix – please update right away. Security – Fixed a cross-site scripting (XSS) issue. 2.7.8
3. — Version 2.7.7 This maintenance release has compatibility with WordPress 7.0 and a small improvement for sites that use WP Rocket. Tweak – Tested for compatibility with WordPress 7.0 Tweak – Lazy load works more reliably when WP Rocket 2.7.7
4. — Version 2.7.6 This release has a security hardening patch and compatibility with WordPress 6.8.3 – please upgrade now. Tweak – Tested for compatibility with WordPress 6.8.3 Security – Fixed HTML attribute injection vulnerability 2.7.6
5. — Version 2.7.5 This maintenance release has 1 bug fix Fix – Make the _load_textdomain_just_in_time is called correctly 2.7.5
6. — Version 2.7.4 This maintenance release has 1 bug fix and compatibility with WordPress 6.8.1 Tweak – Tested for compatibility with WordPress 6.8.1 Security – Escape all variable before output 2.7.4

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 a3 Lazy Load <= 2.7.6 - Authenticated (Contributor+) Stored Cross-Site Scripting via Video Element ↗
   2026-05-27 CVE-2026-6427 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.6 Patched in 2.7.7
2. Medium · 6.4 a3 Lazy Load <= 2.7.5 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
   2025-12-12 CVE-2025-9873 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.7.5 Patched in 2.7.6
3. High · 8.8 a3 Lazy Load <= 2.6.0 - Cross-Site Request Forgery to Settings Reset ↗
   2022-11-02 Cross-Site Request Forgery (CSRF) Affects <= 2.6.0 Patched in 2.6.1
4. High · 8.8 a3rev Multiple Plugins <= Various Versions - Cross-Site Request Forgery to Settings Changes ↗
   2022-05-24 Cross-Site Request Forgery (CSRF) Affects <= 2.4.9 Patched in 2.5.0

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 17 languages, 9 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-04-03 100K+ → 90K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Lazy Load Optimizer 3K+ installs · 4.2★ · 3 shared tags D
• Smart LazyLoad – Lazy Load Images, Videos and Iframes 300+ installs · 4.2★ · 2 shared tags A
• LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ installs · 4.1★ · 1 shared tag B
• Advanced Responsive Video Embedder for Rumble, Odysee, YouTube, Vimeo, Kick … 20K+ installs · 4.2★ · 1 shared tag A
• LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ installs · 4.2★ · 1 shared tag A
• Powerkit – Supercharge your WordPress Site 10K+ installs · 4.2★ · 1 shared tag A

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a3 Lazy Load: 90K+ active installs, 4.3★ (148 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/a3-lazy-load