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wp.org search vs our merit ranking: “image lazy load”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “image lazy load”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image Prioritizer shows at wp.org #15 but places #24 on merit, a gap of 9 places. Its 40K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider places #12 on merit, 4.6★ from 743 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #1 2 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #2 3 EWWW Image Optimizer 1M+ · 4.8★ (1843) wp.org #4 ↓1 1 too low 4 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #3 ↑1 1 too high 5 Ajax Load More – Infinite Scroll, Load More, & Lazy Load 30K+ · 4.8★ (287) wp.org #6 ↓1 1 too low 6 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #8 ↑1 2 too low 7 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #5 ↑3 2 too high 8 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #10 2 too low 9 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #11 ↑9 2 too low 10 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #13 ↓1 3 too low 11 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #14 ↑5 3 too low 12 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #17 ↓1 5 too low 13 Disable Lazy Load 9K+ · 4.5★ (23) wp.org #7 ↓1 6 too high 14 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #23 9 too low 15 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1657) wp.org #20 ↓6 5 too low 16 Custom Block Builder – Lazy Blocks 20K+ · 4.9★ (80) wp.org #18 ↓5 2 too low 17 Lazy Load Control For Elementor – Remove the Lazy Load attribute from specific images in Elementor 3K+ · 4.9★ (15) wp.org #9 ↓2 8 too high 18 Flying Images: Optimize and Lazy Load Images for Faster Page Speed 2K+ · 4.8★ (26) wp.org #16 ↑1 2 too high 19 ThumbPress – Compress Images, Manage Thumbnails, Detect Image Issues, WebP/AVIF, Lazy Loading, Hotlinking & More 20K+ · 3.7★ (117) wp.org #21 ↓3 2 too low 20 J jQuery Image Lazy Load WP 700+ · 3.1★ (14) wp.org #12 ↓1 8 too high 21 Speed Up – Lazy Load 400+ · 4.3★ (12) wp.org #22 ↑2 1 too low 22 Smart LazyLoad – Lazy Load Images, Videos and Iframes 400+ · 5.0★ (5) wp.org #19 ↑3 3 too high 23 Compress, Resize & Lazy Load Images – WPvivid Image Optimization 10K+ · 4.3★ (7) wp.org #24 1 too low 24 Image Prioritizer 40K+ · 5.0★ (1) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.