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wp.org search vs our merit ranking: “lazy images”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lazy images”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Disable Lazy Load shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 9K+ installs carry it up the search order; its 4.5★ average from 23 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #1 2 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #2 3 EWWW Image Optimizer 1M+ · 4.8★ (1,844) wp.org #4 wp.org ranks it 1 place below merit 4 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #3 wp.org ranks it 1 place above merit 5 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #5 ↑4 6 Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ · 4.7★ (640) wp.org #8 wp.org ranks it 2 places below merit 7 Custom Block Builder – Lazy Blocks 20K+ · 4.9★ (80) wp.org #6 ↓1 wp.org ranks it 1 place above merit 8 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #9 ↑1 wp.org ranks it 1 place below merit 9 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2,617) wp.org #11 ↓4 wp.org ranks it 2 places below merit 10 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #12 ↓1 wp.org ranks it 2 places below merit 11 Robo Gallery – Photo & Image Slider 40K+ · 4.3★ (406) wp.org #10 ↑8 wp.org ranks it 1 place above merit 12 Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF 900K+ · 4.3★ (1,657) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4,230) wp.org #17 ↑3 wp.org ranks it 4 places below merit 14 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #19 ↑2 wp.org ranks it 5 places below merit 15 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #18 ↓3 wp.org ranks it 3 places below merit 16 Disable Lazy Load 9K+ · 4.5★ (23) wp.org #7 ↓1 wp.org ranks it 9 places above merit 17 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (518) wp.org #23 wp.org ranks it 6 places below merit 18 Widgets for Google Reviews 1M+ · 4.9★ (2,669) wp.org #24 wp.org ranks it 6 places below merit 19 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #14 ↓1 wp.org ranks it 5 places above merit 20 ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ · 4.8★ (145) wp.org #20 ↓3 21 Lazy Load Control For Elementor – Remove the Lazy Load attribute from specific images in Elementor 3K+ · 4.9★ (15) wp.org #15 ↓1 wp.org ranks it 6 places above merit 22 Smart LazyLoad – Lazy Load Images, Videos and Iframes 400+ · 5.0★ (5) wp.org #16 wp.org ranks it 6 places above merit 23 Compress, Resize & Lazy Load Images – WPvivid Image Optimization 10K+ · 4.3★ (7) wp.org #22 wp.org ranks it 1 place above merit 24 Image Prioritizer 40K+ · 5.0★ (1) wp.org #21 ↓2 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.