LazyLoad Plugin – Lazy Load Images, Videos, and Iframes
by WP Media · Uncategorized
Also makes 7 other plugins · 1.7M+ installs across the portfolio →
The best free lazy load plugin for WordPress. Lazy load images, videos, and iframes to improve performance and Core Web Vitals scores.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
100K+
≈190K estimated
Momentum
+66%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 83/100. Lift the average: resolve the issues driving the low reviews.
85 health vs 58 average across 25,737 Uncategorized plugins
Install conversion
How it's measured →5.3%
of downloads still active
At least 100K of 1.9M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 25 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 139 reviews, smoothed to 4.17★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lazyload | #1 | #1 | 0 |
| smilies | #1 | #1 | 0 |
| lazy load images your tag | #2 | #2 | up 2 |
| lazy load plugin your tag | #2 | #2 | up 3 |
| defer offscreen images your tag | #2 | #2 | up 1 |
| lazyload background images | #1 | #1 | 0 |
| lazy | #3 | #3 | up 7 |
| lazy load your tag | #3 | #3 | up 8 |
| iframes | #3 | #3 | up 2 |
| load | #4 | #4 | up 11 |
| image lazy loading | #2 | #3 | 0 |
| lazy images | #2 | #2 | 0 |
| iframe lazy load | #2 | #2 | 0 |
| jquery lazy load plugin | #2 | #2 | 0 |
| lazy loading your tag | #6 | #10 | up 11 |
| iframe | #5 | #5 | up 3 |
| images lazy load | #3 | #3 | 0 |
| image lazy load | #3 | #4 | up 9 |
| lazy load video | #3 | #3 | 0 |
| skip lazy loading | #3 | #3 | up 1 |
119 searches this plugin appeared in over the last 90 days, 20 listed. 76 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “load”, “page load” and “load more” (#4, #7 and #9 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 74K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
25d ago
latest release · v2.4.1 · 6 Oct 2026
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 64% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 6.6 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 2 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ nextthemes1.4y ago
works fine for me…
Read on wp.org ↗ - ★★★★★ masalenasi1.9y ago
Speeds up my site but messes up the padding with YT videos.
Read on wp.org ↗ - ★★★★★ jamiegee2.3y ago
Installed the plugin and selected the three options from settings and checked the website so find all content missing. I then reversed the process but content still missing and not visible in backend. Attempting to restore from backup.
Read on wp.org ↗ - ★★★★★ Artneo2.3y ago
This plugin added lazy loading functionality to my custom WordPress theme, worked like a charm! Thank you a lot! 🙏🏼👨🏻💻
Read on wp.org ↗ - ★★★★★ netpotion3.2y ago
This plugin works great. This topic was modified 2 years, 10 months ago by netpotion. This topic was modified 2 years, 10 months ago by netpotion. This topic was modified 2 years, 10 months ago by netpotion. Reason: Posted review on wrong plugin. This one is great
Read on wp.org ↗ - ★★★★★ equiroz20233.3y ago
excelent plugin thank you very much
Read on wp.org ↗ - ★★★★★ gunterqb3.7y ago
'rocket_lazyload_excluded_attributes' filters works like a charm!
Read on wp.org ↗ - ★★★★★ senatmedia3.8y ago
Здорово! Спасибо!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.4.0 Security: Fix an authenticated Stored Cross-Site Scripting (XSS) vulnerability reported by Pathstack. 2.4.0
- — Version 2.3.9 Updated version to fix a mismatch between the tag of the release on Github and the release version which leads to a deployment issue that. 2.3.9
- — Version 2.3.8 Enhancement: Launchpad compatibility (see https://github.com/wp-launchpad) Enhancement: Raised compatibility with PHP > 7.3 Bug: Removed wp-media/rocket-lazyload-common from vendors Enhancement: Raised wp-media/rocket-la 2.3.8
- — Version 2.3.7 Bugfix: Removed rocket_lazyload_polyfill filter due to a vulnerability on polyfill 2.3.7
- — Version 2.3.5 Enhancement: Test the plugin with latest version of WordPress v5.9.3 Enhancement: Change WP readme content. 2.3.5
- — Version 2.3.4 Enhancement: Allow tags to lazyload background images Enhancement: Add tag to lazyloaded picture elements Bugfix: Prevent a Fatal error related to the League Container package conflict with WooCommerce 4.4 Bugfix: Update 2.3.4
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.4.1). Sites still on an older version should update.
- Patched High · 7.2 LazyLoad Plugin <= 2.4.0 - Unauthenticated Stored Cross-Site Scripting via Comment Content ↗2026-10-09 CVE-2026-100196 Improper Neutralization of Input During Web Page Generation Affects <= 2.4.0 Patched in 2.4.1
- Patched Medium · 6.4 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes <= 2.4.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-10-07 CVE-2026-105884 Improper Neutralization of Input During Web Page Generation Affects <= 2.4.0 Patched in 2.4.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
Languages
via translate.wordpress.orgTranslated into 21 languages, 18 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "The best free lazy load plugin for WordPress. Lazy load images, videos, and iframes to improve performance..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 12 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions YouTube.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,699 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2020-04-08 90K+ → 100K+ up after 148 days in tier
- 2019-11-12 80K+ → 90K+ up after 25 days in tier
- 2019-10-18 70K+ → 80K+ up after 63 days in tier
- 2019-08-16 50K+ → 70K+ up after 76 days in tier
- 2019-06-01 40K+ → 50K+ up after 37 days in tier
- 2019-04-25 30K+ → 40K+ up after 51 days in tier
- 2019-03-05 20K+ → 30K+ up after 124 days in tier
- 2018-11-01 10K+ → 20K+ up after 273 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
By Lazy Load — installs · 3.6★ · 3 shared tags -
Lazy Load Optimizer 3K+ installs · 4.2★ · 2 shared tags D -
Speed Up – Lazy Load 400+ installs · 4.1★ · 2 shared tags B -
Infinite Scroll Random Post 90+ installs · 4.2★ · 2 shared tags C -
Disable Default Lazy Loading 10+ installs · 4.1★ · 2 shared tags D -
Picafto – One-click Lazy load images (ACF compatible) 10+ installs · 4.2★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for LazyLoad Plugin – Lazy Load Images, Videos, and Iframes into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/rocket-lazy-load" width="480" height="300" style="border:0" loading="lazy" title="LazyLoad Plugin – Lazy Load Images, Videos, and Iframes — Plugin Pulse"></iframe> LazyLoad Plugin – Lazy Load Images, Videos, and Iframes: 100K+ active installs, 4.2★ (139 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/rocket-lazy-load
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