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LazyLoad Plugin – Lazy Load Images, Videos, and Iframes

by WP Media · Uncategorized

Also makes 7 other plugins · 1.9M+ installs across the portfolio →

The best free lazy load plugin for WordPress. Lazy load images, videos, and iframes to improve performance and Core Web Vitals scores.

How scoring works →
73 Health · B
Maintenance 69/100
Rating quality 79/100
Support 70/100

73 health vs 56 average across 16,378 Uncategorized plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Well tuned across the board

Update recency 77/100
WP compatibility 100/100
Rating quality 83/100
Listing tuning 100/100

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+18% vs prior 30d
513Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

24.3K

now · peak 71.2K

25.1K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

LazyLoad Plugin · #413 you Smart LazyLoad · #10403 By Lazy Load · #46084 Lazy Load Optimizer · #4119

Rating trend

Star average over time · dips mark rough releases

4.2Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

251per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

10mo ago

latest release · v2.4.0

15

tagged releases on record

Recent releases

2.4.0 · 10mo ago2.3.9 · 1.3y ago2.3.8.2 · 2.1y ago2.3.8 · 2.1y ago2.3.6 · 3.0y ago2.3.5 · 4.3y ago2.3.4 · 5.1y ago2.2.3 · 7.1y ago2.1.5 · 7.4y ago2.0.4 · 7.5y ago1.4.9 · 7.6y ago1.3.3 · 8.9y ago1.2.1 · 9.0y ago1.1.1 · 9.1y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 64% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.4 64%
v2.3 33%
Older / other versions 2.9%

Estimated active installs

The public count shows “100K+”. Our estimate pins where the real number sits.

modeled estimate
100K–200K ≈140K

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2015-03-10 · 1,481 observations

100KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
2.4.0
Last updated
10mo ago
Added
2014-01-01 · 12 yrs old
Requires WP
4.9
Tested up to
6.8.8
Requires PHP
7.3

Recent reviews

All reviews on wp.org ↗
  1. nextthemes
    1.3y ago

    works fine for me…

    Read on wp.org ↗
  2. masalenasi
    1.7y ago

    Speeds up my site but messes up the padding with YT videos.

    Read on wp.org ↗
  3. jamiegee
    2.1y ago

    Installed the plugin and selected the three options from settings and checked the website so find all content missing. I then reversed the process but content still missing and not visible in backend. Attempting to restore from backup.

    Read on wp.org ↗
  4. Artneo
    2.2y ago

    This plugin added lazy loading functionality to my custom WordPress theme, worked like a charm! Thank you a lot! 🙏🏼👨🏻‍💻

    Read on wp.org ↗
  5. netpotion
    3.0y ago

    This plugin works great. This topic was modified 2 years, 10 months ago by netpotion. This topic was modified 2 years, 10 months ago by netpotion. This topic was modified 2 years, 10 months ago by netpotion. Reason: Posted review on wrong plugin. This one is great

    Read on wp.org ↗
  6. equiroz2023
    3.1y ago

    excelent plugin thank you very much

    Read on wp.org ↗
  7. gunterqb
    3.5y ago

    'rocket_lazyload_excluded_attributes' filters works like a charm!

    Read on wp.org ↗
  8. senatmedia
    3.6y ago

    Здорово! Спасибо!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.4.0 Security: Fix an authenticated Stored Cross-Site Scripting (XSS) vulnerability reported by Pathstack. 2.4.0
  2. Version 2.3.9 Updated version to fix a mismatch between the tag of the release on Github and the release version which leads to a deployment issue that. 2.3.9
  3. Version 2.3.8 Enhancement: Launchpad compatibility (see https://github.com/wp-launchpad) Enhancement: Raised compatibility with PHP > 7.3 Bug: Removed wp-media/rocket-lazyload-common from vendors Enhancement: Raised wp-media/rocket-la 2.3.8
  4. Version 2.3.7 Bugfix: Removed rocket_lazyload_polyfill filter due to a vulnerability on polyfill 2.3.7
  5. Version 2.3.5 Enhancement: Test the plugin with latest version of WordPress v5.9.3 Enhancement: Change WP readme content. 2.3.5
  6. Version 2.3.4 Enhancement: Allow tags to lazyload background images Enhancement: Add tag to lazyloaded picture elements Bugfix: Prevent a Fatal error related to the League Container package conflict with WooCommerce 4.4 Bugfix: Update 2.3.4

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.3

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 20 languages, 17 at 90% or more

Czech 100%
Dutch 100%
Dutch (Belgium) 100%
Dutch (Formal) 100%
English (UK) 100%
French (France) 100%
Galician 100%
German 100%
German (Formal) 100%
Russian 100%
Spanish (Chile) 100%
Spanish (Colombia) 100%
Spanish (Mexico) 100%
Spanish (Spain) 100%
Spanish (Venezuela) 100%
Swedish 100%
Ukrainian 100%
Italian 54%
Japanese 54%
Portuguese (Portugal) 3%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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LazyLoad Plugin – Lazy Load Images, Videos, and Iframes: 100K+ active installs, 4.2★ (139 reviews). Plugin Pulse (WP Mayor), as of 2026-08-26. https://plugins.wpmayor.com/plugin/rocket-lazy-load