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wp.org search vs our merit ranking: “iframe lazy load”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “iframe lazy load”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Speed Up – Lazy Load shows at wp.org #8 but places #18 on merit, a gap of 10 places. Its 400+ installs carry it up the search order; its 4.3★ average from 12 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Fastest Cache – WordPress Cache Plugin places #8 on merit, 4.9★ from 4228 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #1 2 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #2 3 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #3 4 Ajax Load More – Infinite Scroll, Load More, & Lazy Load 30K+ · 4.8★ (287) wp.org #5 1 too low 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #6 ↑1 1 too low 6 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #4 2 too high 7 Super Page Cache – Cloudflare Cache, Page Speed & Core Web Vitals 70K+ · 4.8★ (517) wp.org #12 ↑2 5 too low 8 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #14 ↓1 6 too low 9 Advanced iFrame 40K+ · 4.4★ (54) wp.org #7 ↓1 2 too high 10 Custom Block Builder – Lazy Blocks 20K+ · 4.9★ (80) wp.org #10 11 EWWW Image Optimizer 1M+ · 4.8★ (1842) wp.org #16 ↑1 5 too low 12 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #17 ↑4 5 too low 13 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #19 ↓1 6 too low 14 WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance 1M+ · 4.8★ (2617) wp.org #20 ↓1 6 too low 15 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #22 7 too low 16 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #15 1 too high 17 10Web Booster – Website speed optimization, Cache & Page Speed optimizer 60K+ · 4.6★ (405) wp.org #23 ↓1 6 too low 18 Speed Up – Lazy Load 400+ · 4.3★ (12) wp.org #8 10 too high 19 Smart LazyLoad – Lazy Load Images, Videos and Iframes 300+ · 5.0★ (5) wp.org #9 10 too high 20 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #18 ↓2 2 too high 21 Custom iFrame – Embed PDFs, Videos, and External Content in WordPress (Elementor & Gutenberg) 4K+ · 5.0★ (5) wp.org #11 10 too high 22 Simple Lazy Load Videos 200+ · 5.0★ (5) wp.org #13 ↓1 9 too high 23 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #24 1 too low 24 Lazy load videos and sticky control 80+ · 4.2★ (5) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.