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ActiveCampaign for WooCommerce

by ActiveCampaign · eCommerce

Autonomous marketing to transform your store. Fuel your customer journeys with personalized experiences across email, SMS, and WhatsApp.

How scoring works →
83 Health · B
Maintenance 100/100
Rating quality 73/100
Support 70/100

83 health vs 68 average across 5,563 eCommerce plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

81 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 81/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+103% vs prior 30d
57Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

5.3K

now · peak 19.2K

5.3K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

ActiveCampaign for W · #3028 you MailerLite · #1053 WooCommerce PayPal P · #81 WPML Multilingual & · #322

Rating trend

Star average over time · dips mark rough releases

4Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.1Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

2mo ago

latest release · v2.10.5

62

tagged releases on record

Recent releases

2.10.5 · 2mo ago2.10.4 · 3mo ago2.10.3 · 5mo ago2.10.2 · 7mo ago2.9.2 · 1.3y ago2.9.1 · 1.3y ago2.9.0 · 1.5y ago2.8.3 · 1.5y ago2.8.7 · 1.5y ago2.8.6 · 1.5y ago2.8.2 · 1.6y ago2.8.1 · 1.6y ago2.8.0 · 1.6y ago2.7.11 · 1.7y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.10 85%
v2.1 0.5%
Older / other versions 14%

Estimated active installs

The public count shows “5K+”. Our estimate pins where the real number sits.

tracked estimate
5K–6K ≈5.7K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-11-19 · 1,423 observations

5KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Details

Version
2.11.0
Last updated
1mo ago
Added
2018-08-14 · 8 yrs old
Requires WP
6.0
Tested up to
6.8.8
Requires PHP
7.4

Recent review vibe

read from the latest 12 reviews to 2026-05-27
Deteriorating Broken updatesSupport gone quietCompatibilityPerformancePraise

Older reviewers loved the sync and the support, but the two newest ones flag a fatal WP Cron error that's gone unanswered for over a year and no HPOS support.

Reviewer account pattern

from wp.org reviewer profiles

13 of the last 19 four- and five-star reviews came from accounts created within a month of posting the review.

Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.

Recent reviews

All reviews on wp.org ↗
  1. tspquentin
    3mo ago

    Fatal error in WP Cron ‘fixed’ over a year ago but actually isn’t. Others users have reported it for more than a year too, no one answered them. Can’t realistically give more than 1 star because of this.

    Read on wp.org ↗
  2. hovenberg
    9mo ago

    This is NOT hpos ready – like its 2011

    Read on wp.org ↗
  3. kristyg22
    3.8y ago

    Syncing ActiveCampaign and WooCommerce has been a game-changer for my business. ActiveCampaign makes it super simple easy integrate my online shop with client’s emails and have a smooth customer experience from purchasing to delivery. It’s fabulous to be able to keep track of everything so effortlessly and in one place. Active Campaign’s tech support is second to none.

    Read on wp.org ↗
  4. dnudelman
    3.8y ago

    This plugin is really a life saver when it comes to making great automation and collecting data from your website. We also use the woocommerce one that has a great abandoned cart feature that can be used for automations!

    Read on wp.org ↗
  5. SebastiaanVaz
    3.9y ago

    We have invested hours and hours of work and lost many sales due to this plugin’s last update. It took us a long time to figure out it was this plugin causing the issue. It caused admin-ajax.php to take up to 20 seconds to load, causing the ‘add to cart’ button to load forever. Terrible. No more activecampaign for me. Horribly coded plugins. This topic was modified 3 years, 10 months ago by SebastiaanVaz.

    Read on wp.org ↗
  6. bruna77
    4.0y ago

    Excellent plug in, loved how it makes my life easier. The whole experience with ActiveCampaign is genuinely positive, they have an amazing customer service and that’s a must nowadays where you can feel easily lost. Loved working with them so far! Keep up the great energy guys!

    Read on wp.org ↗
  7. mandashwell
    4.1y ago

    If you aren’t already using Activecampaign for your marketing automation, I don’t know what to tell you. Just throw away money in the trash instead! Thank you for the great plugin 🙂

    Read on wp.org ↗
  8. bmgrufio35
    4.1y ago

    I’ve been using active campaigns for a year now and it helps get our message across easily. I don’t like the RSS

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2026-07-30 Version 2.11.0 Improvement: Products and product variations are getting deleted from product catalogue Improvement: New Product Cleanup job was added to delete old products from product catalogue 2.11.0
  2. 2026-06-24 Version 2.10.5 Improvement: Prevent checkboxes from being double-rendered on the checkout page 2.10.5
  3. 2026-06-02 Version 2.10.4 Improvement – added a self-triggering retry mechanism for API requests after a specific date. Improvement – added a checkout version check to dynamically render the correct marketing opt-in checkbox (Gutenberg Blocks vs. 2.10.4
  4. 2026-04-15 Version 2.10.3 Improvement – prevent external API calls during maintenance mode/archivization process 2.10.3
  5. 2026-01-15 Version 2.10.2 Fix – Syncing status changes into ActiveCampaign Fix – Syncing shop_order_placehold type into ActiveCampaign Fix – Getting correct count of records on historical sync page 2.10.2
  6. 2025-08-07 Version 2.10.1 Fix – Distinction between user ID and customer ID when syncing order Fix – Syncing order multiple times causing automations to run twice 2.10.1

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2022-12-20 CVE-2022-3923 Cross-Site Request Forgery (CSRF) Affects <= 1.9.7 Patched in 1.9.8
  2. 2022-12-16 CVE-2022-3923 Missing Authorization Affects <= 1.9.6 Patched in 1.9.7

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 3 languages, 0 at 90% or more

Italian 12%
Russian 7%
Portuguese (Brazil) 6%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-07-18 6K+ → 5K+ down after 595 days in tier
  2. 2024-11-30 7K+ → 6K+ down after 603 days in tier
  3. 2023-04-07 8K+ → 7K+ down after 2 days in tier
  4. 2023-04-05 7K+ → 8K+ up after 3 days in tier
  5. 2023-04-02 8K+ → 7K+ down after 1 days in tier
  6. 2023-04-01 7K+ → 8K+ up after 1 days in tier
  7. 2023-03-31 8K+ → 7K+ down after 3 days in tier
  8. 2023-03-28 7K+ → 8K+ up after 10 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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ActiveCampaign for WooCommerce: 5K+ active installs, 4.0★ (48 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/activecampaign-for-woocommerce