ActiveCampaign – The autonomous marketing platform

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 97% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Older reviewers love the automations, forms and support, but the most recent feedback reports constant count errors after an update and a privacy complaint about Google-hosted fonts loading user IPs.

1. ★★★★★ fluffsenpai

   8mo ago

   Ever since we upgraded this plugin screams about count errors every other minute. Its almost unusable.

   Read on wp.org ↗
2. ★★★★★ Dreitausend

   4.1y ago

   At least in Germany it is not allowed to send the Users IP to some google server in the US without asking (cookie consent). But when you install this plugin, this is what is happening since it uses google fonts. That can be some very expensive “fun” …

   Read on wp.org ↗
3. ★★★★★ chris74s

   4.7y ago

   It is a very nice tool, that allow to make automations and more things. I recommend to use Active Campaign.

   Read on wp.org ↗
4. ★★★★★ lorella36

   5.1y ago

   I totally in love with ActiveCampaign! It is easy to use and has so many great features. Set up email automation is very simple even if you are not a geek! I read up on so many email marketing platforms before settling on this one, and I couldn’t be happier with my choice.

   Read on wp.org ↗
5. ★★★★★ musiccelebrations

   5.1y ago

   I have been using ActiveCampaign with all my WordPress websites for a couple of years and have had a great experience. Their forms integrate nicely with WordPress and can be as basic or customized as you like. The site tracking feature is also very helpful and accurately relays the activity of our website visits. This is a great plugin that has so far caused zero issues with any of my WordPress sites for clients and setting it up was very easy.

   Read on wp.org ↗
6. ★★★★★ excelyfinanzas

   5.2y ago

   Trabajo desde hace cerca de un año con Active Campaign, creando funnels de venta para mi negocio de formación, y ha sido increíble lo que me ha ayudado a desarrollar mi negocio, la facilidad de uso de la herramienta y lo que es posible llegar a hacer con ella, sin duda alguna lo recomendaría siempre. No hay otra herramienta en el mercado que se asemeje a lo que puedes hacer con Active Campaign Miguel CEO Excelyfinanzas

   Read on wp.org ↗
7. ★★★★★ dawnwilliams68

   5.2y ago

   I’ve been using AC for over a year and absolutely LOVE it. One of the first things I noticed after switching to AC was the difference in customer service. They always go the extra mile to support answers to my questions and even offer short videos/walk throughs/screenshots to help me more. I’ve never had an issue waiting for someone from the support team to offer support and it is clear that they have knowledge about their product, not just read the answer from a support manual (yes, other places do that). AC is also so user friendly that it isn’t hard to figure out most things yourself.

   Read on wp.org ↗
8. ★★★★★ nutrioteca

   5.2y ago

   Excellent tool. Great for integrations, automations, forms, landing pages … Recommended.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 8.1.21 Update plugin branding 8.1.21
2. — Version 8.1.20 Update description of plugin to reflect current ActiveCampaign features 8.1.20
3. — Version 8.1.19 Update description of plugin to reflect current ActiveCampaign features 8.1.19
4. — Version 8.1.18 Update supported versions of WordPress 8.1.18
5. — Version 8.1.17 Security fix to address XSS vulnerability with API URL and API Key verification 8.1.17
6. — Version 8.1.16 Verifying 6.5 compatibility, updated listing 8.1.16

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.4 ActiveCampaign <= 8.1.16 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2025-04-04 CVE-2025-32136 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 8.1.16 Patched in 8.1.17
2. Medium · 5.5 ActiveCampaign <= 8.1.14 - Authenticated (Administrator+) Server-Side Request Forgery ↗
   2024-04-12 CVE-2024-32430 Server-Side Request Forgery (SSRF) Affects <= 8.1.14 Patched in 8.1.15
3. Medium · 6.4 ActiveCampaign – Forms, Site Tracking, Live Chat <= 8.1.11 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
   2023-04-20 CVE-2023-0233 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 8.1.11 Patched in 8.1.12
4. Medium · 4.3 ActiveCampaign < 8.0.2 - Cross-Site Request Forgery ↗
   2020-09-06 CVE-2021-24133 Cross-Site Request Forgery (CSRF) Affects < 8.0.2 Patched in 8.0.2

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.3

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-12-02 50K+ → 40K+ down after 359 days in tier
2. 2024-12-08 60K+ → 50K+ down after 348 days in tier
3. 2023-12-26 70K+ → 60K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Fast ActiveCampaign 10+ installs · 3.6★ · 3 shared tags D
• Brevo for WooCommerce 30K+ installs · 3.5★ · 2 shared tags B
• FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 2 shared tags A
• MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics 6K+ installs · 3.8★ · 2 shared tags B
• ActiveCampaign for WooCommerce 5K+ installs · 3.9★ · 2 shared tags B
• Zoho Campaigns 3K+ installs · 2.6★ · 2 shared tags B

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ActiveCampaign – The autonomous marketing platform: 40K+ active installs, 4.5★ (29 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/activecampaign-subscription-forms