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Ad Refresh Control

by 10up · Uncategorized

Also makes 22 other plugins · 1.4M+ installs across the portfolio →

Enable Active View refresh for Google Ad Manager ads without needing to modify any code.

⚠ Few reviews
How scoring works →
75 Health · B
Maintenance 80/100
Rating quality 74/100
Support 70/100

75 health vs 56 average across 16,377 Uncategorized plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

78 / 100

Well optimized

Biggest win: Rating quality

Update recency 90/100
WP compatibility 100/100
Rating quality 51/100
Listing tuning 68/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-17% vs prior 30d
11Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

1.7K

now · peak 3.5K

1.7K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Ad Refresh Control · #10597 you Universal Google Ads · #5040 Site Kit by Google · #7 Widgets for Google R · #68

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

5.7Kper 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

8mo ago

latest release · v1.1.5

11

tagged releases on record

Recent releases

1.1.5 · 8mo ago1.1.4 · 2.8y ago1.1.3 · 2.9y ago1.1.2 · 3.2y ago1.1.1 · 3.7y ago1.1.0 · 4.2y ago1.0.5 · 5.2y ago1.0.4 · 5.4y ago1.0.3 · 5.5y ago1.0.2 · 5.8y ago1.0.1 · 5.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.1 100%

Estimated active installs

The public count shows “300+”. Our estimate pins where the real number sits.

tracked estimate
300–400 ≈370

Refined from the date this plugin crossed into its current band.

Install history · since 2022-10-04 · 1,385 observations

300Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
1.1.5
Last updated
8mo ago
Added
2020-10-01 · 5 yrs old
Requires WP
6.4
Tested up to
6.9.7
Requires PHP
7.4

Recent review vibe

read from the latest 1 reviews to 2022-10-16
Positive Praise

The one review here is a happy one, from a site owner who says the plugin helps their ad manager setup earn more.

Recent reviews

All reviews on wp.org ↗
  1. Tipblogg
    3.9y ago

    Really this plugin useful for websites like mine that use ad manager ads to increase revenue thanks you plugin authors

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2022-03-18 Improperly Controlled Modification of Dynamically-Determined Object Attributes Affects <= 1.1.1 Patched in 1.1.2

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.6.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-01-13 400+ → 300+ down after 1 days in tier
  2. 2026-01-12 300+ → 400+ up after 2 days in tier
  3. 2026-01-10 400+ → 300+ down after 5 days in tier
  4. 2026-01-05 300+ → 400+ up after 2 days in tier
  5. 2026-01-03 400+ → 300+ down after 3 days in tier
  6. 2025-12-31 300+ → 400+ up after 1 days in tier
  7. 2025-12-30 400+ → 300+ down after 24 days in tier
  8. 2025-12-06 300+ → 400+ up after 36 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Ad Refresh Control into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/ad-refresh-control" width="480" height="300" style="border:0" loading="lazy" title="Ad Refresh Control — Plugin Pulse"></iframe>
Preview card ↗

Ad Refresh Control: 300+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/ad-refresh-control