Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights
by OptiUser · Analytics
Self-hosted click heatmaps, click tracking and funnels for WordPress and WooCommerce. Analytics data is stored on your server. Session replay in Pro.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
1K+
≈1K estimated
Momentum
+48%
downloads vs prior 30d
Biggest opportunity: Swap “click tracking” and “woocommerce analytics” for “funnels” and “session replay”. “click tracking” isn't earning its slot: you're not in the first 24 results for its own search. “funnels” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “session replay” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →6.0%
of downloads still active
At least 1K of 16.7K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 44 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| behavior | #1 | #3 | 0 |
| user behavior your tag | #1 | #2 | 0 |
| funnels | #4 | #11 | up 2 |
| heatmaps | #6 | #12 | down 1 |
| heatmap your tag | #6 | #12 | 0 |
| session replay | #5 | #4 | 0 |
| session | #6 | #17 | up 1 |
| self hosted | #8 | #17 | down 1 |
| funnel your tag | #8 | #18 | up 2 |
| hosted | #10 | #19 | 0 |
| testing | #11 | #17 | down 1 |
| user behavior analytics | #4 | #10 | — |
| a b testing | #12 | #20 | down 8 |
| cro | #8 | #10 | 0 |
| insights | #16 | #20 | down 2 |
| session recording | #16 | #17 | down 15 |
| scroll depth | #18 | #18 | up 2 |
| self hosted analytics | #12 | #17 | down 3 |
| split testing woocommerce | #13 | #18 | up 1 |
| cookieless | #22 | #11 | 0 |
| click tracking your tag | Not in the top 24 | ||
| woocommerce analytics your tag | Not in the top 24 | ||
127 searches this plugin appeared in over the last 90 days, 20 listed. 103 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “click tracking” and “woocommerce analytics” for “funnels” and “session replay”. “click tracking” isn't earning its slot: you're not in the first 24 results for its own search. “funnels” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “session replay” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 18 Nov 2025 · 348 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 7.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
44
releases in the last 12 months
11d ago
latest release · v1.10.1 · 20 Oct 2026
44
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 10 days ago and a band this size takes about a year or more to cross, so the real count is still just over 1K.
At the current install trend, crossing 2K+ in roughly 222 days.
Install history since 17 Nov 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ damiengallou6mo ago
I installed Opti-Behavior on one of my WordPress sites because I wanted to understand why people were leaving a page that I thought was clear. After checking the heatmap and scroll data, I noticed that visitors were not really reaching the section I expected them to see, and some clicks were happening in places I didn’t expect. The setup was not complicated, and I liked that I could see everything directly inside WordPress instead of opening another platform. For me, the most useful part is that it shows behavior in a visual way, not just numbers. It helped me make a few small changes to the layout and move an important button higher on the page. I’m still testing it, but so far it feels practical and useful, especially for improving pages based on real visitor behavior instead of just guessing.
Read on wp.org ↗ - ★★★★★ mariamilano7mo ago
Honestly didn’t expect much when I installed this. There are so many analytics plugins that promise everything and deliver nothing. Been using it for 3 days now. The thing that actually surprised me was the form analytics. I’ve never seen a WordPress plugin that shows you exactly how people interact with each field, how long they stay on it, where they stop and leave. Found a real issue on my contact form in like 20 minutes. One field was killing my submissions and I had no idea. Everything runs on my own server which was important to me. Not a fan of sending my visitors’ data to Microsoft or whoever. Still waiting for the WooCommerce features they mentioned. That’s the main reason I’ll be sticking around. If that works half as well as the form analytics, it’ll be worth it.
Read on wp.org ↗ - ★★★★★ Hamdouch7mo ago
I got to test the Pro plan for free and honestly… I’m blown away! 😄Opti Behavior is a real all-in-one beast for understanding your website traffic. It shows you exactly how people are moving around your site and, most importantly, what you actually need to optimize to make things better.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.10.1). Sites still on an older version should update.
- Patched High · 7.2 Opti-Behavior <= 1.9.2.1 - Unauthenticated Stored DOM-Based Cross-Site Scripting via 'targetUrl' Parameter ↗2026-10-15 CVE-2026-95686 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.2.1 Patched in 1.10.0
- Patched High · 7.2 Opti-Behavior <= 1.9.2.1 - Unauthenticated Stored DOM-Based Cross-Site Scripting via 'country_name' Location Parameter ↗2026-10-15 CVE-2026-95809 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.2.1 Patched in 1.10.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 30 questions in the FAQ.
- ✓ FAQ asks real questions 30 of 30 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Google Analytics, Easy Digital Downloads, Cloudflare and 2 more.
- ✓ Headings and lists 16 headings and 9 lists.
- ✓ Enough to quote 16,033 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "user behavior", "woocommerce analytics" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 900+ → 1K+ up after 1 days in tier
- 2026-10-20 1K+ → 900+ down after 59 days in tier
- 2026-08-22 900+ → 1K+ up after 4 days in tier
- 2026-08-18 800+ → 900+ up after 3 days in tier
- 2026-08-15 700+ → 800+ up after 8 days in tier
- 2026-08-07 500+ → 700+ up after 9 days in tier
- 2026-07-29 600+ → 500+ down after 5 days in tier
- 2026-07-24 400+ → 600+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Smart Click Tracker 300+ installs · 4.0★ · 2 shared tags B -
Hotjar for WordPress 200+ installs · 4.0★ · 2 shared tags D -
Anonindo Heatmap Analytics 40+ installs · 3.6★ · 2 shared tags -
WayPanel – Heatmap Analysis 10+ installs · 4.1★ · 2 shared tags D -
Visitor Lens 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/opti-behavior" width="480" height="300" style="border:0" loading="lazy" title="Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights — Plugin Pulse"></iframe> Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights: 1K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/opti-behavior
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