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Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels, A/B Testing & Smart Insights

by OptiUser · Uncategorized

Self-hosted heatmaps, funnels, A/B WooCommerce testing, behavior analytics & Smart Insights for WordPress. Own your data and optimize what users do.

⚠ Few reviews
How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 80/100
Support 70/100

86 health vs 56 average across 16,376 Uncategorized plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

91 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 55/100
Listing tuning 100/100
Support resolution 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2025-11-17 · 285 days · wp.org + Plugin Pulse archive

+251% vs prior 30d
63Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

1.6K

now · peak 1.6K

1.6K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Opti-Behavior · #6819 you QA Assistants · #4827 TWIPLA · #7350 Hotjar for WordPress · #12673

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.6Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

34

releases in the last 12 months

1mo ago

latest release · v1.7.2

34

tagged releases on record

Recent releases

1.7.2 · 1mo ago1.7.1 · 2mo ago1.7.0 · 2mo ago1.6.5 · 2mo ago1.6.4 · 2mo ago1.6.3 · 2mo ago1.6.2 · 3mo ago1.6.1 · 3mo ago1.6.0 · 3mo ago1.5.0 · 3mo ago1.4.0 · 4mo ago1.3.1 · 4mo ago1.3.0 · 4mo ago1.2.9 · 4mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.7 100%

Estimated active installs

The public count shows “1K+”. Our estimate pins where the real number sits.

modeled estimate
1K–2K ≈1.5K

Modeled within the band wp.org reports; tightens as we track daily.

At the current install trend, crossing 2K+ in roughly 227 days.

Install history · since 2025-11-17 · 275 observations

1KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Details

Version
1.8.3
Last updated
2d ago
Added
2025-11-19
Requires WP
5.8
Tested up to
7.1
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. damiengallou
    3mo ago

    I installed Opti-Behavior on one of my WordPress sites because I wanted to understand why people were leaving a page that I thought was clear. After checking the heatmap and scroll data, I noticed that visitors were not really reaching the section I expected them to see, and some clicks were happening in places I didn’t expect. The setup was not complicated, and I liked that I could see everything directly inside WordPress instead of opening another platform. For me, the most useful part is that it shows behavior in a visual way, not just numbers. It helped me make a few small changes to the layout and move an important button higher on the page. I’m still testing it, but so far it feels practical and useful, especially for improving pages based on real visitor behavior instead of just guessing.

    Read on wp.org ↗
  2. mariamilano
    5mo ago

    Honestly didn’t expect much when I installed this. There are so many analytics plugins that promise everything and deliver nothing. Been using it for 3 days now. The thing that actually surprised me was the form analytics. I’ve never seen a WordPress plugin that shows you exactly how people interact with each field, how long they stay on it, where they stop and leave. Found a real issue on my contact form in like 20 minutes. One field was killing my submissions and I had no idea. Everything runs on my own server which was important to me. Not a fan of sending my visitors’ data to Microsoft or whoever. Still waiting for the WooCommerce features they mentioned. That’s the main reason I’ll be sticking around. If that works half as well as the form analytics, it’ll be worth it.

    Read on wp.org ↗
  3. Hamdouch
    5mo ago

    I got to test the Pro plan for free and honestly… I’m blown away! 😄Opti Behavior is a real all-in-one beast for understanding your website traffic. It shows you exactly how people are moving around your site and, most importantly, what you actually need to optimize to make things better.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 1 language, 0 at 90% or more

Russian 6%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-22 900+ → 1K+ up after 4 days in tier
  2. 2026-08-18 800+ → 900+ up after 3 days in tier
  3. 2026-08-15 700+ → 800+ up after 8 days in tier
  4. 2026-08-07 500+ → 700+ up after 9 days in tier
  5. 2026-07-29 600+ → 500+ down after 5 days in tier
  6. 2026-07-24 400+ → 600+ up after 6 days in tier
  7. 2026-07-18 500+ → 400+ down after 8 days in tier
  8. 2026-07-10 400+ → 500+ up after 10 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels, A/B Testing & Smart Insights: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/opti-behavior