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Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights

by OptiUser · Analytics

Self-hosted click heatmaps, click tracking and funnels for WordPress and WooCommerce. Analytics data is stored on your server. Session replay in Pro.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

⚠ Few reviews

Health

A 85/100

Few reviews

Active installs

1K+

≈1K estimated

Momentum

+48%

downloads vs prior 30d

Biggest opportunity: Swap “click tracking” and “woocommerce analytics” for “funnels” and “session replay”. “click tracking” isn't earning its slot: you're not in the first 24 results for its own search. “funnels” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce analytics” isn't earning its slot: you're not in the first 24 results for its own search. “session replay” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.

How scoring works →
85 Health · A
Maintenance 100/100
Rating quality 82/100
Support 70/100
Security 81/100

85 health vs 67 average across 1,826 Analytics plugins

Install conversion

How it's measured →

6.0%

of downloads still active

At least 1K of 16.7K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 44 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
1.10.1
Last updated
4d ago
Added
2025-11-19
Requires WP
5.8
Tested up to
7.1.4
Requires PHP
7.4

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

92 / 100

Excellent listing optimization

Most to gain: Rating quality

Update recency 100/100

Updated 4 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 58/100

5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

1 of 1 support threads resolved in the last 2 months

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 18 Nov 2025 · 348 days · wp.org + Plugin Pulse archive

+48% vs prior 30d
11931 Oct 2026

30-day downloads

Rolling 30-day volume · peak 7.3K · peaks are release surges

7.3K31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Opti-Behavior · #6144youSlimStat Analytics · #590Smart Click Tracker · #10755Hotjar for WordPress · #12761

Health trend

Composite health score, snapshotted daily

8531 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

7.3K31 Oct 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

44

releases in the last 12 months

11d ago

latest release · v1.10.1 · 20 Oct 2026

44

tagged releases on record

Recent releases

1.10.1 · 20 Oct 20261.10.0 · 17 Oct 20261.9.2.1 · 6 Oct 20261.9.2 · 25 Sep 20261.9.1 · 18 Sep 20261.9.0 · 8 Sep 20261.8.3 · 27 Aug 20261.8.2 · 16 Aug 20261.8.1 · 1 Aug 20261.8.0 · 1 Aug 20261.7.2 · 16 Jul 20261.7.1 · 12 Jul 20261.7.0 · 4 Jul 20261.6.5 · 29 Jun 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.7 100%

Estimated active installs

The public count shows “1K+”. Our estimate pins where the real number sits.

tracked estimate
1K–2K ≈1K

Crossed into this band 10 days ago and a band this size takes about a year or more to cross, so the real count is still just over 1K.

At the current install trend, crossing 2K+ in roughly 222 days.

Install history since 17 Nov 2025

1K31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ damiengallou
    6mo ago

    I installed Opti-Behavior on one of my WordPress sites because I wanted to understand why people were leaving a page that I thought was clear. After checking the heatmap and scroll data, I noticed that visitors were not really reaching the section I expected them to see, and some clicks were happening in places I didn’t expect. The setup was not complicated, and I liked that I could see everything directly inside WordPress instead of opening another platform. For me, the most useful part is that it shows behavior in a visual way, not just numbers. It helped me make a few small changes to the layout and move an important button higher on the page. I’m still testing it, but so far it feels practical and useful, especially for improving pages based on real visitor behavior instead of just guessing.

    Read on wp.org ↗
  2. ★★★★★ mariamilano
    7mo ago

    Honestly didn’t expect much when I installed this. There are so many analytics plugins that promise everything and deliver nothing. Been using it for 3 days now. The thing that actually surprised me was the form analytics. I’ve never seen a WordPress plugin that shows you exactly how people interact with each field, how long they stay on it, where they stop and leave. Found a real issue on my contact form in like 20 minutes. One field was killing my submissions and I had no idea. Everything runs on my own server which was important to me. Not a fan of sending my visitors’ data to Microsoft or whoever. Still waiting for the WooCommerce features they mentioned. That’s the main reason I’ll be sticking around. If that works half as well as the form analytics, it’ll be worth it.

    Read on wp.org ↗
  3. ★★★★★ Hamdouch
    7mo ago

    I got to test the Pro plan for free and honestly… I’m blown away! 😄Opti Behavior is a real all-in-one beast for understanding your website traffic. It shows you exactly how people are moving around your site and, most importantly, what you actually need to optimize to make things better.

    Read on wp.org ↗

Security history

via Wordfence Intelligence

All 2 disclosed vulnerabilities are patched in the current version (1.10.1). Sites still on an older version should update.

  1. 2026-10-15 CVE-2026-95686 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.2.1 Patched in 1.10.0
  2. 2026-10-15 CVE-2026-95809 Improper Neutralization of Input During Web Page Generation Affects <= 1.9.2.1 Patched in 1.10.0

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 2 languages, 0 at 90% or more

Lao 81%
Russian 4%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

6 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description names no action; say what the plugin does for the site.
  • ✓ Has a FAQ 30 questions in the FAQ.
  • ✓ FAQ asks real questions 30 of 30 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Google Analytics, Easy Digital Downloads, Cloudflare and 2 more.
  • ✓ Headings and lists 16 headings and 9 lists.
  • ✓ Enough to quote 16,033 characters of description.
  • ✓ Tags match the text 3 of 5 tags appear in the text; "user behavior", "woocommerce analytics" do not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-10-21 900+ → 1K+ up after 1 days in tier
  2. 2026-10-20 1K+ → 900+ down after 59 days in tier
  3. 2026-08-22 900+ → 1K+ up after 4 days in tier
  4. 2026-08-18 800+ → 900+ up after 3 days in tier
  5. 2026-08-15 700+ → 800+ up after 8 days in tier
  6. 2026-08-07 500+ → 700+ up after 9 days in tier
  7. 2026-07-29 600+ → 500+ down after 5 days in tier
  8. 2026-07-24 400+ → 600+ up after 6 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

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Preview card ↗

Opti-Behavior – Self-Hosted Heatmaps, Funnels, A/B Testing & Smart Insights: 1K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/opti-behavior

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