Analytics Insights – Google Analytics Dashboard for WordPress
by Alin Marcu · Analytics
Also makes 2 other plugins · 22K+ installs across the portfolio →
A full-featured and entirely free Google Analytics Dashboard plugin for WordPress. Displays stats to help you to better understand your site content.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
10K+
≈19K estimated
Momentum
+23%
downloads vs prior 30d
Biggest opportunity: Swap “google analytics” and “wordpress analytics” for “ecommerce analytics” and “google analytics 4”. “google analytics” isn't earning its slot: it only gets you to #14. “ecommerce analytics” sits at #7 untagged, close enough for a declared tag to move it up. “wordpress analytics” isn't earning its slot: it only gets you to #12. “google analytics 4” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →4.5%
of downloads still active
At least 10K of 224.2K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2025-10-30Reviewers say it's easy to set up and gives them GA4 stats inside the dashboard, and they keep singling out fast, helpful support, with one older complaint about tracking cutting out.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 12 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 34 reviews, smoothed to 4.30★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| insights | #3 | #4 | 0 |
| google analytics dashboard your tag | #6 | #7 | up 1 |
| google analytics widget your tag | #6 | #12 | 0 |
| universal analytics | #4 | #3 | 0 |
| plugin insights | #3 | #6 | 0 |
| website analytics your tag | #9 | #11 | down 3 |
| analytics dashboard | #9 | #14 | down 1 |
| ecommerce analytics | #7 | #9 | down 2 |
| wordpress analytics your tag | #12 | #18 | down 2 |
| google analytics 4 | #7 | #11 | up 1 |
| analytics | #13 | #16 | down 3 |
| google analytics alternative | #8 | #12 | 0 |
| google analytics your tag | #14 | #13 | 0 |
| website insights | #5 | #7 | 0 |
| google analytics universal | #5 | #5 | 0 |
| google universal analytics | #5 | #5 | 0 |
| web analytics | #11 | #12 | down 3 |
| visitor analytics | #11 | #12 | down 1 |
| content analytics | #12 | #13 | 0 |
| post analytics | #12 | #17 | down 2 |
134 searches this plugin appeared in over the last 90 days, 20 listed. 90 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “google analytics” and “wordpress analytics” for “ecommerce analytics” and “google analytics 4”. “google analytics” isn't earning its slot: it only gets you to #14. “ecommerce analytics” sits at #7 untagged, close enough for a declared tag to move it up. “wordpress analytics” isn't earning its slot: it only gets you to #12. “google analytics 4” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “google analytics”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “wordpress analytics”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 22K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
12d ago
latest release · v6.4 · 19 Oct 2026
61
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2.7 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 23 Sep 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ MJ Habib1.0y ago
This plugin gives me exactly what I needed: integrated Google Analytics 4 stats right in my WordPress dashboard. The setup was smooth, and now I can monitor sessions, page views, real-time users, and more without switching tools. It’s lightweight yet powerful — thank you for saving me time and effort!
Read on wp.org ↗ - ★★★★★ amsterman2.3y ago
Does this plugin show the IP addresses of those entering the site?
Read on wp.org ↗ - ★★★★★ franipan2.4y ago
I replace Jetpack stats and it works better
Read on wp.org ↗ - ★★★★★ karlgallucks2.5y ago
I love how easy it is to setup and view data. Thank you for creating this!
Read on wp.org ↗ - ★★★★★ investocrat2.6y ago
This is a great plugin, and the follow up customer service is even better. Thanks, Alin!
Read on wp.org ↗ - ★★★★★ ljmac2.8y ago
Replied to my support query within a few hours, and kept responding quickly with genuinely helpful responses to my highly technical issues. Truly first rate support! And a great plugin too – my favourite Google Analytics dashboard, with the just the right balance between features and bloat. Very solid too.
Read on wp.org ↗ - ★★★★★ Phil2.8y ago
Nice and simple UI, easy integration and just the right amount of settings. Great stuff!
Read on wp.org ↗ - ★★★★★ crzyhrse3.2y ago
Sooo MUCH Gratefulness for this plugin, to take over from its GA3 predecessor… All the same simple great features and ways of presenting…. 🙏🌻
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.3.12 Bug Fixes: bugfix for Google Analytics opt-out feature Enhancements: drop support for DNT (Do Not Track) header, since it is deprecated 6.3.12
- — Version 6.3.10 Bug Fixes: minor css font update 6.3.10
- — Version 6.3.9 Enhancements: a new option to set SameSite attribute on Cookie Customization section 6.3.9
- — Version 6.3.8 Bug Fixes: PHP warning fix on Google Analytics organic report 6.3.8
- — Version 6.3.7 Bug Fixes: update refresh intervals for Google Analytics Realtime report 6.3.7
- — Version 6.3.6 Bug Fixes: fix focus/blur event causing the report to refresh while wasn’t on focus switch back the Realtime analytics report to 60s refresh intervals 6.3.6
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (6.4). Sites still on an older version should update.
- Patched High · 7.2 Analytics Insights <= 6.3.12 - Unauthenticated Stored Cross-Site Scripting via GA4 Realtime Page Title ↗2026-10-26 CVE-2026-111820 Improper Neutralization of Input During Web Page Generation Affects <= 6.3.12 Patched in 6.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 21 languages, 8 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Analytics Insights when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Analytics
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A full-featured and entirely free Google Analytics Dashboard plugin for WordPress. Displays stats to help y..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Multisite.
- ✓ Headings and lists 7 headings and 6 lists.
- ✓ Enough to quote 2,855 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("google analytics widget", "website analytics", "WordPress analytics" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-02-21 9K+ → 10K+ up after 139 days in tier
- 2023-10-05 8K+ → 9K+ up after 83 days in tier
- 2023-07-14 7K+ → 8K+ up after 1 days in tier
- 2023-07-13 8K+ → 7K+ down after 1 days in tier
- 2023-07-12 7K+ → 8K+ up after 61 days in tier
- 2023-05-12 6K+ → 7K+ up after 63 days in tier
- 2023-03-10 5K+ → 6K+ up after 59 days in tier
- 2023-01-10 4K+ → 5K+ up after 52 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 4 shared tags A -
Beehive Analytics – Google Analytics Dashboard 20K+ installs · 4.2★ · 4 shared tags A -
ShareThis Dashboard for Google Analytics 80K+ installs · 3.6★ · 3 shared tags B -
Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ installs · 4.7★ · 3 shared tags A -
Analytify – Dashboard Widget for Google Analytics 10K+ installs · 4.2★ · 3 shared tags B -
Lara's Google Analytics (GA4) 8K+ installs · 4.6★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Analytics Insights – Google Analytics Dashboard for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/analytics-insights" width="480" height="300" style="border:0" loading="lazy" title="Analytics Insights – Google Analytics Dashboard for WordPress — Plugin Pulse"></iframe> Analytics Insights – Google Analytics Dashboard for WordPress: 10K+ active installs, 4.6★ (34 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/analytics-insights
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