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wp.org search vs our merit ranking: “google analytics widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “google analytics widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Analytify – Dashboard Widget for Google Analytics shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #11 on merit, 4.9★ from 4962 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1012) wp.org #1 2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3157) wp.org #2 3 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #3 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 5 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #5 ↑6 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #8 ↓4 2 too low 7 Lara's Google Analytics (GA4) 8K+ · 4.7★ (122) wp.org #7 ↓1 8 Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ · 5.0★ (245) wp.org #12 ↑2 4 too low 9 Maps Widget for Google Maps 20K+ · 4.6★ (512) wp.org #13 ↓3 4 too low 10 Translate WordPress – Google Language Translator 100K+ · 4.7★ (620) wp.org #14 ↓2 4 too low 11 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #18 ↓2 7 too low 12 Analytics Insights – Google Analytics Dashboard for WordPress 10K+ · 4.6★ (34) wp.org #6 ↓1 6 too high 13 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #19 ↑2 6 too low 14 Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ · 4.7★ (488) wp.org #24 ↓6 10 too low 15 Beehive Analytics – Google Analytics Dashboard 20K+ · 4.5★ (13) wp.org #9 ↓2 6 too high 16 ShareThis Dashboard for Google Analytics 80K+ · 3.6★ (138) wp.org #15 ↓2 1 too high 17 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #23 ↓1 6 too low 18 ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ · 2.5★ (1546) wp.org #11 ↓3 7 too high 19 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #20 1 too low 20 GR Widget – Google Reviews Widget 900+ · 5.0★ (10) wp.org #17 3 too high 21 Clicky Analytics 10K+ · 4.5★ (25) wp.org #22 ↓3 1 too low 22 Analytify – Dashboard Widget for Google Analytics 10K+ · 5.0★ (4) wp.org #10 ↓1 12 too high 23 HT Easy GA4 – Google Analytics WordPress Plugin 6K+ · 4.5★ (8) wp.org #16 ↓1 7 too high 24 Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ · 4.3★ (6) wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.