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wp.org search vs our merit ranking: “seo schema”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “seo schema”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BBH Custom Schema – Add Custom JSON-LD to Your Website shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its 900+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #1 2 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #2 3 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #3 4 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267) wp.org #5 1 too low 5 GEO Plugin by Squirrly SEO 30K+ · 4.6★ (683) wp.org #8 3 too low 6 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #4 2 too high 7 Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ · 4.7★ (136) wp.org #6 1 too high 8 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #7 1 too high 9 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #12 ↑3 3 too low 10 Xagio SEO & AEO – AI SEO for Google Rankings & AI Visibility 10K+ · 4.9★ (51) wp.org #9 ↑1 1 too high 11 SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ · 4.8★ (51) wp.org #14 ↑2 3 too low 12 ThinkRank SEO – AI SEO Plugin for SEO & Google Search Console 20K+ · 4.9★ (36) wp.org #15 ↓3 3 too low 13 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #23 ↑1 10 too low 14 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #20 ↑1 6 too low 15 Remove Schema 1K+ · 4.8★ (12) wp.org #10 ↑3 5 too high 16 Local Business Schema Lite 3K+ · 5.0★ (11) wp.org #17 ↑1 1 too low 17 WordLift – AI powered SEO – Schema 300+ · 4.4★ (65) wp.org #22 ↑1 5 too low 18 Event SEO: Event Schema / Structured Data: Google Rich Snippet Schema for Event 700+ · 5.0★ (5) wp.org #16 ↑1 2 too high 19 RankReady – AI SEO, Schema, llms.txt, AEO and GEO for ChatGPT, Gemini and Perplexity 500+ · 4.8★ (5) wp.org #13 ↓2 6 too high 20 SEO Repair Kit – Spam Monitor, Meta Manager, Schema Manager, Internal Linking, SEO Content Monitoring, GSC Integration 2K+ · 5.0★ (6) wp.org #21 ↑1 1 too low 21 BBH Custom Schema – Add Custom JSON-LD to Your Website 900+ · 5.0★ (2) wp.org #11 ↑3 10 too high 22 WPGraphQL Yoast SEO Addon 10K+ · 5.0★ (3) wp.org #19 ↑1 3 too high 23 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #18 ↑1 5 too high 24 Customization for WP SEO 2K+ · 5.0★ (3) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.