Beltoft Gift Cards for WooCommerce
by beltoftnet · eCommerce
Also makes 3 other plugins · 70+ installs across the portfolio →
Sell digital gift cards, deliver them by email, and let customers redeem them at checkout.
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Health
B 84/100
Few reviews
Active installs
40+
≈40 estimated
Momentum
+45%
downloads vs prior 30d
Biggest opportunity: Swap “store credit”, “voucher” and “woocommerce” for “gifting”, “gift card” and “gift certificates”. “store credit” isn't earning its slot: you're not in the first 24 results for its own search. “gifting” sits at #7 untagged, close enough for a declared tag to move it up. “voucher” isn't earning its slot: you're not in the first 24 results for its own search. “gift card” sits at #8 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “gift certificates” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 9,745 eCommerce plugins
Install conversion
How it's measured →3.4%
of downloads still active
At least 40 of 1.2K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,141 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 17 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
69
Momentum
Gaining ground
+2.2
Velocity
places per keyword, 27d
80%
Breadth
of keywords climbing, 27d
+1.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gift cards your tag | #8 | #17 | up 3 |
| gift certificate your tag | #8 | #17 | up 1 |
| gifting | #7 | #8 | up 1 |
| gift card | #8 | #17 | up 7 |
| gift certificates | #8 | #16 | up 3 |
| gift voucher | #8 | #15 | up 1 |
| gift vouchers | #8 | #15 | up 8 |
| gift box | #9 | #19 | 0 |
| gift | #18 | #22 | up 5 |
| redeem | #18 | #22 | up 1 |
| gift message | #13 | #21 | up 3 |
| advanced gift cards | #8 | #19 | up 3 |
| digital gift card | #8 | #17 | up 1 |
| woocommerce gift cards | #14 | #22 | up 7 |
| woocommerce gift box plugin | #16 | #23 | up 2 |
| free gift plugin | #23 | #22 | up 1 |
| store credit your tag | Not in the top 24 | ||
| voucher your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
28 searches this plugin appeared in over the last 90 days, 16 listed. 12 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “store credit”, “voucher” and “woocommerce” for “gifting”, “gift card” and “gift certificates”. “store credit” isn't earning its slot: you're not in the first 24 results for its own search. “gifting” sits at #7 untagged, close enough for a declared tag to move it up. “voucher” isn't earning its slot: you're not in the first 24 results for its own search. “gift card” sits at #8 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “gift certificates” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 23 Mar 2026 · 222 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 540 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
17
releases in the last 12 months
18d ago
latest release · v1.7.0 · 13 Oct 2026
17
tagged releases on record
Recent releases
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band 3 days ago and a band this size takes about a year or more to cross, so the real count is still just over 40.
Install history since 26 Mar 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ demonshi6mo ago
This is a good plugin. It has all the features I need. Technical support was helpful with some of my issues.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Sell digital gift cards, deliver them by email, and let customers redeem them at checkout."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for One audience phrase ("for developers"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Bricks, REST API.
- ✓ Headings and lists 5 headings and 8 lists.
- ✓ Enough to quote 5,241 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("gift certificate", "store credit", "Voucher" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-28 30+ → 40+ up after 7 days in tier
- 2026-10-21 20+ → 30+ up after 10 days in tier
- 2026-10-11 10+ → 20+ up after 21 days in tier
- 2026-09-20 20+ → 10+ down after 2 days in tier
- 2026-09-18 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
PW WooCommerce Gift Cards 20K+ installs · 4.6★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Beltoft Gift Cards for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/beltoft-gift-cards" width="480" height="300" style="border:0" loading="lazy" title="Beltoft Gift Cards for WooCommerce — Plugin Pulse"></iframe> Beltoft Gift Cards for WooCommerce: 40+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/beltoft-gift-cards
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