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wp.org search vs our merit ranking: “woocommerce gift box plugin”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce gift box plugin”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MH Free Gifts for WooCommerce shows at wp.org #14 but places #22 on merit, a gap of 8 places. Its 600+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

YayMail – WooCommerce Email Customizer places #12 on merit, 4.8★ from 292 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #1 2 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #3 ↑7 wp.org ranks it 1 place below merit 3 Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ · 4.7★ (115) wp.org #5 ↓1 wp.org ranks it 2 places below merit 4 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #7 ↓1 wp.org ranks it 3 places below merit 5 Gift Wrapping for WooCommerce 900+ · 5.0★ (7) wp.org #2 wp.org ranks it 3 places above merit 6 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #6 ↑1 7 Side Cart Woocommerce | Woocommerce Cart 70K+ · 4.9★ (453) wp.org #11 ↓6 wp.org ranks it 4 places below merit 8 Discount Rules and Dynamic Pricing for WooCommerce 9K+ · 4.7★ (248) wp.org #9 wp.org ranks it 1 place below merit 9 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #8 wp.org ranks it 1 place above merit 10 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #15 ↓4 wp.org ranks it 5 places below merit 11 WebToffee Gift Cards for WooCommerce 1K+ · 4.5★ (10) wp.org #4 ↓1 wp.org ranks it 7 places above merit 12 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (292) wp.org #19 ↓4 wp.org ranks it 7 places below merit 13 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #16 ↓7 wp.org ranks it 3 places below merit 14 Coupzy Coupon Box for WooCommerce 1K+ · 4.6★ (37) wp.org #10 ↓2 wp.org ranks it 4 places above merit 15 Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ · 4.6★ (535) wp.org #22 wp.org ranks it 7 places below merit 16 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #24 ↓4 wp.org ranks it 8 places below merit 17 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #12 wp.org ranks it 5 places above merit 18 Choosly – Product Variations Swatches for WooCommerce 10K+ · 4.7★ (76) wp.org #18 ↓2 19 Payment Gateway Based Fees and Discounts for WooCommerce 30K+ · 4.7★ (58) wp.org #21 wp.org ranks it 2 places below merit 20 Free Gift Product For WooCommerce 700+ · 4.7★ (14) wp.org #13 wp.org ranks it 7 places above merit 21 Order Delivery Date for WooCommerce 10K+ · 4.3★ (61) wp.org #23 ↓2 wp.org ranks it 2 places below merit 22 MH Free Gifts for WooCommerce 600+ · 5.0★ (4) wp.org #14 wp.org ranks it 8 places above merit 23 GIFT4U – Gift Cards All in One for Woo 200+ · 4.7★ (3) wp.org #20 ↓3 wp.org ranks it 3 places above merit 24 B Beltoft Gift Cards for WooCommerce 40+ · 5.0★ (2) wp.org #17 ↑1 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.