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wp.org search vs our merit ranking: “gift voucher”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “gift voucher”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

B

Ranked above its merit

Beltoft Gift Cards for WooCommerce shows at wp.org #8 but places #15 on merit, a gap of 7 places. Its 40+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

YayMail – WooCommerce Email Customizer places #8 on merit, 4.8★ from 291 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Gift Cards (Gift Vouchers and Packages) (WooCommerce Supported) 1K+ · 4.7★ (115) wp.org #1 2 Gift Up Gift Cards for WordPress and WooCommerce 5K+ · 4.9★ (235) wp.org #2 3 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #3 ↑1 4 Customer Reviews for WooCommerce 80K+ · 4.8★ (1539) wp.org #9 ↑3 5 too low 5 Flexible PDF Coupons – Gift Cards & Vouchers for WooCommerce 2K+ · 4.7★ (31) wp.org #5 ↑1 6 GF Mollie by Indigo 900+ · 4.9★ (21) wp.org #7 ↑1 1 too low 7 Smart Coupons For WooCommerce Coupons 30K+ · 4.7★ (133) wp.org #10 ↑3 3 too low 8 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #22 ↑2 14 too low 9 WebToffee Gift Cards for WooCommerce 1K+ · 4.5★ (10) wp.org #6 ↑1 3 too high 10 Gift Vouchers for WooCommerce 70+ · 5.0★ (2) wp.org #4 ↑1 6 too high 11 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #16 5 too low 12 WPC Grouped Product for WooCommerce 2K+ · 4.9★ (27) wp.org #21 ↑1 9 too low 13 Simple Points and Rewards for WooCommerce – Create a Loyalty Program 400+ · 5.0★ (7) wp.org #11 ↓1 2 too high 14 PDF Invoice for WooCommerce + Drag and Drop Template Builder 500+ · 5.0★ (6) wp.org #13 ↑2 1 too high 15 B Beltoft Gift Cards for WooCommerce 40+ · 5.0★ (2) wp.org #8 ↑1 7 too high 16 Store credit / Gift cards for woocommerce 100+ · 4.1★ (10) wp.org #18 2 too low 17 Wallet Ready Gift Cards for WooCommerce by GiftRocketWP 10+ · 5.0★ (3) wp.org #14 3 too high 18 PDF Gift Cards for WooCommerce 20+ · 5.0★ (2) wp.org #12 ↓1 6 too high 19 Customer Coupons for WooCommerce 100+ · 3.6★ (8) wp.org #24 5 too low 20 Simpler Checkout 50+ · 5.0★ (2) wp.org #23 3 too low 21 Gift Vouchers for Amelia 10+ · 0.0★ (0) wp.org #15 ↑8 6 too high 22 VaocherApp – Gift cards/vouchers system for WordPress & WooCommerce 20+ · 0.0★ (0) wp.org #20 ↑1 2 too high 23 gurado WebConnect – Gift Card & Voucher Shop for WordPress 60+ · 5.0★ (1) wp.org #17 6 too high 24 PDF Product Vouchers – Gift Vouchers – Coupons for WooCommerce + Drag And Drop Template Builder 10+ · 0.0★ (0) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.