WP Popups – WordPress Popup builder
by Damian · Page Builders
Also makes 4 other plugins · 33.2K+ installs across the portfolio →
WP Popups is the best popup maker for WordPress. Easy but powerful plugin with display filters, scroll-triggered popups, and Gutenberg block editor.
91 health vs 69 average across 1,269 Page Builders plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
15.6K
now · peak 54.6K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
6mo ago
latest release · v2.2.0.7
52
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2020-01-10 · 1,435 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
The recent download trend is too spiky to read. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$99 a year, typical for Page Builders plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 30K–40K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 30K–40K
- Category
- Page Builders
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- volatile (a recent download spike, likely a release)
- Reviews
- 112
- Last updated
- 6 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ alexcz5mo ago
I switched to this plugin because I needed a popup to open when triggered by a certain URL. So glad I made the switch as it is very easy to use and support questions are answered very quickly. Recommend!
Read on wp.org ↗ - ★★★★★ jtomppo5mo ago
Works okay and easy to use.
Read on wp.org ↗ - ★★★★★ john20169mo ago
Works great
Read on wp.org ↗ - ★★★★★ jpkergastel12mo ago
Très bon Plugin,
Read on wp.org ↗ - ★★★★★ alb6141.0y ago
All I wanted was a simple popup, that is easy to set up. This one does just that.
Read on wp.org ↗ - ★★★★★ ulfplano1.0y ago
I use this popup because it is easy to use and very good for a lot of users like me who just want to use it out of the box.
Read on wp.org ↗ - ★★★★★ imfromio1.1y ago
I just went through 3-4 different popup plugins and this one has the simplest format AND the best visibility rules. So many others don’t allow you to set visibility by users logged in status. This one worked great!
Read on wp.org ↗ - ★★★★★ binhobernardes1.1y ago
Muito simples de usar para popup. Criei uma arte, subi em um blank template, salvei e publiquei. E lá estava o meu popup perfeitamente na home page do site. Parabéns aos desenvolvedores!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.0.7 Added user agent rules and contains operators 2.2.0.7
- — Version 2.2.0.6 Packing previous commits again (2.2.0.5|2.2.0.4), they were missing from svn 2.2.0.6
- — Version 2.2.0.5 Added more allowed tags to our kses posts function 2.2.0.5
- — Version 2.2.0.4 Fixed security issue where a malicius admin could get content for other posts that are not related to wppopups Fixed issue with keyword url 2.2.0.4
- — Version 2.2.0.3 Fixed issue with iframe not being allowed in content Fixed issue with rules for weekday failing Fixed issue with Browser rule not working 2.2.0.3
- — Version 2.2.0.2 New positions Fix for video elements Fix for popups to display instantaneous not showing randomly Fix php 8 compatibility errors Fixed vulnerability where site PATH can be disclosed to be used later by a malicius user (t 2.2.0.2
Known vulnerabilities
via Wordfence Intelligence6 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 4.3 WP Popups <= 2.2.0.5 - Missing Authorization ↗
- Medium · 5.3 WP Popups – WordPress Popup builder <= 2.2.0.1 - Unauthenticated Full Path Disclosure ↗2024-07-11 CVE-2024-6555 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.2.0.1 Patched in 2.2.0.2
- 2024-03-15 CVE-2024-29105 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.5.5 Patched in 2.1.5.6
- Medium · 6.4 WP Popups – WordPress Popup builder <= 2.1.5 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-04-17 CVE-2023-1905 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.5 Patched in 2.1.5.1
- 2023-01-23 CVE-2023-24003 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.4.8 Patched in 2.1.4.9
- Medium · 6.4 WP Popups <= 2.1.4.7 - Authenticated (Contributor+) Stored Cross Site Scripting via Shortcode ↗2022-12-28 CVE-2022-4716 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.4.7 Patched in 2.1.4.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Languages
via translate.wordpress.orgTranslated into 8 languages, 2 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 4 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 4 shared tags B -
Pretty Simple Popup Builder 200+ installs · 3.9★ · 3 shared tags B -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A -
Boxzilla – WordPress Popup Builder 20K+ installs · 4.8★ · 2 shared tags A
Embed this report card
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<iframe src="https://plugins.wpmayor.com/embed/wp-popups-lite" width="480" height="300" style="border:0" loading="lazy" title="WP Popups – WordPress Popup builder — Plugin Pulse"></iframe> WP Popups – WordPress Popup builder: 30K+ active installs, 4.9★ (112 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wp-popups-lite