WP Popups – WordPress Popup builder
by Damian · Page Builders
Also makes 5 other plugins · 33.2K+ installs across the portfolio →
WP Popups is the best popup maker for WordPress. Easy but powerful plugin with display filters, scroll-triggered popups, and Gutenberg block editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
30K+
≈39K estimated
Momentum
-9%
downloads vs prior 30d
Biggest opportunity: Swap “popup maker” for “custom popup”. “popup maker” isn't earning its slot: it only gets you to #12. “custom popup” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 72 average across 1,896 Page Builders plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 30K of 811K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,272 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 7 days ago
Tested up to WordPress 7.2, the current branch or newer
4.9★ over 112 reviews, smoothed to 4.65★
5 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wp popups your tag | #2 | #3 | up 1 |
| popups your tag | #5 | #5 | down 1 |
| wordpress popup | #6 | #5 | up 2 |
| wp popup your tag | #8 | #9 | up 1 |
| free popups | #3 | #3 | 0 |
| popup builder your tag | #11 | #12 | down 1 |
| popup maker your tag | #12 | #12 | 0 |
| scroll popups | #5 | #5 | down 1 |
| popup | #15 | #12 | up 6 |
| scroll triggered box | #10 | #7 | 0 |
| best scroll up wordpress | #14 | #13 | up 1 |
| scroll popup | #14 | #11 | 0 |
| popup on scroll | #14 | #12 | 0 |
| custom popup | #24 | #19 | 0 |
| exit intent popup | #24 | #16 | down 2 |
| simple popup | #17 | #13 | down 2 |
| gutenberg popup | #19 | #14 | 0 |
| popup display | #21 | #13 | 0 |
| wordpress popup plugin | #23 | #18 | down 3 |
| popup post | #24 | #17 | — |
144 searches this plugin appeared in over the last 90 days, 20 listed. 124 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “popup maker” for “custom popup”. “popup maker” isn't earning its slot: it only gets you to #12. “custom popup” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “popup builder”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “popup maker”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 54.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
7d ago
latest release · v2.2.0.9 · 26 Oct 2026
54
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 5.1 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 17 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ alexcz7mo ago
I switched to this plugin because I needed a popup to open when triggered by a certain URL. So glad I made the switch as it is very easy to use and support questions are answered very quickly. Recommend!
Read on wp.org ↗ - ★★★★★ jtomppo8mo ago
Works okay and easy to use.
Read on wp.org ↗ - ★★★★★ john201611mo ago
Works great
Read on wp.org ↗ - ★★★★★ jpkergastel1.2y ago
Très bon Plugin,
Read on wp.org ↗ - ★★★★★ alb6141.2y ago
All I wanted was a simple popup, that is easy to set up. This one does just that.
Read on wp.org ↗ - ★★★★★ ulfplano1.2y ago
I use this popup because it is easy to use and very good for a lot of users like me who just want to use it out of the box.
Read on wp.org ↗ - ★★★★★ imfromio1.3y ago
I just went through 3-4 different popup plugins and this one has the simplest format AND the best visibility rules. So many others don’t allow you to set visibility by users logged in status. This one worked great!
Read on wp.org ↗ - ★★★★★ binhobernardes1.3y ago
Muito simples de usar para popup. Criei uma arte, subi em um blank template, salvei e publiquei. E lá estava o meu popup perfeitamente na home page do site. Parabéns aos desenvolvedores!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.0.7 Added user agent rules and contains operators 2.2.0.7
- — Version 2.2.0.6 Packing previous commits again (2.2.0.5|2.2.0.4), they were missing from svn 2.2.0.6
- — Version 2.2.0.5 Added more allowed tags to our kses posts function 2.2.0.5
- — Version 2.2.0.4 Fixed security issue where a malicius admin could get content for other posts that are not related to wppopups Fixed issue with keyword url 2.2.0.4
- — Version 2.2.0.3 Fixed issue with iframe not being allowed in content Fixed issue with rules for weekday failing Fixed issue with Browser rule not working 2.2.0.3
- — Version 2.2.0.2 New positions Fix for video elements Fix for popups to display instantaneous not showing randomly Fix php 8 compatibility errors Fixed vulnerability where site PATH can be disclosed to be used later by a malicius user (t 2.2.0.2
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (2.2.0.9). Sites still on an older version should update.
- Patched Medium · 5.3 WP Popups – WordPress Popup builder <= 2.2.0.1 - Unauthenticated Full Path Disclosure ↗2024-07-11 CVE-2024-6555 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.2.0.1 Patched in 2.2.0.2
- Patched Medium · 4.4 WP Popups <= 2.1.5.5 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-03-15 CVE-2024-29105 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.5.5 Patched in 2.1.5.6
- Patched Medium · 6.4 WP Popups – WordPress Popup builder <= 2.1.5 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-04-17 CVE-2023-1905 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.5 Patched in 2.1.5.1
- Patched Medium · 6.4 WP Popups <= 2.1.4.8 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-01-23 CVE-2023-24003 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.4.8 Patched in 2.1.4.9
- Patched Medium · 6.4 WP Popups <= 2.1.4.7 - Authenticated (Contributor+) Stored Cross Site Scripting via Shortcode ↗2022-12-28 CVE-2022-4716 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.4.7 Patched in 2.1.4.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 8 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WP Popups when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
6 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WP Popups is the best popup maker for WordPress. Easy but powerful plugin with display filters, scroll-trig..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Contact Form 7, WPForms, Gravity Forms, Ninja Forms and 4 more.
- ! Headings and lists 1 heading and 3 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,861 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "popup builder" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-10-09 20K+ → 30K+ up after 197 days in tier
- 2021-03-26 3K+ → 20K+ up after 376 days in tier
- 2020-03-15 1K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 4 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 4 shared tags B -
Pretty Simple Popup Builder 300+ installs · 3.9★ · 3 shared tags B -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 2 shared tags A -
Boxzilla – WordPress Popup Builder 20K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WP Popups – WordPress Popup builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-popups-lite" width="480" height="300" style="border:0" loading="lazy" title="WP Popups – WordPress Popup builder — Plugin Pulse"></iframe> WP Popups – WordPress Popup builder: 30K+ active installs, 4.9★ (112 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wp-popups-lite
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.