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WP Popups – WordPress Popup builder

by Damian · Page Builders

Also makes 4 other plugins · 33.2K+ installs across the portfolio →

WP Popups is the best popup maker for WordPress. Easy but powerful plugin with display filters, scroll-triggered popups, and Gutenberg block editor.

How scoring works →
91 Health · A
Maintenance 100/100
Rating quality 97/100
Support 70/100

91 health vs 69 average across 1,269 Page Builders plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

84 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 93/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+435% vs prior 30d
420Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

15.6K

now · peak 54.6K

16.2K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

WP Popups · #966 you CM Pop-Up · #2394 WP Popup Builder · #4273 Pretty Simple Popup · #11782

Rating trend

Star average over time · dips mark rough releases

4.9Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

541per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

6mo ago

latest release · v2.2.0.7

52

tagged releases on record

Recent releases

2.2.0.7 · 6mo ago2.2.0.6 · 6mo ago2.2.0.5 · 6mo ago2.2.0.4 · 7mo ago2.2.0.3 · 1.5y ago2.2.0.2 · 2.1y ago2.2.0.1 · 2.4y ago2.2 · 2.4y ago2.1.5.6 · 2.5y ago2.1.5.5 · 2.9y ago2.1.5.3 · 3.1y ago2.1.5.2 · 3.1y ago2.1.5.1 · 3.4y ago2.1.5 · 3.4y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.2 86%
v2.1 12%
v2.0 1.6%

Estimated active installs

The public count shows “30K+”. Our estimate pins where the real number sits.

modeled estimate
30K–40K ≈35K

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2020-01-10 · 1,435 observations

30KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$24K range $7.4K–$79K

Est. acquisition value

≈$68K range $15K–$320K

The recent download trend is too spiky to read. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $49–$99 a year, typical for Page Builders plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
  • Install base. 30K–40K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
30K–40K
Category
Page Builders
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
volatile (a recent download spike, likely a release)
Reviews
112
Last updated
6 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
2.2.0.8
Last updated
6d ago
Added
2019-11-27 · 6 yrs old
Requires WP
3.6
Tested up to
7.2
Requires PHP
5.7

Recent reviews

All reviews on wp.org ↗
  1. alexcz
    5mo ago

    I switched to this plugin because I needed a popup to open when triggered by a certain URL. So glad I made the switch as it is very easy to use and support questions are answered very quickly. Recommend!

    Read on wp.org ↗
  2. jtomppo
    5mo ago

    Works okay and easy to use.

    Read on wp.org ↗
  3. john2016
    9mo ago

    Works great

    Read on wp.org ↗
  4. jpkergastel
    12mo ago

    Très bon Plugin,

    Read on wp.org ↗
  5. alb614
    1.0y ago

    All I wanted was a simple popup, that is easy to set up. This one does just that.

    Read on wp.org ↗
  6. ulfplano
    1.0y ago

    I use this popup because it is easy to use and very good for a lot of users like me who just want to use it out of the box.

    Read on wp.org ↗
  7. imfromio
    1.1y ago

    I just went through 3-4 different popup plugins and this one has the simplest format AND the best visibility rules. So many others don’t allow you to set visibility by users logged in status. This one worked great!

    Read on wp.org ↗
  8. binhobernardes
    1.1y ago

    Muito simples de usar para popup. Criei uma arte, subi em um blank template, salvei e publiquei. E lá estava o meu popup perfeitamente na home page do site. Parabéns aos desenvolvedores!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.2.0.7 Added user agent rules and contains operators 2.2.0.7
  2. Version 2.2.0.6 Packing previous commits again (2.2.0.5|2.2.0.4), they were missing from svn 2.2.0.6
  3. Version 2.2.0.5 Added more allowed tags to our kses posts function 2.2.0.5
  4. Version 2.2.0.4 Fixed security issue where a malicius admin could get content for other posts that are not related to wppopups Fixed issue with keyword url 2.2.0.4
  5. Version 2.2.0.3 Fixed issue with iframe not being allowed in content Fixed issue with rules for weekday failing Fixed issue with Browser rule not working 2.2.0.3
  6. Version 2.2.0.2 New positions Fix for video elements Fix for popups to display instantaneous not showing randomly Fix php 8 compatibility errors Fixed vulnerability where site PATH can be disclosed to be used later by a malicius user (t 2.2.0.2

Known vulnerabilities

via Wordfence Intelligence

6 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-01-11 CVE-2026-24616 Missing Authorization Affects <= 2.2.0.5 Patched in 2.2.0.6
  2. 2024-07-11 CVE-2024-6555 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.2.0.1 Patched in 2.2.0.2
  3. 2024-03-15 CVE-2024-29105 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.5.5 Patched in 2.1.5.6
  4. 2023-04-17 CVE-2023-1905 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.5 Patched in 2.1.5.1
  5. 2023-01-23 CVE-2023-24003 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.4.8 Patched in 2.1.4.9
  6. 2022-12-28 CVE-2022-4716 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.4.7 Patched in 2.1.4.8

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.7.2

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 8 languages, 2 at 90% or more

Dutch 98%
Dutch (Formal) 98%
Swedish 71%
Russian 43%
German 8%
Slovak 8%
Spanish (Spain) 7%
Serbian 6%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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WP Popups – WordPress Popup builder: 30K+ active installs, 4.9★ (112 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wp-popups-lite