WP Popup Builder – Popup Forms and Marketing Lead Generation
by ThemeHunk · Page Builders
Also makes 13 other plugins · 44.3K+ installs across the portfolio →
WP Popup Builder is a powerful tool to create amazing popup for your site. Its drag and drop feature help to create form in very easy step without hav …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 78/100
Few reviews
Active installs
2K+
≈2.8K estimated
Momentum
+16%
downloads vs prior 30d
Biggest opportunity: Swap “popup” and “popups” for “lead generation” and “popup forms”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “lead generation” sits at #23 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “popup forms” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
78 health vs 72 average across 1,893 Page Builders plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 2K of 228.9K lifetime downloads are still running, below its category: the median Page Builders plugin keeps 2.4%, across 1,269 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 219 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
3.5★ over 2 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
8%
Breadth
of keywords climbing, 28d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| pc builder | #2 | #19 | 0 |
| lead generation | #23 | #24 | down 3 |
| popup builder your tag | #24 | #24 | 0 |
| wp popup your tag | #24 | #24 | down 3 |
| popup maker your tag | #23 | #24 | down 1 |
| popup forms | #24 | #24 | 0 |
| popup form | #24 | #24 | 0 |
| popup your tag | Not in the top 24 | ||
| popups your tag | Not in the top 24 | ||
15 searches this plugin appeared in over the last 90 days, 7 listed. 8 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “popup” and “popups” for “lead generation” and “popup forms”. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “lead generation” sits at #23 untagged, close enough for a declared tag to move it up. “popups” isn't earning its slot: you're not in the first 24 results for its own search. “popup forms” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
7mo ago
latest release · v1.3.9 · 28 Mar 2026
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 3K.
Install history since 31 Oct 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ backfolder4.8y ago
This plugin lack of basic options if you don’t pay. I don’t like but price is affordable if you like (one more subscription). Installed, tested and removed.
Read on wp.org ↗ - ★★★★★ gironsoft4.8y ago
Funciona perfeitamente. Com ótimas opções e recursos de personalização.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.3.9 Security Fix: Sensitive Data Exposure — preventing unauthenticated enumeration and exposure of popup content. 1.3.9
- — Version 1.3.8 Update: Tested with WordPress 6.9. Update: PHP 8.1 compatibility — fixed deprecated null passed to setcookie(), implicit int version in wp_enqueue_script/style, and added allowed_classes to all unserialize() calls. Fix: 1.3.8
- — Version 1.3.7 Update: Tested with WordPress 6.8. 1.3.7
- — Version 1.3.6 Fix : In ajax manage_option permission added. 1.3.6
- — Version 1.3.5 Fix : Wordfence security issue resolved. 1.3.5
- — Version 1.3.4 issue resolved. style improved. 1.3.4
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (1.3.9). Sites still on an older version should update.
- 2025-09-27 CVE-2025-62902 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.3.8 Patched in 1.3.9
- 2022-09-05 CVE-2022-2404 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.8 Patched in 1.2.9
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WP Popup Builder is a powerful tool to create amazing popup for your site. Its drag and drop feature help t..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions YouTube, Vimeo.
- ! Headings and lists 7 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 3,021 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "popup maker" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-15 3K+ → 2K+ down after 185 days in tier
- 2026-02-11 4K+ → 3K+ down after 160 days in tier
- 2025-09-04 5K+ → 4K+ down after 152 days in tier
- 2025-04-05 6K+ → 5K+ down after 167 days in tier
- 2024-10-20 7K+ → 6K+ down after 364 days in tier
- 2023-10-22 8K+ → 7K+ down after 362 days in tier
- 2022-10-25 9K+ → 8K+ down after 9 days in tier
- 2022-10-16 8K+ → 9K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 5 shared tags B -
WP Popups – WordPress Popup builder 30K+ installs · 4.8★ · 4 shared tags A -
Pretty Simple Popup Builder 300+ installs · 3.9★ · 4 shared tags B -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A -
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for WP Popup Builder – Popup Forms and Marketing Lead Generation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-popup-builder" width="480" height="300" style="border:0" loading="lazy" title="WP Popup Builder – Popup Forms and Marketing Lead Generation — Plugin Pulse"></iframe> WP Popup Builder – Popup Forms and Marketing Lead Generation: 2K+ active installs, 3.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wp-popup-builder
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