WP Popup Builder – Popup Forms and Marketing Lead Generation

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ backfolder

   4.7y ago

   This plugin lack of basic options if you don’t pay. I don’t like but price is affordable if you like (one more subscription). Installed, tested and removed.

   Read on wp.org ↗
2. ★★★★★ gironsoft

   4.7y ago

   Funciona perfeitamente. Com ótimas opções e recursos de personalização.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.3.9 Security Fix: Sensitive Data Exposure — preventing unauthenticated enumeration and exposure of popup content. 1.3.9
2. — Version 1.3.8 Update: Tested with WordPress 6.9. Update: PHP 8.1 compatibility — fixed deprecated null passed to setcookie(), implicit int version in wp_enqueue_script/style, and added allowed_classes to all unserialize() calls. Fix: 1.3.8
3. — Version 1.3.7 Update: Tested with WordPress 6.8. 1.3.7
4. — Version 1.3.6 Fix : In ajax manage_option permission added. 1.3.6
5. — Version 1.3.5 Fix : Wordfence security issue resolved. 1.3.5
6. — Version 1.3.4 issue resolved. style improved. 1.3.4

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 WP Popup Builder <= 1.3.8 - Unauthenticated Information Exposure ↗
   2025-09-27 CVE-2025-62902 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.3.8 Patched in 1.3.9
2. High · 7.3 WP Popup Builder – Popup Forms and Marketing Lead Generation <= 1.3.5 - Unauthenticated Arbitrary Shortcode Execution via wp_ajax_nopriv_shortcode_Api_Add ↗
   2024-10-15 CVE-2024-9061 Improper Control of Generation of Code ('Code Injection') Affects <= 1.3.5 Patched in 1.3.6
3. High · 7.5 WP Popup Builder <= 1.2.9 - Missing Authorization and Cross-Site Request Forgery ↗
   2022-09-05 CVE-2022-2405 Missing Authorization Affects <= 1.2.9 Patched in 1.3.0
4. Medium · 6.1 WP Popup Builder <= 1.2.8 - Reflected Cross-Site Scripting ↗
   2022-09-05 CVE-2022-2404 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.2.8 Patched in 1.2.9

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 3 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-08-15 3K+ → 2K+ down after 185 days in tier
2. 2026-02-11 4K+ → 3K+ down after 160 days in tier
3. 2025-09-04 5K+ → 4K+ down after 152 days in tier
4. 2025-04-05 6K+ → 5K+ down after 167 days in tier
5. 2024-10-20 7K+ → 6K+ down after 364 days in tier
6. 2023-10-22 8K+ → 7K+ down after 362 days in tier
7. 2022-10-25 9K+ → 8K+ down after 9 days in tier
8. 2022-10-16 8K+ → 9K+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 5 shared tags B
• WP Popups – WordPress Popup builder 30K+ installs · 4.8★ · 4 shared tags A
• Pretty Simple Popup Builder 200+ installs · 3.9★ · 4 shared tags B
• Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A
• Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 3 shared tags A
• MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 3 shared tags A

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Drop a live Pulse card for WP Popup Builder – Popup Forms and Marketing Lead Generation into a readme, a review or a deck. It updates itself.

WP Popup Builder – Popup Forms and Marketing Lead Generation: 2K+ active installs, 3.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/wp-popup-builder