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wp.org search vs our merit ranking: “call web”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “call web”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Catch Web Tools shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Fastest Cache – WordPress Cache Plugin places #12 on merit, 4.9★ from 4228 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #1 2 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #3 ↓1 1 too low 3 WP Call Button – Easy Click to Call Button for WordPress 40K+ · 4.7★ (69) wp.org #2 ↑1 1 too high 4 Super Progressive Web Apps 40K+ · 4.6★ (225) wp.org #4 5 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1244) wp.org #6 1 too low 6 3CX Free Live Chat, Calls & Messaging 100K+ · 4.6★ (820) wp.org #9 3 too low 7 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3220) wp.org #12 ↓2 5 too low 8 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #11 3 too low 9 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5038) wp.org #10 ↑1 1 too low 10 OneSignal – Web Push Notifications 60K+ · 4.3★ (360) wp.org #7 3 too high 11 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #16 ↑2 5 too low 12 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #18 ↓2 6 too low 13 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (195) wp.org #17 ↓3 4 too low 14 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #15 1 too low 15 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8706) wp.org #24 9 too low 16 All-in-one Sticky Floating Contact Form, Call, Click to Chat, and 50+ Social Icon Tabs – My Sticky Elements 40K+ · 4.9★ (542) wp.org #23 ↓2 7 too low 17 PWA for WP – Progressive Web Apps Made Simple 10K+ · 4.6★ (230) wp.org #20 ↓1 3 too low 18 Powered Cache – Caching and Optimization for WordPress – Easily Improve PageSpeed & Web Vitals Score 3K+ · 4.8★ (58) wp.org #22 4 too low 19 Catch Web Tools 10K+ · 5.0★ (3) wp.org #5 14 too high 20 SendPulse Free Web Push 500+ · 5.0★ (9) wp.org #13 ↓1 7 too high 21 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 50K+ · 5.0★ (23) wp.org #19 ↓2 2 too high 22 CallRail Phone Call Tracking 10K+ · 3.7★ (6) wp.org #8 14 too high 23 iZooto – Web Push Notifications 900+ · 5.0★ (4) wp.org #14 ↓1 9 too high 24 Bolt CTA Button – Floating Call Button for WordPress 2K+ · 5.0★ (4) wp.org #21 ↓1 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.