Designed2Use Convert to WebP/AVIF
by Designed 2 Use · Performance
Also makes 2 other plugins · 30+ installs across the portfolio →
Private, reversible image optimization: convert uploads and existing media to WebP or AVIF on your own server, with one-click restore.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
30+
≈30 estimated
Momentum
+120%
downloads vs prior 30d
Biggest opportunity: Swap “avif”, “optimization” and “privacy” for “convert to webp”, “convert avif” and “convert webp”. “avif” isn't earning its slot: you're not in the first 24 results for its own search. “convert to webp” sits at #18 untagged, close enough for a declared tag to move it up. “optimization” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #20 untagged, close enough for a declared tag to move it up. “privacy” isn't earning its slot: you're not in the first 24 results for its own search. “convert webp” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →7.8%
of downloads still active
At least 30 of 383 lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,099 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 43 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.6
Velocity
places per keyword, 18d
36%
Breadth
of keywords climbing, 18d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| convert to webp | #18 | #23 | 0 |
| convert your tag | #21 | #23 | up 2 |
| convert avif | #20 | #24 | up 2 |
| convert webp | #22 | #23 | 0 |
| webp convert | #23 | #24 | 0 |
| avif your tag | Not in the top 24 | ||
| optimization your tag | Not in the top 24 | ||
| privacy your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 5 listed. 6 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “avif”, “optimization” and “privacy” for “convert to webp”, “convert avif” and “convert webp”. “avif” isn't earning its slot: you're not in the first 24 results for its own search. “convert to webp” sits at #18 untagged, close enough for a declared tag to move it up. “optimization” isn't earning its slot: you're not in the first 24 results for its own search. “convert avif” sits at #20 untagged, close enough for a declared tag to move it up. “privacy” isn't earning its slot: you're not in the first 24 results for its own search. “convert webp” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Jul 2026 · 119 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 182 · peaks are release surges
Directory rank
Ranked about #23,000 to #24,800, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
1mo ago
latest release · v1.0.2 · 18 Sep 2026
3
tagged releases on record
Recent releases
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 30.
Install history since 4 Jul 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 24 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Private, reversible image optimization: convert uploads and existing media to WebP or AVIF on your own serv..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 4,021 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 20+ → 30+ up after 11 days in tier
- 2026-10-20 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CompressX — AVIF & WebP Converter, Media Replacement 40K+ installs · 4.9★ · 3 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags A -
Cimo – Free Instant Image Optimizer & WebP Converter 10K+ installs · 4.5★ · 3 shared tags A -
EWWW Image Optimizer 1M+ installs · 4.8★ · 2 shared tags B -
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Designed2Use Convert to WebP/AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/designed2use-convert-to-webp" width="480" height="300" style="border:0" loading="lazy" title="Designed2Use Convert to WebP/AVIF — Plugin Pulse"></iframe> Designed2Use Convert to WebP/AVIF: 30+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/designed2use-convert-to-webp
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