Dotdigital for WordPress

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

Reviewers like how simple it is to set up, and the vendor's support got one compatibility problem sorted, but the most recent review flags missing translation strings, a page reload on widget submit, and unstyled error messages.

1. ★★★★★ mfranzl

   9.1y ago

   Version 4.0.1 of this plugin doesn’t offer translation of the following messages: “Please complete the fields below” “Your email address*” “Subscribe to” Also, when using the widget, the page is reloaded, which causes the user to lose scroll position, which is confusing for the user. AJAX submission would have been nice. The error/success messages don’t come with styles, a red/green default would have been nice. This topic was modified 9 years ago by mfranzl.

   Read on wp.org ↗
2. ★★★★★ richard

   10.2y ago

   Very simple really, and we have no problems in our theme with 4.5.2. Does exactly whats needed, thanks!

   Read on wp.org ↗
3. ★★★★★ mfraszcz

   10.2y ago

   Easy to set up and straightforward to use. Had a bit of problems following update to wordpress 4.5.2, but the dotmailer support were very helpful in resolving the issue.

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-03-06 300+ → 400+ up after 1 days in tier
2. 2026-03-05 400+ → 300+ down after 3 days in tier
3. 2026-03-02 300+ → 400+ up after 94 days in tier
4. 2025-11-28 400+ → 300+ down after 2 days in tier
5. 2025-11-26 300+ → 400+ up after 16 days in tier
6. 2025-11-10 400+ → 300+ down after 1 days in tier
7. 2025-11-09 300+ → 400+ up after 118 days in tier
8. 2025-07-14 400+ → 300+ down after 12 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 2 shared tags D
• FireDrum Email Marketing 30+ installs · 4.3★ · 2 shared tags A
• Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A
• MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag A
• Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 1 shared tag A
• Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 1 shared tag A

Embed this report card

Drop a live Pulse card for Dotdigital for WordPress into a readme, a review or a deck. It updates itself.

Dotdigital for WordPress: 400+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/dotmailer-sign-up-widget