Dotdigital for WordPress
by Dotdigital · Email & Marketing
Also makes 1 other plugin · 460+ installs across the portfolio →
Add the Dotdigital for WordPress plugin to your site and allow your visitors to sign up to your newsletter and email marketing campaigns.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
400+
≈470 estimated
Momentum
-24%
downloads vs prior 30d
Biggest opportunity: Add “sign up” to your wp.org tags. You rank #16 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed it's a slot worth spending.
82 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 400 of 22.1K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 3 reviews to 2017-07-21Reviewers like how simple it is to set up, and the vendor's support got one compatibility problem sorted, but the most recent review flags missing translation strings, a page reload on widget submit, and unstyled error messages.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 73 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
2 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.7
Velocity
places per keyword, 26d
14%
Breadth
of keywords climbing, 26d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sign up | #16 | #22 | down 2 |
| newsletter sign up | #12 | #23 | up 1 |
| sign on | #23 | #24 | 0 |
| sign in | #24 | #24 | down 2 |
| email marketing your tag | Not in the top 24 | ||
| newsletter signup your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 4 listed. 4 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “sign up” to your wp.org tags. You rank #16 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed it's a slot worth spending.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 718 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v7.5.0 · 21 Aug 2026
41
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; a band this size takes about a year or more to cross, which places it about 66% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ mfranzl9.3y ago
Version 4.0.1 of this plugin doesn’t offer translation of the following messages: “Please complete the fields below” “Your email address*” “Subscribe to” Also, when using the widget, the page is reloaded, which causes the user to lose scroll position, which is confusing for the user. AJAX submission would have been nice. The error/success messages don’t come with styles, a red/green default would have been nice. This topic was modified 9 years ago by mfranzl.
Read on wp.org ↗ - ★★★★★ richard10.4y ago
Very simple really, and we have no problems in our theme with 4.5.2. Does exactly whats needed, thanks!
Read on wp.org ↗ - ★★★★★ mfraszcz10.4y ago
Easy to set up and straightforward to use. Had a bit of problems following update to wordpress 4.5.2, but the dotmailer support were very helpful in resolving the issue.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add the Dotdigital for WordPress plugin to your site and allow your visitors to sign up to your newsletter..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 335 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 1 of 2 tags appear in the text; "newsletter signup" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-06 300+ → 400+ up after 1 days in tier
- 2026-03-05 400+ → 300+ down after 3 days in tier
- 2026-03-02 300+ → 400+ up after 94 days in tier
- 2025-11-28 400+ → 300+ down after 2 days in tier
- 2025-11-26 300+ → 400+ up after 16 days in tier
- 2025-11-10 400+ → 300+ down after 1 days in tier
- 2025-11-09 300+ → 400+ up after 118 days in tier
- 2025-07-14 400+ → 300+ down after 12 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 2 shared tags C -
Mailster Gravity Forms 800+ installs · 4.0★ · 2 shared tags B -
FireDrum Email Marketing 40+ installs · 4.3★ · 2 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Dotdigital for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/dotmailer-sign-up-widget" width="480" height="300" style="border:0" loading="lazy" title="Dotdigital for WordPress — Plugin Pulse"></iframe> Dotdigital for WordPress: 400+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/dotmailer-sign-up-widget
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