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wp.org search vs our merit ranking: “sign in”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sign in”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Sign Customiser – Custom Sign Designer for WooCommerce shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 20+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rich Showcase for Google Reviews places #6 on merit, 4.9★ from 1625 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1013) wp.org #1 2 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #2 ↑3 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5043) wp.org #3 ↓1 4 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #4 ↓1 5 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #5 ↓1 6 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #10 ↑4 4 too low 7 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #8 1 too low 8 MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1498) wp.org #9 1 too low 9 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #11 ↓1 2 too low 10 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #14 ↓2 4 too low 11 GAinWP Google Analytics Integration for WP 7K+ · 4.8★ (126) wp.org #12 1 too low 12 Sign-up Sheets 1K+ · 4.8★ (16) wp.org #6 6 too high 13 One Tap Google Sign in 800+ · 4.7★ (17) wp.org #7 6 too high 14 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #21 ↓3 7 too low 15 SVG Support 1M+ · 4.8★ (356) wp.org #15 16 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #24 ↓2 8 too low 17 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #20 ↓3 3 too low 18 Log in with Google 6K+ · 4.6★ (17) wp.org #13 ↓2 5 too high 19 Volunteer Sign Up Sheets 1K+ · 4.9★ (42) wp.org #22 ↓7 3 too low 20 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #17 ↑3 3 too high 21 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #19 ↓3 2 too high 22 All In One Login 60K+ · 3.6★ (35) wp.org #23 1 too low 23 Newsletter Sign-Up for CleverReach 2K+ · 3.3★ (15) wp.org #18 ↓5 5 too high 24 Sign Customiser – Custom Sign Designer for WooCommerce 20+ · 5.0★ (3) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.