DoubleScale CRM | All-in-One CRM – Sales, Multi-Channel Marketing, Newsletter, Booking, Helpdesk, Automation, MCP & More
by DoubleScale · Email & Marketing
All-in-one WordPress CRM: email, SMS and WhatsApp marketing, newsletters, sales pipeline, booking, helpdesk, MCP and automations. A self-hosted CRM.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
80+
≈80 estimated
Momentum
-27%
downloads vs prior 30d
Biggest opportunity: Swap “crm”, “email marketing” and “newsletter” for “mandrill”, “multi channel marketing” and “helpdesk”. “crm” isn't earning its slot: you're not in the first 24 results for its own search. “mandrill” sits at #10 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “multi channel marketing” sits at #13 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “helpdesk” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 80 of 8.2K lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 81 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 3 reviews to 2026-06-26Reviewers are happy across the board, praising the self-hosted CRM and the range of built-in tools, and they say the developers keep improving it and answer quickly.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 7 reviews, smoothed to 4.21★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.2
Velocity
places per keyword, 26d
14%
Breadth
of keywords climbing, 26d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sales pipeline your tag | #4 | #5 | 0 |
| multi channel marketing | #13 | #19 | down 2 |
| mandrill | #10 | #9 | up 4 |
| helpdesk | #19 | #20 | down 4 |
| mailersend | #12 | #10 | up 3 |
| imap | #22 | #13 | down 3 |
| whatsapp crm | #16 | #19 | up 2 |
| whatsapp newsletter plugin | #17 | #18 | — |
| co marketing | #20 | #18 | down 1 |
| posts newsletter for whatsapp | #20 | #17 | — |
| crm your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| wordpress crm your tag | Not in the top 24 | ||
82 searches this plugin appeared in over the last 90 days, 10 listed. 72 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “crm”, “email marketing” and “newsletter” for “mandrill”, “multi channel marketing” and “helpdesk”. “crm” isn't earning its slot: you're not in the first 24 results for its own search. “mandrill” sits at #10 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: you're not in the first 24 results for its own search. “multi channel marketing” sits at #13 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “helpdesk” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 22 May 2026 · 162 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.1K · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
81
releases in the last 12 months
2d ago
latest release · v1.8.0 · 29 Oct 2026
81
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 80.
At the current install trend, crossing 90+ in roughly 19 days.
Install history since 27 May 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ fadhlba4mo ago
DoubleScale has become the control center of my business. It is self-hosted; my data stays on my own server, and it has replaced several separate tools for CRM, automations, email, SMS, WhatsApp, booking, sales, tasks, and support. I can run my marketing and my operations from one place, and the team behind it is fast, responsive, and actually listens to user feedback. One of the main reasons I chose DoubleScale is that it is self-hosted. I like knowing that my contacts, orders, and data are on my own server, under my control. For people who care about ownership and privacy, this is a big advantage compared to many cloud-only tools. The second reason is that it is almost an all-in-one system. I can manage contacts, pipelines, booking, email campaigns, SMS and WhatsApp campaigns, automations, support tickets, and tasks in one place. Instead of stitching together different tools for CRM, email marketing, WhatsApp messaging, booking, and support, DoubleScale gives me one connected platform that saves time and reduces complexity. In practice, I use DoubleScale for: CRM and automations to handle contacts, tags, and flows. Email, SMS, and WhatsApp campaigns to follow up with leads and customers. Booking and calendars to manage events, availability, and scheduled bookings. Sales tools for my team, including sales pipelines, proposals, and invoices. Task management to assign work, set reminders, and keep the team on schedule. There is one feature that is especially critical for me. DoubleScale captures the email and phone number in the checkout before the customer submits their order. Sometimes people do not complete the checkout. Because DoubleScale has already captured their contact details, I can email them or send them a WhatsApp message shortly after they leave, for example, within an hour, to remind them to come back and complete the purchase. This alone helps recover abandoned carts and increase order value in a very practical way. The WhatsApp marketing and automation features are another strong point. A lot of people rely on WhatsApp today, and being able to send automated WhatsApp messages from the same system that runs my CRM and email campaigns is very powerful. DoubleScale also supports SMS campaigns for users who need them, which makes it flexible for different markets. Beyond these core points, DoubleScale has many features that support daily operations, such as booking and scheduling, task management for sales teams, pipelines and deals, advanced automations and WooCommerce integrations, and detailed analytics and reports. It can easily be used by agencies, e-commerce stores, course creators, and other online businesses that want a central place to manage their customer relationships and marketing. My experience with the team has been very positive. I can ask the developers to add features or fix bugs, and they are quick to respond and supportive. They communicate clearly, they give priority to real user feedback, and they deliver improvements fast, depending on the complexity of the request. As a lifetime deal customer, I feel I can help shape the product to fit my agency, which is a big part of the value for me. If you are looking for a self-hosted CRM and marketing platform that can handle contacts, automations, email, SMS, WhatsApp, booking, and support in one place, DoubleScale is a strong option. It saves you from combining multiple tools, and it is backed by a team that actually listens to users and keeps improving the product.
Read on wp.org ↗ - ★★★★★ Robert.S4mo ago
Superb plugin, the functionality keeps improving. The developers are working hard to make this an extremely capable CRM. I am impressed, and Mohamed’s support is invaluable.
Read on wp.org ↗ - ★★★★★ globusgro5mo ago
Double Scale is an outstanding WordPress plugin that transforms your website into a powerful, native business solution. It’s designed for businesses that need robust customer relationship management directly within their WordPress environment, offering a seamless and highly functional experience. One of Double Scale’s most impressive features is a comprehensive suite of CRM and related functionalities. It covers everything from lead management and customer tracking to sales pipelines and detailed reporting. This makes it an all-in-one solution for nurturing leads, managing customer interactions, and optimizing your sales process. What truly sets Double Scale apart is its mobile accessibility. The ability for users to access and operate the interface via a dedicated mobile application is a game-changer. This ensures that your team can manage customer relationships, update records, and respond to inquiries no matter where they are, significantly boosting productivity and responsiveness. Furthermore, Double Scale boasts excellent integration capabilities. Its compatibility with WhatsApp streamlines communication, allowing for quick and efficient customer engagement directly from the interface. The plugin also supports various campaign management features, enabling you to run targeted marketing efforts and track their performance effectively. In summary, Double Scale is a top-tier WordPress Business Solution plugin that combines extensive features, crucial mobile accessibility, and valuable integrations. It’s an excellent choice for businesses looking for a native, powerful, and flexible CRM and business solutions to enhance their customer management and sales operations. I highly recommend it! This topic was modified 1 month, 3 weeks ago by globusgro.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.8.0). Sites still on an older version should update.
- Patched High · 8.8 DoubleScale | All-in-One CRM <= 1.5.1 - Authenticated (Subscriber+) Arbitrary File Upload via Portal 'ticketless' Attachment Endpoint ↗2026-10-15 CVE-2026-111311 Unrestricted Upload of File with Dangerous Type Affects <= 1.5.1 Patched in 1.6.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 16 questions in the FAQ.
- ✓ FAQ asks real questions 16 of 16 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "who want").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Contact Form 7, WPForms and 23 more.
- ✓ Headings and lists 34 headings and 18 lists.
- ✓ Enough to quote 16,784 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 70+ → 80+ up after 4 days in tier
- 2026-10-27 60+ → 70+ up after 3 days in tier
- 2026-10-24 70+ → 60+ down after 6 days in tier
- 2026-10-18 80+ → 70+ down after 7 days in tier
- 2026-10-11 60+ → 80+ up after 13 days in tier
- 2026-09-28 70+ → 60+ down after 13 days in tier
- 2026-09-15 10+ → 70+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 3 shared tags A -
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ installs · 4.5★ · 3 shared tags A -
Groundhogg — CRM, Newsletters, and Marketing Automation 2K+ installs · 4.8★ · 3 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags B -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for DoubleScale CRM | All-in-One CRM – Sales, Multi-Channel Marketing, Newsletter, Booking, Helpdesk, Automation, MCP & More into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/doublescale" width="480" height="300" style="border:0" loading="lazy" title="DoubleScale CRM | All-in-One CRM – Sales, Multi-Channel Marketing, Newsletter, Booking, Helpdesk, Automation, MCP & More — Plugin Pulse"></iframe> DoubleScale CRM | All-in-One CRM – Sales, Multi-Channel Marketing, Newsletter, Booking, Helpdesk, Automation, MCP & More: 80+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/doublescale
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