DoubleScale | Self-Hosted CRM – Sales, Marketing, Booking, Helpdesk, Automation, MCP & More
by DoubleScale · Booking & Events
Self-hosted CRM with sales, marketing, booking, helpdesk, tasks & projects, automations plus a built-in MCP server for AI clients. One plugin.
86 health vs 67 average across 980 Booking & Events plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-05-22 · 101 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
1.2K
now · peak 1.2K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
24
releases in the last 12 months
2mo ago
latest release · v1.2.10
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2026-05-27 · 54 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent review vibe
read from the latest 3 reviews to 2026-06-26Reviewers are happy across the board, praising the self-hosted CRM and the range of built-in tools, and they say the developers keep improving it and answer quickly.
Recent reviews
All reviews on wp.org ↗- ★★★★★ fadhlba2mo ago
DoubleScale has become the control center of my business. It is self-hosted; my data stays on my own server, and it has replaced several separate tools for CRM, automations, email, SMS, WhatsApp, booking, sales, tasks, and support. I can run my marketing and my operations from one place, and the team behind it is fast, responsive, and actually listens to user feedback. One of the main reasons I chose DoubleScale is that it is self-hosted. I like knowing that my contacts, orders, and data are on my own server, under my control. For people who care about ownership and privacy, this is a big advantage compared to many cloud-only tools. The second reason is that it is almost an all-in-one system. I can manage contacts, pipelines, booking, email campaigns, SMS and WhatsApp campaigns, automations, support tickets, and tasks in one place. Instead of stitching together different tools for CRM, email marketing, WhatsApp messaging, booking, and support, DoubleScale gives me one connected platform that saves time and reduces complexity. In practice, I use DoubleScale for: CRM and automations to handle contacts, tags, and flows. Email, SMS, and WhatsApp campaigns to follow up with leads and customers. Booking and calendars to manage events, availability, and scheduled bookings. Sales tools for my team, including sales pipelines, proposals, and invoices. Task management to assign work, set reminders, and keep the team on schedule. There is one feature that is especially critical for me. DoubleScale captures the email and phone number in the checkout before the customer submits their order. Sometimes people do not complete the checkout. Because DoubleScale has already captured their contact details, I can email them or send them a WhatsApp message shortly after they leave, for example, within an hour, to remind them to come back and complete the purchase. This alone helps recover abandoned carts and increase order value in a very practical way. The WhatsApp marketing and automation features are another strong point. A lot of people rely on WhatsApp today, and being able to send automated WhatsApp messages from the same system that runs my CRM and email campaigns is very powerful. DoubleScale also supports SMS campaigns for users who need them, which makes it flexible for different markets. Beyond these core points, DoubleScale has many features that support daily operations, such as booking and scheduling, task management for sales teams, pipelines and deals, advanced automations and WooCommerce integrations, and detailed analytics and reports. It can easily be used by agencies, e-commerce stores, course creators, and other online businesses that want a central place to manage their customer relationships and marketing. My experience with the team has been very positive. I can ask the developers to add features or fix bugs, and they are quick to respond and supportive. They communicate clearly, they give priority to real user feedback, and they deliver improvements fast, depending on the complexity of the request. As a lifetime deal customer, I feel I can help shape the product to fit my agency, which is a big part of the value for me. If you are looking for a self-hosted CRM and marketing platform that can handle contacts, automations, email, SMS, WhatsApp, booking, and support in one place, DoubleScale is a strong option. It saves you from combining multiple tools, and it is backed by a team that actually listens to users and keeps improving the product.
Read on wp.org ↗ - ★★★★★ Robert.S2mo ago
Superb plugin, the functionality keeps improving. The developers are working hard to make this an extremely capable CRM. I am impressed, and Mohamed’s support is invaluable.
Read on wp.org ↗ - ★★★★★ globusgro3mo ago
Double Scale is an outstanding WordPress plugin that transforms your website into a powerful, native business solution. It’s designed for businesses that need robust customer relationship management directly within their WordPress environment, offering a seamless and highly functional experience. One of Double Scale’s most impressive features is a comprehensive suite of CRM and related functionalities. It covers everything from lead management and customer tracking to sales pipelines and detailed reporting. This makes it an all-in-one solution for nurturing leads, managing customer interactions, and optimizing your sales process. What truly sets Double Scale apart is its mobile accessibility. The ability for users to access and operate the interface via a dedicated mobile application is a game-changer. This ensures that your team can manage customer relationships, update records, and respond to inquiries no matter where they are, significantly boosting productivity and responsiveness. Furthermore, Double Scale boasts excellent integration capabilities. Its compatibility with WhatsApp streamlines communication, allowing for quick and efficient customer engagement directly from the interface. The plugin also supports various campaign management features, enabling you to run targeted marketing efforts and track their performance effectively. In summary, Double Scale is a top-tier WordPress Business Solution plugin that combines extensive features, crucial mobile accessibility, and valuable integrations. It’s an excellent choice for businesses looking for a native, powerful, and flexible CRM and business solutions to enhance their customer management and sales operations. I highly recommend it! This topic was modified 1 month, 3 weeks ago by globusgro.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-19 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
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Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 1 shared tag A
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MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 1 shared tag A -
Newsletter – Send awesome emails from WordPress 200K+ installs · 4.6★ · 1 shared tag A -
Brevo – Email, SMS, Web Push, Chat, and more. 100K+ installs · 4.1★ · 1 shared tag A -
Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ installs · 4.4★ · 1 shared tag A -
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 1 shared tag A
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<iframe src="https://plugins.wpmayor.com/embed/doublescale" width="480" height="300" style="border:0" loading="lazy" title="DoubleScale | Self-Hosted CRM – Sales, Marketing, Booking, Helpdesk, Automation, MCP & More — Plugin Pulse"></iframe> DoubleScale | Self-Hosted CRM – Sales, Marketing, Booking, Helpdesk, Automation, MCP & More: 10+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/doublescale