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DoubleScale | Self-Hosted CRM – Sales, Marketing, Booking, Helpdesk, Automation, MCP & More

by DoubleScale · Booking & Events

Self-hosted CRM with sales, marketing, booking, helpdesk, tasks & projects, automations plus a built-in MCP server for AI clients. One plugin.

⚠ Few reviews
How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 80/100
Support 70/100

86 health vs 67 average across 980 Booking & Events plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 55/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2026-05-22 · 101 days · wp.org + Plugin Pulse archive

+60% vs prior 30d
9Downloads · Aug 30

30-day downloads

Rolling 30-day volume · peaks are release surges

1.2K

now · peak 1.2K

1.2K30d downloads · Aug 31

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

DoubleScale · #33069 you Hostinger Reach · #44 MailPoet · #128 Newsletter · #225

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

121.1Kper 1k installs · Aug 31

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

24

releases in the last 12 months

2mo ago

latest release · v1.2.10

24

tagged releases on record

Recent releases

1.2.10 · 2mo ago1.2.9 · 2mo ago1.2.8 · 2mo ago1.2.7 · 2mo ago1.2.6 · 2mo ago1.2.5 · 2mo ago1.2.4 · 2mo ago1.2.3 · 2mo ago1.2.2 · 2mo ago1.2.1 · 2mo ago1.2.0 · 2mo ago1.1.9 · 3mo ago1.1.8 · 3mo ago1.1.7 · 3mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.2 100%

Estimated active installs

The public count shows “10+”. Our estimate pins where the real number sits.

tracked estimate
10–20 ≈17

Refined from the date this plugin crossed into its current band.

Install history · since 2026-05-27 · 54 observations

10Installs · Aug 31

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.3.21
Last updated
2d ago
Added
2026-05-25
Requires WP
5.8
Tested up to
7.1.0
Requires PHP
7.4

Recent review vibe

read from the latest 3 reviews to 2026-06-26
Positive PraiseFeature requests

Reviewers are happy across the board, praising the self-hosted CRM and the range of built-in tools, and they say the developers keep improving it and answer quickly.

Recent reviews

All reviews on wp.org ↗
  1. fadhlba
    2mo ago

    DoubleScale has become the control center of my business. It is self-hosted; my data stays on my own server, and it has replaced several separate tools for CRM, automations, email, SMS, WhatsApp, booking, sales, tasks, and support. I can run my marketing and my operations from one place, and the team behind it is fast, responsive, and actually listens to user feedback. One of the main reasons I chose DoubleScale is that it is self-hosted. I like knowing that my contacts, orders, and data are on my own server, under my control. For people who care about ownership and privacy, this is a big advantage compared to many cloud-only tools. The second reason is that it is almost an all-in-one system. I can manage contacts, pipelines, booking, email campaigns, SMS and WhatsApp campaigns, automations, support tickets, and tasks in one place. Instead of stitching together different tools for CRM, email marketing, WhatsApp messaging, booking, and support, DoubleScale gives me one connected platform that saves time and reduces complexity. In practice, I use DoubleScale for: CRM and automations to handle contacts, tags, and flows. Email, SMS, and WhatsApp campaigns to follow up with leads and customers. Booking and calendars to manage events, availability, and scheduled bookings. Sales tools for my team, including sales pipelines, proposals, and invoices. Task management to assign work, set reminders, and keep the team on schedule. There is one feature that is especially critical for me. DoubleScale captures the email and phone number in the checkout before the customer submits their order. Sometimes people do not complete the checkout. Because DoubleScale has already captured their contact details, I can email them or send them a WhatsApp message shortly after they leave, for example, within an hour, to remind them to come back and complete the purchase. This alone helps recover abandoned carts and increase order value in a very practical way. The WhatsApp marketing and automation features are another strong point. A lot of people rely on WhatsApp today, and being able to send automated WhatsApp messages from the same system that runs my CRM and email campaigns is very powerful. DoubleScale also supports SMS campaigns for users who need them, which makes it flexible for different markets. Beyond these core points, DoubleScale has many features that support daily operations, such as booking and scheduling, task management for sales teams, pipelines and deals, advanced automations and WooCommerce integrations, and detailed analytics and reports. It can easily be used by agencies, e-commerce stores, course creators, and other online businesses that want a central place to manage their customer relationships and marketing. My experience with the team has been very positive. I can ask the developers to add features or fix bugs, and they are quick to respond and supportive. They communicate clearly, they give priority to real user feedback, and they deliver improvements fast, depending on the complexity of the request. As a lifetime deal customer, I feel I can help shape the product to fit my agency, which is a big part of the value for me. If you are looking for a self-hosted CRM and marketing platform that can handle contacts, automations, email, SMS, WhatsApp, booking, and support in one place, DoubleScale is a strong option. It saves you from combining multiple tools, and it is backed by a team that actually listens to users and keeps improving the product.

    Read on wp.org ↗
  2. Robert.S
    2mo ago

    Superb plugin, the functionality keeps improving. The developers are working hard to make this an extremely capable CRM. I am impressed, and Mohamed’s support is invaluable.

    Read on wp.org ↗
  3. globusgro
    3mo ago

    Double Scale is an outstanding WordPress plugin that transforms your website into a powerful, native business solution. It’s designed for businesses that need robust customer relationship management directly within their WordPress environment, offering a seamless and highly functional experience. One of Double Scale’s most impressive features is a comprehensive suite of CRM and related functionalities. It covers everything from lead management and customer tracking to sales pipelines and detailed reporting. This makes it an all-in-one solution for nurturing leads, managing customer interactions, and optimizing your sales process. What truly sets Double Scale apart is its mobile accessibility. The ability for users to access and operate the interface via a dedicated mobile application is a game-changer. This ensures that your team can manage customer relationships, update records, and respond to inquiries no matter where they are, significantly boosting productivity and responsiveness. Furthermore, Double Scale boasts excellent integration capabilities. Its compatibility with WhatsApp streamlines communication, allowing for quick and efficient customer engagement directly from the interface. The plugin also supports various campaign management features, enabling you to run targeted marketing efforts and track their performance effectively. In summary, Double Scale is a top-tier WordPress Business Solution plugin that combines extensive features, crucial mobile accessibility, and valuable integrations. It’s an excellent choice for businesses looking for a native, powerful, and flexible CRM and business solutions to enhance their customer management and sales operations. I highly recommend it! This topic was modified 1 month, 3 weeks ago by globusgro.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 2 languages, 1 at 90% or more

Lao 100%
Dutch 6%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-19 — → 10+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

DoubleScale | Self-Hosted CRM – Sales, Marketing, Booking, Helpdesk, Automation, MCP & More: 10+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/doublescale