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wp.org search vs our merit ranking: “mailersend”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mailersend”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

MailerSend – Transactional emails for WooCommerce shows at wp.org #3 but places #11 on merit, a gap of 8 places. Its 100+ installs carry it up the search order; its 3.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Form Integration — Connect Forms to 300+ Apps places #6 on merit, 4.8★ from 91 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5209) wp.org #2 ↑22 1 too low 2 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #4 ↑2 2 too low 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #7 ↓3 4 too low 4 MailerSend – Official SMTP Integration 2K+ · 2.8★ (12) wp.org #1 3 too high 5 Meow Mailer – Free SMTP, Everything Included 900+ · 5.0★ (25) wp.org #6 ↓1 1 too low 6 Advanced Form Integration — Connect Forms to 300+ Apps 9K+ · 4.8★ (91) wp.org #11 5 too low 7 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #9 2 too low 8 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #10 2 too low 9 GoSMTP – SMTP for WordPress 500K+ · 4.3★ (10) wp.org #5 ↓2 4 too high 10 DoubleScale CRM | All-in-One CRM – Sales, Multi-Channel Marketing, Newsletter, Booking, Helpdesk, Automation, MCP & More 80+ · 5.0★ (7) wp.org #12 ↑3 2 too low 11 MailerSend – Transactional emails for WooCommerce 100+ · 3.0★ (5) wp.org #3 ↓1 8 too high 12 SMTP Mail Control for MailPoet 300+ · 5.0★ (3) wp.org #8 4 too high 13 SendForce Mail SMTP Relay – SMTP and Email API 10+ · 5.0★ (2) wp.org #15 ↓2 2 too low 14 OrangeSMTP – SMTP, Email Log & Failure Alerts — · 5.0★ (2) wp.org #17 ↓1 3 too low 15 D Dualsend SMTP Failover — · 0.0★ (0) wp.org #16 ↑6 1 too low 16 Authority Mailer SMTP – WordPress SMTP Plugin with Email Logs 10+ · 5.0★ (1) wp.org #13 ↓1 3 too high 17 SMTPPai – Multi Mail SMTP & API with Amazon SES & More 10+ · 0.0★ (0) wp.org #18 ↓1 1 too low 18 DeliveryKit SMTP — · 0.0★ (0) wp.org #19 ↓1 1 too low 19 VuloMail – SMTP, Email Logs & SMS Notifications 10+ · 0.0★ (0) wp.org #20 1 too low 20 FormOrbit — · 0.0★ (0) wp.org #22 ↓3 2 too low 21 Mailster MailerSend Integration 100+ · 0.0★ (0) wp.org #14 7 too high 22 aGo Mail Pilot — · 0.0★ (0) wp.org #23 ↓3 1 too low 23 Mailyard — · 0.0★ (0) wp.org #24 1 too low 24 FormGlut – Contact Form, Payment Forms, Multi-Step Forms, Conditional Form, Calculator & Custom Form Builder 10+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.