Easy Popups – Beautiful, Responsive Popups for Lead Capture & Announcements
by Rock Solid · Email & Marketing
Also makes 6 other plugins · 16.1K+ installs across the portfolio →
Create beautiful, responsive popups in minutes. Add forms, videos, smart triggers, and precise display rules — all inside WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
30+
≈40 estimated
Momentum
+65%
downloads vs prior 30d
Biggest opportunity: Swap “announcement” for “responsive popups”. “announcement” isn't earning its slot: you're not in the first 24 results for its own search. “responsive popups” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 30 of 6K lifetime downloads are still running, below its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 7 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 9d
17%
Breadth
of keywords climbing, 9d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| responsive popups | #20 | #23 | down 4 |
| announcement your tag | Not in the top 24 | ||
| lead generation your tag | Not in the top 24 | ||
| modal your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 1 listed. 7 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “announcement” for “responsive popups”. “announcement” isn't earning its slot: you're not in the first 24 results for its own search. “responsive popups” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 258 · peaks are release surges
Directory rank
Ranked about #23,000 to #24,800, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just under 40.
Install history since 15 Sep 2026
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.6.0). Sites still on an older version should update.
- Patched Medium · 6.1 Responsive Modal Builder for High Conversion – Easy Popups <= 1.5.0 - Reflected Cross-Site Scripting ↗2025-02-14 CVE-2025-26774 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.0 Patched in 1.5.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 7 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create beautiful, responsive popups in minutes. Add forms, videos, smart triggers, and precise display rule..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Facebook.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 2,756 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("modal", "Opt-in", "pop up" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 40+ → 30+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ installs · 4.7★ · 3 shared tags A -
Popup addon for Ninja Forms 900+ installs · 3.9★ · 3 shared tags B -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ installs · 3.9★ · 2 shared tags B -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 2 shared tags A -
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Easy Popups – Beautiful, Responsive Popups for Lead Capture & Announcements into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-popups" width="480" height="300" style="border:0" loading="lazy" title="Easy Popups – Beautiful, Responsive Popups for Lead Capture & Announcements — Plugin Pulse"></iframe> Easy Popups – Beautiful, Responsive Popups for Lead Capture & Announcements: 30+ active installs, 4.7★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/easy-popups
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