FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment
by FirePlugins · Email & Marketing
Newsletter optins, discount coupon popups, sticky bars and lightbox modals that capture leads and recover abandoned WooCommerce carts.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
6K+
≈6.9K estimated
Momentum
+28%
downloads vs prior 30d
Biggest opportunity: Swap “mailchimp”, “newsletter” and “popup” for “abandonment”, “email optin” and “exit”. “mailchimp” isn't earning its slot: you're not in the first 24 results for its own search. “abandonment” sits at #5 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email optin” sits at #5 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “exit” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →2.6%
of downloads still active
At least 6K of 229.3K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 15 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 10 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 76 reviews, smoothed to 4.52★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| intent | #3 | #3 | 0 |
| exit intent | #3 | #3 | 0 |
| abandonment | #5 | #5 | 0 |
| email optin | #5 | #5 | 0 |
| exit intent popup | #6 | #6 | 0 |
| cart abandonment | #6 | #7 | down 2 |
| exit | #7 | #6 | up 1 |
| optin | #10 | #9 | up 2 |
| free shipping bar your tag | #12 | #11 | 0 |
| coupon popups | #10 | #8 | down 1 |
| gdpr exit popup | #5 | #5 | 0 |
| woocommerce popup | #15 | #19 | down 2 |
| homepage popup builder | #6 | #7 | down 1 |
| cart abandonment solutions | #6 | #7 | 0 |
| capture leads | #17 | #13 | 0 |
| cart abandonment email | #7 | #6 | 0 |
| cart abandonment rate | #8 | #6 | down 1 |
| lead generation your tag | #24 | #17 | 0 |
| exit intent popups | #8 | #9 | 0 |
| recover | #20 | #15 | 0 |
| mailchimp your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
| popup your tag | Not in the top 24 | ||
276 searches this plugin appeared in over the last 90 days, 20 listed. 213 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “mailchimp”, “newsletter” and “popup” for “abandonment”, “email optin” and “exit”. “mailchimp” isn't earning its slot: you're not in the first 24 results for its own search. “abandonment” sits at #5 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “email optin” sits at #5 untagged, close enough for a declared tag to move it up. “popup” isn't earning its slot: you're not in the first 24 results for its own search. “exit” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “free shipping bar”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 12.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
15
releases in the last 12 months
10d ago
latest release · v3.1.15 · 22 Oct 2026
123
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 24 days ago and a band this size takes about a year or more to cross, so the real count is still just under 7K.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Dzoni Wajsmiler4mo ago
I ran into an issue with the plugin and reached out to support — they were incredibly friendly and helpful, and we solved it quickly. Beyond the great support, the plugin itself works flawlessly and does exactly what it promises. Definitely worth every penny. Highly recommended!
Read on wp.org ↗ - ★★★★★ shadesofsimon7mo ago
An excellent Product and at a reasonable price! Good range of customisation for pop-ups and absolutely superb customer support! Thoroughly recommend.
Read on wp.org ↗ - ★★★★★ eitanavigail7mo ago
I’m happy with it!
Read on wp.org ↗ - ★★★★★ sakiflo8mo ago
I was looking for a plugin that allows unlimited pop-up displays, and Firebox has been a great find. It’s easy to set up, offers solid templates, and includes useful analytics. On top of that, when I needed a specific feature and ran into display issues caused by WP Rocket, the support team, especially Stergos, went above and beyond to help and resolve everything quickly.
Read on wp.org ↗ - ★★★★★ cindyulitzsch8mo ago
I’m quite new to FireBox and I find it a lot easier to use than my previous solution for newsletter opt-ins. Whenever I have a question, the support is replying super quick. I’m very happy about my decision to use FireBox.
Read on wp.org ↗ - ★★★★★ perkinsvision8mo ago
Quick support response from developer and very helpful!
Read on wp.org ↗ - ★★★★★ alexy4n1.1y ago
A really good plugin, help me finish my work a lot! awesome
Read on wp.org ↗ - ★★★★★ WP Ninjas1.1y ago
Imho Firebox is the best plugin to create Opt-Ins for newsletters and Popups for different use cases. I tried a lot of other plugins and tools like ConvertPro, Optin-Monster, Convertbox and more, but none was as performant as Firebox. I had some questions while creating my first campaigns and the support was very helpful, extremely fast and went the extra mile to ensure, that I got everything I need. So all in all, a big recommendation!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.1.9 Added: a new campaigns list with ability to sort, filter, and manage your campaigns in bulk. Improved security of visitor cookie handling on campaigns using a daily, weekly, or monthly display frequency. Improved securit 3.1.9
- — Version 3.1.8 Security: Fixed unauthenticated access to the form submissions CSV export endpoint. Fixed: Google Analytics tracking no longer triggers extra page views when tracking popup events. Fixed: PHP deprecation notice for fputc 3.1.8
- — Version 3.1.7 Improved WordPress 7.0 compatibility. Improved styling in responsive controls. Fixed an issue where changing block settings in the campaign editor could switch back to the FireBox panel. 3.1.7
- — Version 3.1.6 WordPress 7.0 compatibility. Added: ActiveCampaign integration. Added: Klaviyo integration. Added: Salesforce Web-to-Lead integration. Added: GetResponse integration. Added: Support for the native Desktop / Tablet / Mobi 3.1.6
- — Version 3.1.5 Added: MailerLite integration. Added: New Integrations settings tab to connect services once and reuse API keys across forms. Added: Redirection to dashboard after activation and mini onboarding guide. Improved: Click tr 3.1.5
- — Version 3.1.4 Updated: WordPress listing. Improved: URLs pointing to WordPress.org. 3.1.4
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (3.1.15). Sites still on an older version should update.
- Patched Medium · 5.3 FireBox <= 3.1.13 - Authenticated (Author+) SQL Injection via FireBox Form Display Condition ↗2026-10-09 CVE-2026-104724 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.1.13 Patched in 3.1.14
- Patched Medium · 5.3 FireBox Popups <= 3.1.7 - Unauthenticated Sensitive Information Exposure in 'form_id' Parameter ↗2026-06-17 CVE-2026-12120 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.1.7 Patched in 3.1.8
- Patched Medium · 6.4 FireBox <= 3.1.0-free - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-11-27 CVE-2025-67545 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.0-free Patched in 3.1.1-free
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Contact Form 7 and 17 more.
- ✓ Headings and lists 14 headings and 27 lists.
- ✓ Enough to quote 15,070 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-08 7K+ → 6K+ down after 146 days in tier
- 2026-05-15 8K+ → 7K+ down after 1 days in tier
- 2026-05-14 7K+ → 8K+ up after 1 days in tier
- 2026-05-13 8K+ → 7K+ down after 2 days in tier
- 2026-05-11 7K+ → 8K+ up after 1 days in tier
- 2026-05-10 8K+ → 7K+ down after 293 days in tier
- 2025-07-21 9K+ → 8K+ down after 30 days in tier
- 2025-06-21 8K+ → 9K+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 3 shared tags A -
Email Subscription Popup — Newsletter & GDPR Consent 1K+ installs · 3.9★ · 3 shared tags B -
Easy GDPR Consent Forms – MailChimp 400+ installs · 3.6★ · 3 shared tags -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A -
Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/firebox" width="480" height="300" style="border:0" loading="lazy" title="FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment — Plugin Pulse"></iframe> FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment: 6K+ active installs, 4.8★ (76 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/firebox
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