FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 69% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ Dzoni Wajsmiler

   2mo ago

   I ran into an issue with the plugin and reached out to support — they were incredibly friendly and helpful, and we solved it quickly. Beyond the great support, the plugin itself works flawlessly and does exactly what it promises. Definitely worth every penny. Highly recommended!

   Read on wp.org ↗
2. ★★★★★ shadesofsimon

   5mo ago

   An excellent Product and at a reasonable price! Good range of customisation for pop-ups and absolutely superb customer support! Thoroughly recommend.

   Read on wp.org ↗
3. ★★★★★ eitanavigail

   5mo ago

   I’m happy with it!

   Read on wp.org ↗
4. ★★★★★ sakiflo

   6mo ago

   I was looking for a plugin that allows unlimited pop-up displays, and Firebox has been a great find. It’s easy to set up, offers solid templates, and includes useful analytics. On top of that, when I needed a specific feature and ran into display issues caused by WP Rocket, the support team, especially Stergos, went above and beyond to help and resolve everything quickly.

   Read on wp.org ↗
5. ★★★★★ cindyulitzsch

   6mo ago

   I’m quite new to FireBox and I find it a lot easier to use than my previous solution for newsletter opt-ins. Whenever I have a question, the support is replying super quick. I’m very happy about my decision to use FireBox.

   Read on wp.org ↗
6. ★★★★★ perkinsvision

   6mo ago

   Quick support response from developer and very helpful!

   Read on wp.org ↗
7. ★★★★★ alexy4n

   11mo ago

   A really good plugin, help me finish my work a lot! awesome

   Read on wp.org ↗
8. ★★★★★ WP Ninjas

   12mo ago

   Imho Firebox is the best plugin to create Opt-Ins for newsletters and Popups for different use cases. I tried a lot of other plugins and tools like ConvertPro, Optin-Monster, Convertbox and more, but none was as performant as Firebox. I had some questions while creating my first campaigns and the support was very helpful, extremely fast and went the extra mile to ensure, that I got everything I need. So all in all, a big recommendation!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 3.1.9 Added: a new campaigns list with ability to sort, filter, and manage your campaigns in bulk. Improved security of visitor cookie handling on campaigns using a daily, weekly, or monthly display frequency. Improved securit 3.1.9
2. — Version 3.1.8 Security: Fixed unauthenticated access to the form submissions CSV export endpoint. Fixed: Google Analytics tracking no longer triggers extra page views when tracking popup events. Fixed: PHP deprecation notice for fputc 3.1.8
3. — Version 3.1.7 Improved WordPress 7.0 compatibility. Improved styling in responsive controls. Fixed an issue where changing block settings in the campaign editor could switch back to the FireBox panel. 3.1.7
4. — Version 3.1.6 WordPress 7.0 compatibility. Added: ActiveCampaign integration. Added: Klaviyo integration. Added: Salesforce Web-to-Lead integration. Added: GetResponse integration. Added: Support for the native Desktop / Tablet / Mobi 3.1.6
5. — Version 3.1.5 Added: MailerLite integration. Added: New Integrations settings tab to connect services once and reuse API keys across forms. Added: Redirection to dashboard after activation and mini onboarding guide. Improved: Click tr 3.1.5
6. — Version 3.1.4 Updated: WordPress listing. Improved: URLs pointing to WordPress.org. 3.1.4

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 FireBox Popups <= 3.1.7 - Unauthenticated Sensitive Information Exposure in 'form_id' Parameter ↗
   2026-06-17 CVE-2026-12120 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.1.7 Patched in 3.1.8
2. Medium · 6.4 FireBox <= 3.1.0-free - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
   2025-11-27 CVE-2025-67545 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.1.0-free Patched in 3.1.1-free

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 3 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-05-15 8K+ → 7K+ down after 1 days in tier
2. 2026-05-14 7K+ → 8K+ up after 1 days in tier
3. 2026-05-13 8K+ → 7K+ down after 2 days in tier
4. 2026-05-11 7K+ → 8K+ up after 1 days in tier
5. 2026-05-10 8K+ → 7K+ down after 293 days in tier
6. 2025-07-21 9K+ → 8K+ down after 30 days in tier
7. 2025-06-21 8K+ → 9K+ up after 6 days in tier
8. 2025-06-15 9K+ → 8K+ down after 12 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 3 shared tags A
• Email Subscription Popup — Newsletter & GDPR Consent 1K+ installs · 3.9★ · 3 shared tags B
• Easy GDPR Consent Forms – MailChimp 500+ installs · 3.6★ · 3 shared tags D
• MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A
• Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A
• Hustle – Email Marketing, Lead Generation, Optins, Popups 90K+ installs · 4.4★ · 2 shared tags A

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Drop a live Pulse card for FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment into a readme, a review or a deck. It updates itself.

FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment: 7K+ active installs, 4.9★ (75 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/firebox