Easy Schema – Structured Data & Rich Snippets
by Luke · SEO
🚀 Easy Schema allows you to add Schema, structured data and rich snippets to your WordPress website, giving the search engines all the information the …
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Health
D 54/100
Stale · Likely abandoned · Few reviews · Open vulnerability
Active installs
200+
≈280 estimated
Momentum
+6%
low volume, under 1,000 downloads a month
Biggest opportunity: “google snippets”, “rich snippets” and “schema” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
54 health vs 65 average across 2,231 SEO plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 200 of 8.4K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,196 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
36/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
- Falling behind WordPress. Tested up to WordPress 6.4.14.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 970 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.4.14; the current branch is 7.1
5.0★ over 8 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 970 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.8
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
+1.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| google snippets your tag | Not in the top 24 | ||
| rich snippets your tag | Not in the top 24 | ||
| schema your tag | Not in the top 24 | ||
| schema markup your tag | Not in the top 24 | ||
| structured data your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 0 listed. 7 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “google snippets”, “rich snippets” and “schema” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 796 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.7y ago
latest release · v2.3.0 · 8 Mar 2024
21
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 92% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 19 months to cross, so the real count is still just under 300.
Install history since 23 Jan 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ bluebird943.9y ago
Installed on my blog and it all works, Thanks.
Read on wp.org ↗ - ★★★★★ gwenm3.9y ago
4 stars, the fifth will be when there is an update 😉 This topic was modified 3 years, 7 months ago by gwenm. Reason: For update
Read on wp.org ↗ - ★★★★★ Murat Karagöz4.0y ago
İt is a nice plugin. It works with Woocommerce 7.1.0. Thank you
Read on wp.org ↗ - ★★★★★ luismosko5.0y ago
Estou tendo problemas quando testo no Google Erro de análise: ‘,’ or “}” em falta.
Read on wp.org ↗ - ★★★★★ janick745.3y ago
I use this plugin on all of my projects. I only learnt about schema a couple of months ago and the value it can add to sites that I am developing. I was really struggling to find a free plugin that allowed me to add the local business schema but this ones really easy to setup. Great job guys! This topic was modified 5 years ago by janick74.
Read on wp.org ↗ - ★★★★★ mattwpdev5.3y ago
This is by far the best Schema plugin that i could find, within about 15 minutes i had set up all available local business schema which passed the Google test!
Read on wp.org ↗ - ★★★★★ Simon Barlcay5.7y ago
worked perfect for adding local business schema
Read on wp.org ↗ - ★★★★★ jmack3785.7y ago
Glad I was able to find this plugin, I needed to add Schema to my website for a local business. really quick to set up and passed the Google test. thanks.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (2.3.0). 0 of 1 disclosed are patched.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 2.0 - 2.2.2 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "🚀 Easy Schema allows you to add Schema, structured data and rich snippets to your WordPress website, givin..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for One audience phrase ("essential for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 16 headings and 11 lists.
- ✓ Enough to quote 10,619 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "google snippets" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-22 300+ → 200+ down after 575 days in tier
- 2025-01-24 400+ → 300+ down after 408 days in tier
- 2023-12-13 300+ → 400+ up after 328 days in tier
- 2023-01-19 200+ → 300+ up after 80 days in tier
- 2022-10-31 100+ → 200+ up after 27 days in tier
- 2022-10-04 60+ → 100+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Websitescanner Custom Schema 500+ installs · 4.0★ · 4 shared tags D -
Schema & Structured Data for WP & AMP 100K+ installs · 4.5★ · 3 shared tags A -
Schema 30K+ installs · 4.3★ · 3 shared tags C -
Schema – All In One Schema Rich Snippets 30K+ installs · 4.0★ · 3 shared tags A -
SchemaEngine AI – AI Schema Markup, Reviews & Rich Snippets for SEO 10K+ installs · 4.5★ · 3 shared tags A -
Schema App Structured Data 8K+ installs · 4.0★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Easy Schema – Structured Data & Rich Snippets into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-schema-structured-data-rich-snippets" width="480" height="300" style="border:0" loading="lazy" title="Easy Schema – Structured Data & Rich Snippets — Plugin Pulse"></iframe> Easy Schema – Structured Data & Rich Snippets: 200+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/easy-schema-structured-data-rich-snippets
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