Email Customizer for WPForms
by add-ons.org · Email & Marketing
Also makes 74 other plugins · 27.6K+ installs across the portfolio →
Allows you to customize notification emails WPForms with a drag-and-drop editor, add logos, branding colors, and CSS support for a polished design.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
80+
≈81 estimated
Momentum
+31%
downloads vs prior 30d
Biggest opportunity: “email”, “email builder” and “email template” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →5.2%
of downloads still active
At least 80 of 1.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 66 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email your tag | Not in the top 24 | ||
| email builder your tag | Not in the top 24 | ||
| email template your tag | Not in the top 24 | ||
| wpforms your tag | Not in the top 24 | ||
| wpforms email your tag | Not checked yet | ||
0 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “email builder” and “email template” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2024 · 756 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 161 · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v1.0.2 · 19 May 2026
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band 19 days ago and a band this size takes about a year or more to cross, so the real count is still just over 80.
At the current install trend, crossing 90+ in roughly 684 days.
Install history since 4 Oct 2024
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Allows you to customize notification emails WPForms with a drag-and-drop editor, add logos, branding colors..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WPForms.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,096 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "email builder", "WPForms email" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-12 70+ → 80+ up after 27 days in tier
- 2026-09-15 80+ → 70+ down after 123 days in tier
- 2026-05-15 70+ → 80+ up after 1 days in tier
- 2026-05-14 80+ → 70+ down after 2 days in tier
- 2026-05-12 70+ → 80+ up after 6 days in tier
- 2026-05-06 80+ → 70+ down after 3 days in tier
- 2026-05-03 70+ → 80+ up after 66 days in tier
- 2026-02-26 80+ → 70+ down after 101 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
YeeMail — Email Template Builder & Customizer 700+ installs · 4.1★ · 3 shared tags A -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 2 shared tags A -
Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 2 shared tags B -
Tablesome Table – Contact Form DB – WPForms, CF7, Gravity, Forminator, Fluent 7K+ installs · 4.7★ · 2 shared tags B -
Elemailer Lite – Elementor email template & campaign builder 5K+ installs · 4.4★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Email Customizer for WPForms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-customizer-for-wpforms" width="480" height="300" style="border:0" loading="lazy" title="Email Customizer for WPForms — Plugin Pulse"></iframe> Email Customizer for WPForms: 80+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/email-customizer-for-wpforms
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