YeeMail — Email Template Builder & Customizer
by add-ons.org · Email & Marketing
Also makes 74 other plugins · 27.6K+ installs across the portfolio →
Make an impression with your customers and represent your brand well by customizing the design and content of your email
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
700+
≈720 estimated
Momentum
+4%
downloads vs prior 30d
Biggest opportunity: Swap “email”, “email builder” and “wp email” for “email template builder”, “impression” and “email designer”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “email template builder” sits at #11 untagged, close enough for a declared tag to move it up. “email builder” isn't earning its slot: you're not in the first 24 results for its own search. “impression” sits at #15 untagged, close enough for a declared tag to move it up. “wp email” isn't earning its slot: you're not in the first 24 results for its own search. “email designer” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 66 average across 2,121 Email & Marketing plugins
Install conversion
How it's measured →7.8%
of downloads still active
At least 700 of 9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,296 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 71 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email template builder | #11 | #24 | down 2 |
| email template your tag | #12 | #22 | up 6 |
| impression | #15 | #23 | 0 |
| customizing | #17 | #21 | down 1 |
| template builder | #23 | #24 | up 1 |
| email design your tag | #24 | #24 | — |
| email customizer | #19 | #22 | up 5 |
| email designer | #21 | #21 | up 2 |
| mailster | #23 | #21 | up 1 |
| woocommerce email template customizer | #17 | #24 | up 4 |
| wordpress email customizer | #19 | #23 | up 3 |
| email your tag | Not in the top 24 | ||
| email builder your tag | Not in the top 24 | ||
| wp email your tag | Not in the top 24 | ||
66 searches this plugin appeared in over the last 90 days, 11 listed. 55 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email”, “email builder” and “wp email” for “email template builder”, “impression” and “email designer”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “email template builder” sits at #11 untagged, close enough for a declared tag to move it up. “email builder” isn't earning its slot: you're not in the first 24 results for its own search. “impression” sits at #15 untagged, close enough for a declared tag to move it up. “wp email” isn't earning its slot: you're not in the first 24 results for its own search. “email designer” sits at #21 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “email template”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 25 Jul 2024 · 829 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
2mo ago
latest release · v3.0.1 · 21 Aug 2026
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just over 700.
At the current install trend, crossing 800+ in roughly 126 days.
Install history since 24 Jul 2024
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.0.1). Sites still on an older version should update.
- Patched Medium · 6.4 Email Templates Customizer for WordPress – Drag And Drop Email Templates Builder – YeeMail <= 2.1.4 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-01-07 CVE-2025-22802 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.4 Patched in 2.1.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Make an impression with your customers and represent your brand well by customizing the design and content..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Divi, Contact Form 7, WPForms and 10 more.
- ! Headings and lists 0 headings and 6 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 6,299 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email builder" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-20 600+ → 700+ up after 2 days in tier
- 2026-08-18 700+ → 600+ down after 8 days in tier
- 2026-08-10 600+ → 700+ up after 2 days in tier
- 2026-08-08 700+ → 600+ down after 9 days in tier
- 2026-07-30 600+ → 700+ up after 65 days in tier
- 2026-05-26 700+ → 600+ down after 1 days in tier
- 2026-05-25 600+ → 700+ up after 130 days in tier
- 2026-01-15 500+ → 600+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 3 shared tags A -
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 2 shared tags B -
WP Change Default From Email 9K+ installs · 4.5★ · 2 shared tags C -
Elemailer Lite – Elementor email template & campaign builder 5K+ installs · 4.4★ · 2 shared tags C -
WP Email Template 2K+ installs · 3.3★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for YeeMail — Email Template Builder & Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/yeemail" width="480" height="300" style="border:0" loading="lazy" title="YeeMail — Email Template Builder & Customizer — Plugin Pulse"></iframe> YeeMail — Email Template Builder & Customizer: 700+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/yeemail
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