Email Essentials
by Acato · Email & Marketing
A plugin to make WordPress outgoing emails better and less likely to be marked as spam.
80 health vs 65 average across 746 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-01-30 · 168 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
76
now · peak 131
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “50+”. The real number sits in this band.
Modeled within the band wp.org reports; tightens as we track daily.
At the current install trend, crossing 60+ in roughly 37 days.
Install history · since 2026-01-30 · 166 observations
Details
Growth timeline
Install-band crossings we have observed, and how long each band took to outgrow
- 2026-07-11 60+ → 50+ down after 36 days in band
- 2026-06-05 50+ → 60+ up after 20 days in band
- 2026-05-16 40+ → 50+ up after 3 days in band
- 2026-05-13 60+ → 40+ down after 13 days in band
- 2026-04-30 50+ → 60+ up after 11 days in band
- 2026-04-19 40+ → 50+ up after 1 days in band
- 2026-04-18 50+ → 40+ down after 6 days in band
- 2026-04-12 40+ → 50+ up after 10 days in band
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
WP Mail Logging 300K+ installs · 4.7★ · 3 shared tags A -
Deliverability – pass DKIM, SPF, DMARC & more 800+ installs · 4.1★ · 3 shared tags B -
WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★ · 2 shared tags A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 2 shared tags A -
Post SMTP – Complete Email Deliverability and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ installs · 4.7★ · 2 shared tags A -
Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ installs · 3.0★ · 2 shared tags B
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<iframe src="https://plugins.wpmayor.com/embed/email-essentials" width="480" height="300" style="border:0" loading="lazy" title="Email Essentials — Plugin Pulse"></iframe> Email Essentials: 50+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/email-essentials