Drip for WordPress
by getdrip · Email & Marketing
Also makes 2 other plugins · 2.4K+ installs across the portfolio →
Do you sell online? If so you need our new Drip for WooCommerce Plugin instead of this one. It includes your entire product catalog, order history int …
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Health
D 51/100
Stale · Likely abandoned · Few reviews
Active installs
1K+
≈1.7K estimated
Momentum
+17%
downloads vs prior 30d
Biggest opportunity: “autoresponders”, “email campaign” and “email marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
51 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 1K of 54.6K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 970 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.4.14; the current branch is 6.8
5.0★ over 4 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 970 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| autoresponders your tag | Not in the top 24 | ||
| email campaign your tag | Not in the top 24 | ||
| email marketing your tag | Not in the top 24 | ||
| email newsletters your tag | Not in the top 24 | ||
| marketing automation your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “autoresponders”, “email campaign” and “email marketing” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 340 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.7y ago
latest release · v1.0.2 · 7 Mar 2024
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago; a band this size takes about a year or more to cross, which places it about 74% of the way through.
Install history since 26 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Ras6.6y ago
The plugin does it exactly what it says. As always, the Drip team make life on WP easy by developing seemingly sophisticated tools in way that makes life easy. We used this plugin to add Drip tags and back-end marketing automation for free reports we provide on pages and pop-ups, instead of using a complete (and heavier/slower) automation tool like WP Fusion users are tag once they land on the report page (not during user creation or email sign-up, reducing load times). (BTW, we use WP Fusion on all of our other sites for Drip integration). Easy plugin, works well straight out of the box.
Read on wp.org ↗ - ★★★★★ AWP Classifieds Team11.7y ago
Makes it so easy on WordPress to integrate Drip into the site. The Drip configuration took longer than this integration.
Read on wp.org ↗ - ★★★★★ TravisJamison11.8y ago
Best email marketing WordPress plugin available. Makes life easy, does what it says. Greatly improves conversion rates. Recommended.
Read on wp.org ↗ - ★★★★★ jessebarron12.7y ago
I am a customer and huge fan of[ link redacted, please do not post links in the reviews section ] Drip. While I could have easily added the tracking code to my sites manually, I opted for this plugin that allowed me to install in one click and then enter my customer number to configure. I had it installed, configured and running in under a minute. Now, all visitors to my site receive an offer to signup for my free 7 day marketing crash course… all managed by Drip. This plugin works flawlessly. If you’ve always wanted to do drip marketing with your WordPress site, this plugin combined with the Drip service is how to accomplish it.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Do you sell online? If so you need our new Drip for WooCommerce Plugin instead of this one. It includes you..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("for ecommerce", "use it").
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 5 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,264 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("autoresponders", "Email Marketing", "email newsletters" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-31 2K+ → 1K+ down after 2 days in tier
- 2026-07-29 1K+ → 2K+ up after 1 days in tier
- 2026-07-28 2K+ → 1K+ down after 599 days in tier
- 2024-12-06 3K+ → 2K+ down after 370 days in tier
- 2023-12-02 4K+ → 3K+ down after 2 days in tier
- 2023-11-30 3K+ → 4K+ up after 1 days in tier
- 2023-11-29 4K+ → 3K+ down after 401 days in tier
- 2022-10-24 5K+ → 4K+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Marketing by SendX 100+ installs · 4.0★ · 3 shared tags D -
Mailbul — installs · 4.0★ · 3 shared tags D -
ActiveCampaign – The autonomous marketing platform 40K+ installs · 4.3★ · 2 shared tags B -
Brevo for WooCommerce 30K+ installs · 3.5★ · 2 shared tags B -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 2 shared tags A -
Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Drip for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-marketing" width="480" height="300" style="border:0" loading="lazy" title="Drip for WordPress — Plugin Pulse"></iframe> Drip for WordPress: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/email-marketing
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