Email Reminders
by wpdevelop · Email & Marketing
Also makes 3 other plugins · 45.7K+ installs across the portfolio →
Sending friendly email reminders or follow-up emails based on custom rules.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 73/100
Few reviews
Active installs
100+
≈190 estimated
Momentum
+27%
downloads vs prior 30d
Biggest opportunity: Swap “emails” and “follow up” for “email reminder” and “reminder”. “emails” isn't earning its slot: you're not in the first 24 results for its own search. “email reminder” sits at #11 untagged, close enough for a declared tag to move it up. “follow up” isn't earning its slot: you're not in the first 24 results for its own search. “reminder” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
73 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 100 of 8.2K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 332 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
3.5★ over 2 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.5
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email reminders your tag | #5 | #24 | 0 |
| reminders your tag | #5 | #21 | down 2 |
| email reminder | #11 | #23 | 0 |
| reminder | #20 | #24 | 0 |
| emails your tag | Not in the top 24 | ||
| follow up your tag | Not in the top 24 | ||
| follow up emails your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 4 listed. 4 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “emails” and “follow up” for “email reminder” and “reminder”. “emails” isn't earning its slot: you're not in the first 24 results for its own search. “email reminder” sits at #11 untagged, close enough for a declared tag to move it up. “follow up” isn't earning its slot: you're not in the first 24 results for its own search. “reminder” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 368 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
11mo ago
latest release · v2.0.7 · 3 Dec 2025
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and the previous band took 17 months to cross, so the real count is still just under 200.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ nuuttihenriksson5.2y ago
This shows great potential and has some good features, but the booking calendar integration is still lacking and does not work. Also there are no instructions on what could be wrong.
Read on wp.org ↗ - ★★★★★ Sebastian5.5y ago
This is one of the best WordPress developers, they helped us to solve many issues related to the plugin “Email Reminders”. They answer to e-mails very quick, sometimes in 5 minutes. Thank you a lot!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.0.7). Sites still on an older version should update.
- Patched Medium · 4.4 Email Reminders <= 2.0.5 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2025-01-03 CVE-2024-56292 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.5 Patched in 2.0.6
- Patched Medium · 6.4 Email Reminders <= 2.0.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via id Parameter ↗2024-12-09 CVE-2024-11945 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.4 Patched in 2.0.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 15 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you have", "great for").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 4 lists.
- ✓ Enough to quote 2,405 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "follow up", "follow up emails" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-31 200+ → 100+ down after 521 days in tier
- 2025-03-28 100+ → 200+ up after 3 days in tier
- 2025-03-25 200+ → 100+ down after 1 days in tier
- 2025-03-24 100+ → 200+ up after 11 days in tier
- 2025-03-13 200+ → 100+ down after 1 days in tier
- 2025-03-12 100+ → 200+ up after 5 days in tier
- 2025-03-07 200+ → 100+ down after 1 days in tier
- 2025-03-06 100+ → 200+ up after 5 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
RootCue — Customer Follow-ups — installs · 3.6★ · 2 shared tags -
Preview E-mails for WooCommerce 20K+ installs · 4.8★ · 1 shared tag A -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 1 shared tag A -
ShopMagic – email automation for WordPress 10K+ installs · 4.5★ · 1 shared tag A -
WC Multiple Email Recipients 4K+ installs · 4.4★ · 1 shared tag A -
Additional Custom Emails & Recipients for WooCommerce 2K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Email Reminders into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-reminders" width="480" height="300" style="border:0" loading="lazy" title="Email Reminders — Plugin Pulse"></iframe> Email Reminders: 100+ active installs, 3.5★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/email-reminders
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