ShopMagic – email automation for WordPress
by wpdesk · eCommerce
Also makes 23 other plugins · 127.8K+ installs across the portfolio →
Flexible email automation and workflows triggered by customer and site events.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
10K+
≈19K estimated
Momentum
-22%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce abandoned cart”, “woocommerce email customizer” and “woocommerce mailchimp” for “email automation”, “order automation” and “email reminder”. “woocommerce abandoned cart” isn't earning its slot: it only gets you to #16. “email automation” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce email customizer” isn't earning its slot: it only gets you to #12. “order automation” sits at #8 untagged, close enough for a declared tag to move it up. “woocommerce mailchimp” isn't earning its slot: it only gets you to #11. “email reminder” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 71 average across 9,766 eCommerce plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 10K of 828.3K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,152 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 23 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 10 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 78 reviews, smoothed to 4.40★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-1.3
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-1.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| email automation | #4 | #6 | 0 |
| follow up emails your tag | #6 | #8 | down 1 |
| woocommerce automation | #3 | #6 | up 1 |
| customize woocommerce emails your tag | #9 | #9 | down 1 |
| woocommerce sms automation | #3 | #3 | 0 |
| automation | #10 | #10 | down 2 |
| woocommerce mailchimp your tag | #11 | #12 | 0 |
| woocommerce email customizer your tag | #12 | #11 | down 1 |
| order automation | #8 | #7 | down 6 |
| email workflows | #5 | #6 | 0 |
| site automation | #6 | #6 | down 2 |
| woocommerce abandoned cart your tag | #16 | #10 | up 2 |
| email reminders | #12 | #10 | down 1 |
| workflows | #20 | #20 | up 4 |
| email reminder | #13 | #11 | down 3 |
| wordpress automation | #9 | #11 | down 1 |
| woocommerce emails | #15 | #13 | up 2 |
| transactional sms | #15 | #8 | 0 |
| woocommerce cross sell | #16 | #13 | up 3 |
| cross sells | #16 | #13 | up 6 |
154 searches this plugin appeared in over the last 90 days, 20 listed. 111 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “woocommerce abandoned cart”, “woocommerce email customizer” and “woocommerce mailchimp” for “email automation”, “order automation” and “email reminder”. “woocommerce abandoned cart” isn't earning its slot: it only gets you to #16. “email automation” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce email customizer” isn't earning its slot: it only gets you to #12. “order automation” sits at #8 untagged, close enough for a declared tag to move it up. “woocommerce mailchimp” isn't earning its slot: it only gets you to #11. “email reminder” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “woocommerce abandoned cart”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “woocommerce email customizer”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “woocommerce mailchimp”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 29.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
23
releases in the last 12 months
10d ago
latest release · v4.9.3 · 22 Oct 2026
206
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 4.3 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 23 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ bbwp8885mo ago
★☆☆☆☆ I purchased ShopMagic to automate emails, but the plugin repeatedly stopped sending emails without warning. This created ongoing problems for my business and made the plugin unreliable for an important function. This topic was modified 1 month, 2 weeks ago by bbwp888.
Read on wp.org ↗ - ★★★★★ TitusAKK1.1y ago
Really good and well thought out plugin that works and is easy to use. I bought the lifetime option and it has already saved me much more than it’s own worth in my time. No full booking solution was flexible or customisable enough for my business’s customer pathway and i was getting tired entering bookings manually into a Google sheet. I needed a custom solution and although i can code, did not have the time or trust in my own coding skills to do it. Now it’s all handled with Shopmagic. I use the Google sheets (free) add-on plus the advanced filters & Delayed Actions with the core plug in. This topic was modified 9 months, 2 weeks ago by TitusAKK.
Read on wp.org ↗ - ★★★★★ subdivide19071.6y ago
Its great to increase sales on recurring customers! Support is also great.
Read on wp.org ↗ - ★★★★★ xemita1.7y ago
In your PRO version you advertise: Unlimited Updates & Support for 1 Site (For Personal) Unlimited Updates & Support for 25 Sites (For Professional) Instead of: Unlimited Updates & Support for 1 Site for 1 year (For Personal) Unlimited Updates & Support for 25 Sites for 1 year (For Professional) Including a notice above: Billed yearly, cancel anytime. Or even better, why don’t you remove the Unlimited, the only purpose it’s there is to try to fool the customers. Updates & Support for 1 Site for 1 year (For Personal) Updates & Support for 25 Sites for 1 year (For Professional) If you’re trying to gain users and have transparency, don’t you think the first should be to show things clearly?Also, Unlimited (no limits) is the same as Lifetime!! Remove the Unlimited, Anyway, I’ll stay [with my current solution] This topic was modified 1 year, 4 months ago by Steven Stern (sterndata). This topic was modified 1 year, 4 months ago by Steven Stern (sterndata). Reason: removed alt product name
Read on wp.org ↗ - ★★★★★ bianca12421.7y ago
This plugin is intuitive, has really nice functions and is easy to set up. The technical support guys respond quickly and provide all the support you need. I strongly recommend.
Read on wp.org ↗ - ★★★★★ gwd741.8y ago
Misleading product description, allows you to set up pre configured ‘Recipes’ that don’t work in the free version which wastes you a lot of time. Please, please be more clear and stop trying to trick people.
Read on wp.org ↗ - ★★★★★ jrotem2.3y ago
I’m still learning ShopMagic, and so far I’m only using one automation. However, I had an issue with the WooCommerce template not displaying its header image when the ShopMagic followup email was sent. I finally got it figured out, but in the meantime, ShopMagic’s support was above and beyond. Thanks, Piotr!
Read on wp.org ↗ - ★★★★★ malaga162.3y ago
The description was misleading. Big disappointment. You have to buy the pro version just for the essence (custom order statuses email), even though this was not marked as a pro function in the description.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-19 Version 4.8.9 Added support for WooCommerce 11.1 4.8.9
- 2026-08-17 Version 4.8.8 Added support for WordPress 7.1 = 4.8.7 – 2026-08-06 * Fixed hardcoded database table prefix in migration files. = 4.8.6 – 2026-07-22 * TinyMCE editor not loading in the email action when using WordPress 7.0. * Support f 4.8.8
- 2026-07-07 Version 4.8.5 Added support for WooCommerce 10.9 4.8.5
- 2026-06-15 Version 4.8.4 Added support for WooCommerce 10.8 MailChimp integration fault causing actions to be hidden in administration panel. 4.8.4
- 2026-04-29 Version 4.8.3 Added support for WordPress 7.0 Fixed WooCommerce placeholders in email footer displayed in raw format. 4.8.3
- 2026-04-07 Version 4.8.2 Added support for WooCommerce 10.7 4.8.2
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (4.9.3). Sites still on an older version should update.
- Patched Medium · 5.3 ShopMagic – email automation for WordPress <= 4.9.1 - Unauthenticated Information Exposure ↗2026-10-22 CVE-2026-114195 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.9.1 Patched in 4.9.2
- Patched High · 8.1 ShopMagic <= 4.9.0 - Unauthenticated Local File Inclusion via 'billing.first_name' Parameter ↗2026-10-13 CVE-2026-103367 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 4.9.0 Patched in 4.9.1
- Patched High · 7.5 Free Follow-Up Emails & Marketing Automation for WooCommerce – ShopMagic <= 4.5.6 - Unauthenticated Information Exposure ↗2025-10-15 CVE-2025-59578 Insertion of Sensitive Information Into Sent Data Affects <= 4.5.6 Patched in 4.5.7
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 13 languages, 7 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("suitable for", "for developers", "for woocommerce stores").
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, Gravity Forms, Mailchimp and 5 more.
- ✓ Headings and lists 12 headings and 8 lists.
- ✓ Enough to quote 8,219 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("customize woocommerce emails", "follow up emails", "woocommerce abandoned cart", "woocommerce mailchimp" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-07-22 9K+ → 10K+ up after 134 days in tier
- 2022-03-10 7K+ → 9K+ up after 231 days in tier
- 2021-07-22 6K+ → 7K+ up after 97 days in tier
- 2021-04-16 5K+ → 6K+ up after 36 days in tier
- 2021-03-11 4K+ → 5K+ up after 92 days in tier
- 2020-12-09 3K+ → 4K+ up after 82 days in tier
- 2020-09-18 2K+ → 3K+ up after 29 days in tier
- 2020-08-20 1K+ → 2K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CartBay – Abandoned Cart Recovery for WooCommerce 10+ installs · 3.6★ · 2 shared tags -
EmailKit – Email Customizer for WooCommerce & WP 70K+ installs · 4.4★ · 1 shared tag A -
YayMail – WooCommerce Email Customizer 50K+ installs · 4.8★ · 1 shared tag A -
FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 1 shared tag A -
Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 1 shared tag A -
Recarto – Abandoned Cart Recovery for WooCommerce 3K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for ShopMagic – email automation for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/shopmagic-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="ShopMagic – email automation for WordPress — Plugin Pulse"></iframe> ShopMagic – email automation for WordPress: 10K+ active installs, 4.6★ (78 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/shopmagic-for-woocommerce
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