ShopMagic – email automation for WordPress

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 66% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ bbwp888

   3mo ago

   ★☆☆☆☆ I purchased ShopMagic to automate emails, but the plugin repeatedly stopped sending emails without warning. This created ongoing problems for my business and made the plugin unreliable for an important function. This topic was modified 1 month, 2 weeks ago by bbwp888.

   Read on wp.org ↗
2. ★★★★★ TitusAKK

   11mo ago

   Really good and well thought out plugin that works and is easy to use. I bought the lifetime option and it has already saved me much more than it’s own worth in my time. No full booking solution was flexible or customisable enough for my business’s customer pathway and i was getting tired entering bookings manually into a Google sheet. I needed a custom solution and although i can code, did not have the time or trust in my own coding skills to do it. Now it’s all handled with Shopmagic. I use the Google sheets (free) add-on plus the advanced filters & Delayed Actions with the core plug in. This topic was modified 9 months, 2 weeks ago by TitusAKK.

   Read on wp.org ↗
3. ★★★★★ subdivide1907

   1.4y ago

   Its great to increase sales on recurring customers! Support is also great.

   Read on wp.org ↗
4. ★★★★★ xemita

   1.5y ago

   In your PRO version you advertise: Unlimited Updates & Support for 1 Site (For Personal) Unlimited Updates & Support for 25 Sites (For Professional) Instead of: Unlimited Updates & Support for 1 Site for 1 year (For Personal) Unlimited Updates & Support for 25 Sites for 1 year (For Professional) Including a notice above: Billed yearly, cancel anytime. Or even better, why don’t you remove the Unlimited, the only purpose it’s there is to try to fool the customers. Updates & Support for 1 Site for 1 year (For Personal) Updates & Support for 25 Sites for 1 year (For Professional) If you’re trying to gain users and have transparency, don’t you think the first should be to show things clearly?Also, Unlimited (no limits) is the same as Lifetime!! Remove the Unlimited, Anyway, I’ll stay [with my current solution] This topic was modified 1 year, 4 months ago by Steven Stern (sterndata). This topic was modified 1 year, 4 months ago by Steven Stern (sterndata). Reason: removed alt product name

   Read on wp.org ↗
5. ★★★★★ bianca1242

   1.5y ago

   This plugin is intuitive, has really nice functions and is easy to set up. The technical support guys respond quickly and provide all the support you need. I strongly recommend.

   Read on wp.org ↗
6. ★★★★★ gwd74

   1.6y ago

   Misleading product description, allows you to set up pre configured ‘Recipes’ that don’t work in the free version which wastes you a lot of time. Please, please be more clear and stop trying to trick people.

   Read on wp.org ↗
7. ★★★★★ jrotem

   2.1y ago

   I’m still learning ShopMagic, and so far I’m only using one automation. However, I had an issue with the WooCommerce template not displaying its header image when the ShopMagic followup email was sent. I finally got it figured out, but in the meantime, ShopMagic’s support was above and beyond. Thanks, Piotr!

   Read on wp.org ↗
8. ★★★★★ malaga16

   2.1y ago

   The description was misleading. Big disappointment. You have to buy the pro version just for the essence (custom order statuses email), even though this was not marked as a pro function in the description.

   Read on wp.org ↗

Recent releases and news for this plugin

1. 2026-08-19 Version 4.8.9 Added support for WooCommerce 11.1 4.8.9
2. 2026-08-17 Version 4.8.8 Added support for WordPress 7.1 = 4.8.7 – 2026-08-06 * Fixed hardcoded database table prefix in migration files. = 4.8.6 – 2026-07-22 * TinyMCE editor not loading in the email action when using WordPress 7.0. * Support f 4.8.8
3. 2026-07-07 Version 4.8.5 Added support for WooCommerce 10.9 4.8.5
4. 2026-06-15 Version 4.8.4 Added support for WooCommerce 10.8 MailChimp integration fault causing actions to be hidden in administration panel. 4.8.4
5. 2026-04-29 Version 4.8.3 Added support for WordPress 7.0 Fixed WooCommerce placeholders in email footer displayed in raw format. 4.8.3
6. 2026-04-07 Version 4.8.2 Added support for WooCommerce 10.7 4.8.2

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 5.3 ShopMagic <= 4.7.2 - Missing Authorization ↗
   2026-01-07 CVE-2025-69093 Missing Authorization Affects <= 4.7.2 Patched in 4.7.3
2. High · 7.5 Free Follow-Up Emails & Marketing Automation for WooCommerce – ShopMagic <= 4.5.6 - Unauthenticated Information Exposure ↗
   2025-10-15 CVE-2025-59578 Insertion of Sensitive Information Into Sent Data Affects <= 4.5.6 Patched in 4.5.7

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 13 languages, 7 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• EmailKit – Email Customizer for WooCommerce & WP 80K+ installs · 4.3★ · 1 shared tag A
• YayMail – WooCommerce Email Customizer 50K+ installs · 4.8★ · 1 shared tag A
• FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce 20K+ installs · 4.9★ · 1 shared tag A
• Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ installs · 4.2★ · 1 shared tag A
• Recarto – Abandoned Cart Recovery for WooCommerce 3K+ installs · 4.3★ · 1 shared tag A
• Cart Lift – Abandoned Cart Recovery for WooCommerce and EDD 1K+ installs · 4.3★ · 1 shared tag A

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ShopMagic – email automation for WordPress: 10K+ active installs, 4.6★ (77 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/shopmagic-for-woocommerce