Additional Custom Emails & Recipients for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 57% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ pongkul

   7mo ago

   The plugin works exactly as expected and solves a very specific WooCommerce email workflow perfectly.What really stands out is the WPFactory support team — responsive, friendly, and genuinely helpful.Highly recommended for anyone needing advanced email customization for WooCommerce.

   Read on wp.org ↗
2. ★★★★★ dave.ooo

   1.9y ago

   Support made a new version of the plugin within a few days for a bug we experienced.The plugin itself is very powerful for custom mails and (marketing) automation within Woocommerce.

   Read on wp.org ↗
3. ★★★★★ jacquijax

   2.2y ago

   I have searched high and low for a way to send just one additional email from WooCommerce! I installed it and it worked! First time! I am so very grateful. Thank you so much!

   Read on wp.org ↗
4. ★★★★★ RebeccaBlackman

   2.3y ago

   Tom promptly added a feature I requested (product links when using the order details shortcode) so my customers can now just click the link to review their purchases. Really lovely to get such personal service from the developer and on the free version too! Thanks Tom! 🙂

   Read on wp.org ↗
5. ★★★★★ mkgdirect

   2.3y ago

   I just want to point out how helpful and supportive Tom has been throughout our entire development process. He has answered every question quickly and efficiently to the point where I’ve had absolutely no follow up questions (which I usually deal with when it comes to plugin support). If you are uncertain whether to use this plugin or not, simply due to the fact of previous experience with plugin support teams, I can assure you that Tom and the rest of his team will be an absolute asset to you if you choose to go with their plugin. Thank you again Tom, I appreciate you!

   Read on wp.org ↗
6. ★★★★★ project5sa

   2.3y ago

   The plugin is exactly what I needed and with a little help from support I got the shortcodes I needed. Great services!!

   Read on wp.org ↗
7. ★★★★★ michaelwelz

   2.4y ago

   We started using this plugin and everything worked like promised. Even when we had to contact the support in order to add a new functionality they delivered fast and friendly.

   Read on wp.org ↗
8. ★★★★★ petis

   2.5y ago

   We used the plugin for emails to the dispatch center. We needed help with a minor edits, support responded with a turnaround and within a couple days we had everything set up. Later we will use the pro version for another emails, like requesting a reference from a custumer. Excellent work!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 3.7.3 Dev – Security – Shortcodes – Output escaped. Dev – Security – Send order email – User capability checks added. Dev – Prefixes updated (from alg to wpfactory ). Dev – All CSS and JS moved to external files. Dev – woocomm 3.7.3
2. — Version 3.7.2 Dev – Move custom email subclasses code to the Pro version. WC tested up to: 10.8. 3.7.2
3. — Version 3.7.1 Tested up to: 7.0. WC tested up to: 10.7. 3.7.1
4. — Version 3.7.0 Dev – Improved release mechanism. 3.7.0
5. — Version 3.6.9 Fix – Fixed the Email Preview that was incorrectly showing always the last custom email. WC tested up to: 10.6. 3.6.9
6. — Version 3.6.8 Dev – General – “Delete plugin data” tool added. Dev – Developers – alg_wc_custom_emails_settings_saved action added. Dev – Coding standards improved. 3.6.8

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.4 Additional Custom Emails &amp; Recipients for WooCommerce <= 3.5.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
   2025-05-19 CVE-2025-48251 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.5.1 Patched in 3.5.2

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Translated into 3 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-08-23 1K+ → 2K+ up after 1 days in tier
2. 2024-08-22 2K+ → 1K+ down after 1 days in tier
3. 2024-08-21 1K+ → 2K+ up after 446 days in tier
4. 2023-06-02 900+ → 1K+ up after 20 days in tier
5. 2023-05-13 800+ → 900+ up after 24 days in tier
6. 2023-04-19 700+ → 800+ up after 26 days in tier
7. 2023-03-24 600+ → 700+ up after 1 days in tier
8. 2023-03-23 700+ → 600+ down after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Klaviyo 100K+ installs · 3.2★ · 2 shared tags B
• Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A
• Preview E-mails for WooCommerce 30K+ installs · 4.8★ · 2 shared tags B
• Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 2 shared tags A
• WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★ · 1 shared tag A
• MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 1 shared tag A

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Additional Custom Emails & Recipients for WooCommerce: 2K+ active installs, 5.0★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/custom-emails-for-woocommerce