Additional Custom Emails & Recipients for WooCommerce
by WPFactory · Email & Marketing
Also makes 43 other plugins · 123.3K+ installs across the portfolio →
Take full control over the emails you send and customize your WooCommerce emails with our plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
2K+
≈2.8K estimated
Momentum
-4%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “email” for “additional”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “additional” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 66 average across 2,134 Email & Marketing plugins
Install conversion
How it's measured →2.5%
of downloads still active
At least 2K of 79.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,297 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 77 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
5.0★ over 18 reviews, weighted for review count to 4.3★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom emails your tag | #3 | #6 | up 1 |
| email recipients | #3 | #6 | 0 |
| custom email your tag | #10 | #20 | up 1 |
| emails your tag | #11 | #17 | down 2 |
| additional | #12 | #15 | down 1 |
| replace email recipients | #5 | #7 | 0 |
| woocommerce emails | #14 | #18 | up 3 |
| wc emails | #14 | #17 | 0 |
| customize woocommerce emails | #16 | #21 | up 1 |
| send emails | #18 | #22 | 0 |
| woocommerce additional cost | #18 | #22 | 0 |
| email verification for woocommerce | #20 | #21 | up 1 |
| email your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
72 searches this plugin appeared in over the last 90 days, 12 listed. 60 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email” for “additional”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “additional” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “emails”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
3mo ago
latest release · v3.7.4 · 18 Aug 2026
86
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 57% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 2.2 years ago; the previous band took 15 months to cross, which places it about 80% of the way through.
Install history since 7 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ pongkul10mo ago
The plugin works exactly as expected and solves a very specific WooCommerce email workflow perfectly.What really stands out is the WPFactory support team — responsive, friendly, and genuinely helpful.Highly recommended for anyone needing advanced email customization for WooCommerce.
Read on wp.org ↗ - ★★★★★ dave.ooo2.1y ago
Support made a new version of the plugin within a few days for a bug we experienced.The plugin itself is very powerful for custom mails and (marketing) automation within Woocommerce.
Read on wp.org ↗ - ★★★★★ jacquijax2.4y ago
I have searched high and low for a way to send just one additional email from WooCommerce! I installed it and it worked! First time! I am so very grateful. Thank you so much!
Read on wp.org ↗ - ★★★★★ RebeccaBlackman2.5y ago
Tom promptly added a feature I requested (product links when using the order details shortcode) so my customers can now just click the link to review their purchases. Really lovely to get such personal service from the developer and on the free version too! Thanks Tom! 🙂
Read on wp.org ↗ - ★★★★★ mkgdirect2.5y ago
I just want to point out how helpful and supportive Tom has been throughout our entire development process. He has answered every question quickly and efficiently to the point where I’ve had absolutely no follow up questions (which I usually deal with when it comes to plugin support). If you are uncertain whether to use this plugin or not, simply due to the fact of previous experience with plugin support teams, I can assure you that Tom and the rest of his team will be an absolute asset to you if you choose to go with their plugin. Thank you again Tom, I appreciate you!
Read on wp.org ↗ - ★★★★★ project5sa2.5y ago
The plugin is exactly what I needed and with a little help from support I got the shortcodes I needed. Great services!!
Read on wp.org ↗ - ★★★★★ michaelwelz2.5y ago
We started using this plugin and everything worked like promised. Even when we had to contact the support in order to add a new functionality they delivered fast and friendly.
Read on wp.org ↗ - ★★★★★ petis2.7y ago
We used the plugin for emails to the dispatch center. We needed help with a minor edits, support responded with a turnaround and within a couple days we had everything set up. Later we will use the pro version for another emails, like requesting a reference from a custumer. Excellent work!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.7.3 Dev – Security – Shortcodes – Output escaped. Dev – Security – Send order email – User capability checks added. Dev – Prefixes updated (from alg to wpfactory ). Dev – All CSS and JS moved to external files. Dev – woocomm 3.7.3
- — Version 3.7.2 Dev – Move custom email subclasses code to the Pro version. WC tested up to: 10.8. 3.7.2
- — Version 3.7.1 Tested up to: 7.0. WC tested up to: 10.7. 3.7.1
- — Version 3.7.0 Dev – Improved release mechanism. 3.7.0
- — Version 3.6.9 Fix – Fixed the Email Preview that was incorrectly showing always the last custom email. WC tested up to: 10.6. 3.6.9
- — Version 3.6.8 Dev – General – “Delete plugin data” tool added. Dev – Developers – alg_wc_custom_emails_settings_saved action added. Dev – Coding standards improved. 3.6.8
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.7.4). Sites still on an older version should update.
- Patched Medium · 6.4 Additional Custom Emails & Recipients for WooCommerce <= 3.5.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-05-19 CVE-2025-48251 Improper Neutralization of Input During Web Page Generation Affects <= 3.5.1 Patched in 3.5.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Take full control over the emails you send and customize your WooCommerce emails with our plugin."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("use this", "if you want", "use cases").
- ✓ Names what it works with Mentions WooCommerce, WPML, Polylang, TranslatePress.
- ✓ Headings and lists 22 headings and 3 lists.
- ✓ Enough to quote 9,171 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-08-23 1K+ → 2K+ up after 448 days in tier
- 2023-06-02 900+ → 1K+ up after 20 days in tier
- 2023-05-13 800+ → 900+ up after 24 days in tier
- 2023-04-19 700+ → 800+ up after 26 days in tier
- 2023-03-24 600+ → 700+ up after 24 days in tier
- 2023-02-28 500+ → 600+ up after 25 days in tier
- 2023-02-03 400+ → 500+ up after 22 days in tier
- 2023-01-12 300+ → 400+ up after 40 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Email Tracker 800+ installs · 4.2★ · 2 shared tags A - S Send Email From Admin 700+ installs · 4.3★ · 2 shared tags D
- E Export emails 400+ installs · 4.0★ · 2 shared tags D
-
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 1 shared tag A -
WP Mail Logging 300K+ installs · 4.7★ · 1 shared tag A -
Mailchimp for WooCommerce 200K+ installs · 4.0★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Additional Custom Emails & Recipients for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-emails-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Additional Custom Emails & Recipients for WooCommerce — Plugin Pulse"></iframe> Additional Custom Emails & Recipients for WooCommerce: 2K+ active installs, 5.0★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/custom-emails-for-woocommerce
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