Fathom Analytics Conversions
by fathomconversions · Analytics
Easily add conversions in WordPress plugins to Fathom Analytics
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
Few reviews
Active installs
400+
≈490 estimated
Momentum
+31%
downloads vs prior 30d
Biggest opportunity: Add “conversions api”, “conversion” and “conversion api” to your wp.org tags. You rank #6, #22 and #24 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
82 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →4.1%
of downloads still active
At least 400 of 9.7K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 149 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| fathom your tag | #1 | #3 | 0 |
| conversions your tag | #2 | #9 | 0 |
| conversions api | #6 | #19 | 0 |
| universal analytics | #17 | #23 | down 1 |
| conversion | #22 | #24 | 0 |
| conversion api | #24 | #24 | — |
| analytics your tag | Not in the top 24 | ||
| events your tag | Not in the top 24 | ||
19 searches this plugin appeared in over the last 90 days, 6 listed. 13 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “conversions api”, “conversion” and “conversion api” to your wp.org tags. You rank #6, #22 and #24 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.2 · 4 Jun 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 2.5 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ mattyf3.8y ago
Nice lightweight plugin that does exactly what it says on the tin… set-up inside of a couple of minutes and it’s working perfectly with both woocommerce and wp forms integrations. Events logged in fathom with absolutely no fuss. Well done to the dev for his hard work on this.
Read on wp.org ↗ - ★★★★★ matchlessweb3.9y ago
If you’re a Fathom Analytics user, adding the Fathom Analytics Conversions plugin to your stack is a no-brainer. Manually configuring event tracking in Google Analytics is a pain. But it’s a whole ‘nother story for this plugin. It’s incredibly straightforward to set up. From simple page visit conversions to form submission-based conversions (I use the Fluent Forms integration), event tracking in Fathom Analytics Conversions just works. It now even works with Fathom’s custom domain configuration, as detailed in their documentation (Google it). ^This is something I’ve personally communicated with Duncan, the developer, about. He’s a pleasure to communicate with. And he and his team were quick to support this feature when I mentioned I wanted to see support for custom Fathom domains added to the plugin. Do yourself a favor and take your Fathom Analytics utilization to the next level by implementing some super easy to configure event tracking for your websites. It’s a huge value add for clients to see the effectiveness of their content marketing and SEO campaigns. Thanks Duncan and team for creating and continuing to improve on this great, free plugin!
Read on wp.org ↗ - ★★★★★ gravnetic4.2y ago
If you would like to have goals tracking with Fathom this is going to be a lifesaver! A very valuable and helpful plugin which uses the native Fathom API. Great work!!!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add conversions in WordPress plugins to Fathom Analytics"
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("for marketers", "use this", "for developers").
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, WPForms, Gravity Forms and 1 more.
- ✓ Headings and lists 16 headings and 5 lists.
- ✓ Enough to quote 5,517 characters of description.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-04-24 300+ → 400+ up after 1 days in tier
- 2024-04-23 400+ → 300+ down after 3 days in tier
- 2024-04-20 300+ → 400+ up after 1 days in tier
- 2024-04-19 400+ → 300+ down after 2 days in tier
- 2024-04-17 300+ → 400+ up after 9 days in tier
- 2024-04-08 400+ → 300+ down after 1 days in tier
- 2024-04-07 300+ → 400+ up after 1 days in tier
- 2024-04-06 400+ → 300+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics 5K+ installs · 4.4★ · 2 shared tags C -
Goal Tracker – Custom Event Tracking for GA4 2K+ installs · 4.3★ · 2 shared tags C -
ShinyStat Analytics 1K+ installs · 4.0★ · 2 shared tags B - W WP Scroll Depth 1K+ installs · 4.3★ · 2 shared tags D
-
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A -
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Fathom Analytics Conversions into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/fathom-analytics-conversions" width="480" height="300" style="border:0" loading="lazy" title="Fathom Analytics Conversions — Plugin Pulse"></iframe> Fathom Analytics Conversions: 400+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/fathom-analytics-conversions
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