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Customer Support Software, Live Chat, & Marketing Automation

by formilla-live-chat · Chat & Support

Try it live ↗ wp.org ↗

Customer Support Software for WooCommerce with live chat, real-time cart information, email, and in-app messaging using Formilla Edge marketing automa …

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⚠ Few reviews

Health

A 86/100

Few reviews

Active installs

30+

≈32 estimated

Momentum

-42%

low volume, under 1,000 downloads a month

Biggest opportunity: One page off on “live chat software”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.

See the detail → Get the free audit
How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 76/100
Support 70/100
Security 98/100

86 health vs 64 average across 1,180 Chat & Support plugins

30+

Active installs

≈32 estimated

9.1K

Total downloads

since 2016 · 0.3% still active

5.0/5

Rating

4.1 weighted for review count · 2 reviews

-42% low volume

237

Downloads · 30d

category median +1%

Install conversion

How it's measured →

0.3%

of downloads still active

At least 30 of 9.1K lifetime downloads are still running, below its category: the median Chat & Support plugin keeps 0.8%, across 630 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Chat & Support plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Ratings · 2 reviews

Read on wp.org ↗
5★
2 4★
0 3★
0 2★
0 1★
0

Details

Version
1.3
Last updated
3mo ago
Added
2016-10-24 · 10 yrs old
Requires WP
2.7
Tested up to
7.1.4
Requires PHP
—
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Most to gain: Rating quality

Update recency 100/100

Updated 78 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 52/100

5.0★ over 2 reviews, weighted for review count to 4.1★ and held back under 25 reviews

Listing tuning 100/100

5 of 5 tags set · short description in place

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive

-42% low volume vs prior 30d
112 Nov 2026

30-day downloads

Rolling 30-day volume · peak 353 · peaks are release surges

2373 Nov 2026

Directory rank

Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.

Health trend

Composite health score, snapshotted daily

863 Nov 2026

Update activity

Downloads in the last 30 days for every 1,000 active sites.

Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

6mo ago

latest release · v1.3 · 19 May 2026

4

tagged releases on record

Recent releases

1.3 · 19 May 20261.2 · 23 Aug 20241.1 · 12 Jul 20241.0 · 20 Mar 2023

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.3 100%

Estimated active installs

The public count shows “30+”. Our estimate pins where the real number sits.

tracked estimate
30–40 ≈32

Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just over 30.

Install history since 12 Jul 2019

303 Nov 2026

Security history

via Wordfence Intelligence

The 1 disclosed vulnerability is patched in the current version (1.3). Sites still on an older version should update.

  1. Patched Medium · 4.4 Formilla Chat and Marketing Automation <= 1.0 - Authenticated (Administrator+) Cross-Site Scripting via 'FormillaToolsID' ↗
    2023-04-21 Improper Neutralization of Input During Web Page Generation Affects <= 1.0 Patched in 1.1

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

This plugin’s searches fall outside the topics measured so far. See the topics measured so far.

Readme readiness

5 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ! Says what it does Short description names no action; say what the plugin does for the site.
  • ✓ Has a FAQ 8 questions in the FAQ.
  • ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Mailchimp, Zapier, ChatGPT and 1 more.
  • ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
  • ✓ Enough to quote 4,771 characters of description.
  • ✓ Tags match the text 4 of 5 tags appear in the text; "live chat software" does not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-31 20+ → 30+ up after 24 days in tier
  2. 2026-08-07 30+ → 20+ down after 122 days in tier
  3. 2026-04-07 40+ → 30+ down after 150 days in tier
  4. 2025-11-08 50+ → 40+ down after 232 days in tier
  5. 2025-03-21 60+ → 50+ down after 41 days in tier
  6. 2025-02-08 70+ → 60+ down after 40 days in tier
  7. 2024-12-30 60+ → 70+ up after 79 days in tier
  8. 2024-10-12 70+ → 60+ down after 164 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Customer Support Software, Live Chat, & Marketing Automation into a readme, a review or a deck. It updates itself.

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Preview card ↗

Customer Support Software, Live Chat, & Marketing Automation: 30+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/formilla-chat-and-marketing

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