WP Global Site Tag
by digitalapps · Privacy & Consent
Also makes 5 other plugins · 12.2K+ installs across the portfolio →
Install a Google tag and view useful Google Analytics 4 reports inside WordPress with a guided, read-only connection.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
7K+
≈7.6K estimated
Momentum
+3%
downloads vs prior 30d
Biggest opportunity: Swap “consent mode”, “google analytics” and “ga4” for “global”, “tag” and “gtm”. “consent mode” isn't earning its slot: you're not in the first 24 results for its own search. “global” sits at #4 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “tag” sits at #10 untagged, close enough for a declared tag to move it up. “ga4” isn't earning its slot: it only gets you to #24. “gtm” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 69 average across 913 Privacy & Consent plugins
Install conversion
How it's measured →7.2%
of downloads still active
At least 7K of 96.7K lifetime downloads are still running, above its category: the median Privacy & Consent plugin keeps 2.1%, across 502 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 57 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| global site tag | #1 | #10 | 0 |
| global | #4 | #18 | down 1 |
| tag | #10 | #23 | down 1 |
| global plugins | #5 | #18 | down 1 |
| google tag your tag | #19 | #24 | down 1 |
| read only | #17 | #22 | down 3 |
| google tag manager your tag | #22 | #24 | down 1 |
| site connection | #8 | #20 | 0 |
| ga4 your tag | #24 | #24 | down 1 |
| gtm | #15 | #16 | 0 |
| connection | #24 | #23 | down 2 |
| more tag | #16 | #24 | down 2 |
| page tag | #16 | #24 | 0 |
| wordpress tag | #18 | #24 | 0 |
| tag in page | #19 | #24 | up 2 |
| add tag to page | #20 | #24 | up 3 |
| custom tag | #20 | #24 | 0 |
| view site | #21 | #22 | 0 |
| tag manager | #23 | #24 | down 3 |
| site analytics | #24 | #24 | down 1 |
| consent mode your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
168 searches this plugin appeared in over the last 90 days, 20 listed. 148 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “consent mode”, “google analytics” and “ga4” for “global”, “tag” and “gtm”. “consent mode” isn't earning its slot: you're not in the first 24 results for its own search. “global” sits at #4 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “tag” sits at #10 untagged, close enough for a declared tag to move it up. “ga4” isn't earning its slot: it only gets you to #24. “gtm” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
2mo ago
latest release · v2.0.3 · 5 Sep 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 63% of the way through.
Install history since 5 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ John7.9y ago
This is my first plugin review and it fully deserves the 5 stars – why? It’s extremely simple to use, not bloated, does not spy on your data and it does exactly what it promises – you just add your UA code for Google Analytics and then in advanced configuration your Global site tag, on your “Thank you” page you manually add the “Event snippet” and there your go – you’re all set! Look no further – this is the plugin for Analytics and Conversions tracking your were looking for.
Read on wp.org ↗ - ★★★★★ marknel8.7y ago
Super easy to install and setup. A small suggestion would be to add the Settings hyperlink on the plugin in the WordPress plugins list, rather than trying to locate the new Plugin menu on the left sidebar in WordPress.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.1 Preserved legacy UA- tracking IDs during upgrades and added guidance for connected GA4 destinations. 1.1.1
- — Version 1.1.0 Added correct, separate rendering for Google tags and GTM containers. Added structured multiple destinations and Consent Mode v2 defaults. Restricted custom JavaScript editing to trusted users and blocked script-tag brea 1.1.0
- — Version 1.0.7 Removed warning messages. 1.0.7
- — Version 1.0.6 Added MIME type metadata. 1.0.6
- — Version 1.0.5 Updated the settings label. 1.0.5
- — Version 1.0.3 Added a settings link on the Plugins screen. Moved the settings page under Settings. 1.0.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ✓ Headings and lists 8 headings and 6 lists.
- ✓ Enough to quote 7,820 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-19 8K+ → 7K+ down after 330 days in tier
- 2025-07-24 9K+ → 8K+ down after 236 days in tier
- 2024-11-30 10K+ → 9K+ down after 788 days in tier
- 2022-10-04 6K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GAinWP Google Analytics Integration for WP 7K+ installs · 4.7★ · 4 shared tags A -
Simple Google Analytics Tag Manager 1K+ installs · 3.6★ · 4 shared tags -
Tag Pilot FREE – Google Tag Manager Integration for WooCommerce 1K+ installs · 4.3★ · 3 shared tags A -
Analytics Tracker 1K+ installs · 4.1★ · 3 shared tags B -
Lightweight Google Analytics 400+ installs · 4.1★ · 3 shared tags B -
GIA — GA4 Ecommerce Tracking for WooCommerce 50+ installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for WP Global Site Tag into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-global-site-tag" width="480" height="300" style="border:0" loading="lazy" title="WP Global Site Tag — Plugin Pulse"></iframe> WP Global Site Tag: 7K+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-global-site-tag
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