GS Variation Swatches for WooCommerce
by GS Plugins · eCommerce
Also makes 18 other plugins · 40.3K+ installs across the portfolio →
An extension of WooCommerce to create Color, Label and Image Variation Swatches for Product Attributes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
10+
≈15 estimated
Momentum
+17%
low volume, under 1,000 downloads a month
Biggest opportunity: “variation swatches”, “woocommerce attributes” and “woocommerce variation” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
84 health vs 71 average across 9,825 eCommerce plugins
Install conversion
How it's measured →0.1%
of downloads still active
At least 10 of 19K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,169 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 9 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.7★ over 9 reviews, weighted for review count to 4.0★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| variation slider swatches | #24 | #24 | — |
| variation swatches your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
| woocommerce attributes your tag | Not in the top 24 | ||
| woocommerce variation your tag | Not in the top 24 | ||
| woocommerce variation swatches your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 1 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “variation swatches”, “woocommerce attributes” and “woocommerce variation” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 516 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v3.0.5 · 22 Apr 2025
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 13 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 22 May 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ jothammagdy5.5y ago
Great Plugin affords what you need easily
Read on wp.org ↗ - ★★★★★ bernibernal6.4y ago
Great Plugin and support!
Read on wp.org ↗ - ★★★★★ JapeNZ6.5y ago
I’ve been using this plugin for a really long time without any problems at all. Recently I decided to do an overhaul of my site, and one of the plugins I added caused a conflict with ‘GS Variation Swatches for WooCommerce’ (See ‘Possible plugin conflict with Smush – Compress, Optimize and Lazy Load Images’ in support area). The support I received was amazing, and everything was humming along nicely in no time at all. Highly recommend the plugin for the added functionality to provides, and if you have any trouble at all the support is fantastic!
Read on wp.org ↗ - ★★★★★ countless7.1y ago
It does not work. No labels for product variations, only empty boxes.
Read on wp.org ↗ - ★★★★★ steffi5017.4y ago
We’re already using the plugin since our website relaunch last years and it works great. Great support!
Read on wp.org ↗ - ★★★★★ semagoff8.0y ago
The free version doesn’t even have a settings page.
Read on wp.org ↗ - ★★★★★ Kalitoys8.3y ago
With some CSS I was able to get what I need even in the free version. Because the plugin displays variation swatches on the archive page. Here’s what I had to edit: Set uo on settings page dont saved. For example, I want to chenge add to cart text, but I cant. On archive page svatces shows as vertical rectangle, but not a sqare. In other its what I need. This topic was modified 7 years, 10 months ago by Kalitoys. This topic was modified 7 years, 10 months ago by Kalitoys.
Read on wp.org ↗ - ★★★★★ Constantinos8.3y ago
You’ve added screenshots from the pro version on the free one. Sorry but this is wrong in so many ways. The free version doesn’t even have a settings page.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.0.5). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "An extension of WooCommerce to create Color, Label and Image Variation Swatches for Product Attributes."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, YouTube, Pinterest.
- ✓ Headings and lists 10 headings and 1 list.
- ✓ Enough to quote 4,332 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce attributes" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-10-22 20+ → 10+ down after 19 days in tier
- 2025-10-03 30+ → 20+ down after 34 days in tier
- 2025-08-30 40+ → 30+ down after 19 days in tier
- 2025-08-11 30+ → 40+ up after 18 days in tier
- 2025-07-24 40+ → 30+ down after 7 days in tier
- 2025-07-17 50+ → 40+ down after 264 days in tier
- 2024-10-26 60+ → 50+ down after 90 days in tier
- 2024-07-28 80+ → 60+ down after 48 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 9K+ installs · 4.5★ · 4 shared tags A -
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 4 shared tags A -
Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 4 shared tags -
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 4 shared tags B -
Simple Variation Swatches for WooCommerce 40+ installs · 4.1★ · 4 shared tags B -
Variation Swatches for WooCommerce — installs · 3.6★ · 4 shared tags
Embed this report card
Drop a live Pulse card for GS Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gs-woo-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="GS Variation Swatches for WooCommerce — Plugin Pulse"></iframe> GS Variation Swatches for WooCommerce: 10+ active installs, 3.7★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/gs-woo-variation-swatches
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