GS Variation Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.

1. ★★★★★ jothammagdy

   5.3y ago

   Great Plugin affords what you need easily

   Read on wp.org ↗
2. ★★★★★ bernibernal

   6.2y ago

   Great Plugin and support!

   Read on wp.org ↗
3. ★★★★★ JapeNZ

   6.4y ago

   I’ve been using this plugin for a really long time without any problems at all. Recently I decided to do an overhaul of my site, and one of the plugins I added caused a conflict with ‘GS Variation Swatches for WooCommerce’ (See ‘Possible plugin conflict with Smush – Compress, Optimize and Lazy Load Images’ in support area). The support I received was amazing, and everything was humming along nicely in no time at all. Highly recommend the plugin for the added functionality to provides, and if you have any trouble at all the support is fantastic!

   Read on wp.org ↗
4. ★★★★★ countless

   7.0y ago

   It does not work. No labels for product variations, only empty boxes.

   Read on wp.org ↗
5. ★★★★★ steffi501

   7.2y ago

   We’re already using the plugin since our website relaunch last years and it works great. Great support!

   Read on wp.org ↗
6. ★★★★★ semagoff

   7.8y ago

   The free version doesn’t even have a settings page.

   Read on wp.org ↗
7. ★★★★★ Kalitoys

   8.1y ago

   With some CSS I was able to get what I need even in the free version. Because the plugin displays variation swatches on the archive page. Here’s what I had to edit: Set uo on settings page dont saved. For example, I want to chenge add to cart text, but I cant. On archive page svatces shows as vertical rectangle, but not a sqare. In other its what I need. This topic was modified 7 years, 10 months ago by Kalitoys. This topic was modified 7 years, 10 months ago by Kalitoys.

   Read on wp.org ↗
8. ★★★★★ Constantinos

   8.1y ago

   You’ve added screenshots from the pro version on the free one. Sorry but this is wrong in so many ways. The free version doesn’t even have a settings page.

   Read on wp.org ↗

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 GS Variation Swatches for WooCommerce <= 3.0.4 - Missing Authorization ↗
   2025-05-07 CVE-2025-47526 Missing Authorization Affects <= 3.0.4 Patched in 3.0.5

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-10-22 20+ → 10+ down after 1 days in tier
2. 2025-10-21 10+ → 20+ up after 1 days in tier
3. 2025-10-20 20+ → 10+ down after 17 days in tier
4. 2025-10-03 30+ → 20+ down after 3 days in tier
5. 2025-09-30 20+ → 30+ up after 6 days in tier
6. 2025-09-24 30+ → 20+ down after 10 days in tier
7. 2025-09-14 20+ → 30+ up after 1 days in tier
8. 2025-09-13 30+ → 20+ down after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 4 shared tags A
• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A
• WCBoost – Variation Swatches 50K+ installs · 4.2★ · 2 shared tags A
• Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A
• Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B
• WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B

Embed this report card

Drop a live Pulse card for GS Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

GS Variation Swatches for WooCommerce: 10+ active installs, 3.7★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/gs-woo-variation-swatches