Variation Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

1. ★★★★★ sayed2026

   6mo ago

   This is the best and very useful and helpful This topic was modified 3 months ago by sayed2026.

   Read on wp.org ↗
2. ★★★★★ lonken

   9mo ago

   I bought it today and there is a bug on my website ([URL removed]), so i contacted them and got back in ten minutes, it was fixed, thank the best team! This topic was modified 7 months, 2 weeks ago by Yui. This topic was modified 7 months, 2 weeks ago by threadi. Reason: URLs in reviews are not allowed

   Read on wp.org ↗
3. ★★★★★ takichanman

   1.7y ago

   ECサイトはもちろんのことモバイルオーダーにも使えるので良い

   Read on wp.org ↗
4. ★★★★★ sakis11111

   2.0y ago

   I tried a lot of plugins like this. They didnt give me on free version what I needed. This one did the job the right way but I see a small delay on loading the picture on single product page

   Read on wp.org ↗
5. ★★★★★ magefix

   2.5y ago

   Ajax variation threshold suggestion for non-working variables saved the day here, thank you!

   Read on wp.org ↗
6. ★★★★★ robertue

   2.8y ago

   Great plugin!

   Read on wp.org ↗
7. ★★★★★ bwsbanbridge

   2.8y ago

   Outstanding support from these guys and great plugin much better features than standard with WooCommerce. Highly recommend them

   Read on wp.org ↗
8. ★★★★★ akbar30looks

   3.3y ago

   Variation Swatches for WooCommerce? Yes very happy this plugin thank you very much wordpress team This topic was modified 3 years, 2 months ago by akbar30looks.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.3.23 Fixed: Variation price and content not updating on the Gutenberg Product Collection block shop page (frontend.js) Fixed: Swatch click events not working after pagination on the Gutenberg Product Collection block (fronten 2.3.23
2. — Version 2.4.0 Refactor: Centralized all plugin constants in the main plugin file. Improvement: Fixed admin notice button styling. 2.4.0

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 6.1 Variation Swatches for WooCommerce <= 2.3.7 - Reflected Cross-Site Scripting ↗
   2023-07-12 CVE-2023-37975 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.3.7 Patched in 2.3.8

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 2 languages, 0 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 4 shared tags A
• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A
• WCBoost – Variation Swatches 50K+ installs · 4.2★ · 2 shared tags A
• Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A
• Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B
• WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B

Embed this report card

Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

Variation Swatches for WooCommerce: 10K+ active installs, 4.7★ (55 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/woo-product-variation-swatches