Variation Swatches for WooCommerce
by RadiusTheme · eCommerce
Also makes 14 other plugins · 199.5K+ installs across the portfolio →
Variation Swatches for WooCommerce change beautiful colors, images and buttons variation swatches for WooCommerce product attributes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
9K+
≈9.8K estimated
Momentum
-19%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce attributes” for “swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 71 average across 9,844 eCommerce plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 9K of 414.6K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,178 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 20 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 55 reviews, weighted for review count to 4.4★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
52
Momentum
Holding steady
+1.3
Velocity
places per keyword, 28d
52%
Breadth
of keywords climbing, 28d
-1.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| woocommerce variation swatches your tag | #3 | #3 | up 1 |
| variation | #4 | #3 | up 4 |
| variation swatches for woocommerce | #4 | #4 | up 1 |
| swatches | #4 | #3 | 0 |
| variation swatches your tag | #4 | #3 | 0 |
| woocommerce variation your tag | #6 | #5 | up 2 |
| variation product swatches | #3 | #3 | 0 |
| product swatches | #3 | #3 | up 2 |
| product attribute swatches | #3 | #3 | up 2 |
| shop product variation swatches | #3 | #3 | 0 |
| woocommerce attribute swatches | #4 | #5 | up 3 |
| woocommerce attributes swatches | #4 | #5 | up 3 |
| woocommerce color swatches | #4 | #5 | up 3 |
| product variation swatches | #4 | #4 | 0 |
| woocommerce swatches | #5 | #4 | up 2 |
| product attributes | #14 | #12 | 0 |
| product variation | #7 | #8 | 0 |
| product variation image | #7 | #11 | up 3 |
| woocommerce product swatch | #7 | #5 | up 2 |
| variation images gallery | #8 | #11 | up 1 |
| woocommerce your tag | Not in the top 24 | ||
| woocommerce attributes your tag | Not in the top 24 | ||
134 searches this plugin appeared in over the last 90 days, 20 listed. 107 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “woocommerce attributes” for “swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 11.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
20d ago
latest release · v2.5.3 · 15 Oct 2026
53
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “9K+”. Our estimate pins where the real number sits.
Crossed into this band 26 days ago and the previous band took 5.2 years to cross, so the real count is still just under 10K.
Install history since 15 Dec 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ sayed20268mo ago
This is the best and very useful and helpful This topic was modified 3 months ago by sayed2026.
Read on wp.org ↗ - ★★★★★ lonken11mo ago
I bought it today and there is a bug on my website ([URL removed]), so i contacted them and got back in ten minutes, it was fixed, thank the best team! This topic was modified 7 months, 2 weeks ago by Yui. This topic was modified 7 months, 2 weeks ago by threadi. Reason: URLs in reviews are not allowed
Read on wp.org ↗ - ★★★★★ takichanman1.9y ago
ECサイトはもちろんのことモバイルオーダーにも使えるので良い
Read on wp.org ↗ - ★★★★★ sakis111112.2y ago
I tried a lot of plugins like this. They didnt give me on free version what I needed. This one did the job the right way but I see a small delay on loading the picture on single product page
Read on wp.org ↗ - ★★★★★ magefix2.7y ago
Ajax variation threshold suggestion for non-working variables saved the day here, thank you!
Read on wp.org ↗ - ★★★★★ robertue3.0y ago
Great plugin!
Read on wp.org ↗ - ★★★★★ bwsbanbridge3.0y ago
Outstanding support from these guys and great plugin much better features than standard with WooCommerce. Highly recommend them
Read on wp.org ↗ - ★★★★★ akbar30looks3.5y ago
Variation Swatches for WooCommerce? Yes very happy this plugin thank you very much wordpress team This topic was modified 3 years, 2 months ago by akbar30looks.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.23 Fixed: Variation price and content not updating on the Gutenberg Product Collection block shop page (frontend.js) Fixed: Swatch click events not working after pagination on the Gutenberg Product Collection block (fronten 2.3.23
- — Version 2.4.0 Refactor: Centralized all plugin constants in the main plugin file. Improvement: Fixed admin notice button styling. 2.4.0
- — Version 2.5.0 New: Div-based variations layout — option to replace WooCommerce’s variations table with div markup on the single product page (Advanced settings, enabled by default). New: Separate single-product and archive/shop swatch 2.5.0
- — Version 2.5.1 Improvement: Settings Data Default Value “Div-based variations layout” update. 2.5.1
- — Version 2.5.3 Fixed: Settings turned off in version 2.4.0 or earlier (such as tooltips, out-of-stock variation hiding and archive swatches) are now kept off when updating, instead of being switched back on. Improvement: Settings defau 2.5.3
- — Version 2.5.2 Security: Hardened product swatch data saving with capability checks, sanitization, and escaping. New: Swatch CSS & JS now load automatically wherever swatches render (home page, builder, shortcode and block product grid 2.5.2
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.5.3). Sites still on an older version should update.
- 2023-07-12 CVE-2023-37975 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.7 Patched in 2.3.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "if you have").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Facebook and 1 more.
- ✓ Headings and lists 34 headings and 5 lists.
- ✓ Enough to quote 11,460 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "woocommerce attributes" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-09 10K+ → 9K+ down after 1902 days in tier
- 2021-07-25 9K+ → 10K+ up after 142 days in tier
- 2021-03-05 8K+ → 9K+ up after 199 days in tier
- 2020-08-18 6K+ → 8K+ up after 247 days in tier
- 2019-12-15 1K+ → 6K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 4 shared tags A -
Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 4 shared tags -
Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches 100+ installs · 4.0★ · 4 shared tags B -
Simple Variation Swatches for WooCommerce 40+ installs · 4.1★ · 4 shared tags B -
GS Variation Swatches for WooCommerce 10+ installs · 3.8★ · 4 shared tags B -
Variation Swatches for WooCommerce — installs · 3.6★ · 4 shared tags
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-product-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Variation Swatches for WooCommerce: 9K+ active installs, 4.7★ (55 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/woo-product-variation-swatches
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.