Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches
by PluginEver · eCommerce
Also makes 12 other plugins · 13.8K+ installs across the portfolio →
Replace dropdowns with color, image, and label swatches for WooCommerce variations. Improve user experience and drive more conversions.
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Health
B 83/100
Few reviews
Active installs
100+
≈150 estimated
Momentum
-12%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce attributes”, “woocommerce variation” and “woocommerce variation swatches” for “cosmetics”, “label swatches” and “product variation swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “cosmetics” sits at #13 untagged, close enough for a declared tag to move it up. “woocommerce variation” isn't earning its slot: you're not in the first 24 results for its own search. “label swatches” sits at #13 untagged, close enough for a declared tag to move it up. “woocommerce variation swatches” isn't earning its slot: you're not in the first 24 results for its own search. “product variation swatches” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 71 average across 9,744 eCommerce plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 100 of 16.1K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,139 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 68 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 5 reviews, smoothed to 4.11★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| label swatches | #13 | #22 | 0 |
| product variation swatches | #17 | #23 | 0 |
| swatches | #18 | #21 | 0 |
| cosmetics | #13 | #19 | down 1 |
| variation swatches your tag | #23 | #21 | 0 |
| variation swatches for woocommerce your tag | #24 | #21 | 0 |
| color swatch | #18 | #23 | 0 |
| color swatches | #19 | #22 | up 1 |
| image swatches | #22 | #23 | 0 |
| woocommerce color swatches | #24 | #23 | 0 |
| apparel | #24 | #22 | down 1 |
| shop product variation swatches | #19 | #22 | 0 |
| product variable color and image swatches | #22 | #24 | up 2 |
| product attribute swatches | #22 | #24 | 0 |
| woocommerce attribute swatches | #23 | #23 | up 1 |
| woocommerce attributes swatches | #23 | #22 | up 1 |
| woocommerce attributes your tag | Not in the top 24 | ||
| woocommerce variation your tag | Not in the top 24 | ||
| woocommerce variation swatches your tag | Not in the top 24 | ||
20 searches this plugin appeared in over the last 90 days, 16 listed. 4 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “woocommerce attributes”, “woocommerce variation” and “woocommerce variation swatches” for “cosmetics”, “label swatches” and “product variation swatches”. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “cosmetics” sits at #13 untagged, close enough for a declared tag to move it up. “woocommerce variation” isn't earning its slot: you're not in the first 24 results for its own search. “label swatches” sits at #13 untagged, close enough for a declared tag to move it up. “woocommerce variation swatches” isn't earning its slot: you're not in the first 24 results for its own search. “product variation swatches” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 448 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
2mo ago
latest release · v2.2.1 · 24 Aug 2026
22
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; the previous band took 12 months to cross, which places it about 50% of the way through.
Install history since 19 Sep 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ jackofallspades5.7y ago
This plugin is simple and it looks great! I was excited to use it, but when I had questions, nobody answered them. So i deleted it. Shame! This topic was modified 5 years, 5 months ago by jackofallspades.
Read on wp.org ↗ - ★★★★★ manast00015.8y ago
Thank you!
Read on wp.org ↗ - ★★★★★ alexiusgrey5.9y ago
Most popular plugins didn’t work with my custom modal, but yours does. Please don’t abandone it, cause what should I do if it finish to work with new wp versions? Only create my own like this, but I don’t ready for it yet. My review is stupid, but it’s positive and I’m honest. Thank you!
Read on wp.org ↗ - ★★★★★ stkr6.4y ago
Great plugin! It fully implements all the necessary functionality and works perfectly in combination with my highly customized theme and scripts.
Read on wp.org ↗ - ★★★★★ markosolo6.8y ago
I don’t know why this plugin has no reviews and only a few installs but I’m sure glad I found it! Does exactly what I need and under a 28Kb download size. There are a few premium options available in the set up area but I see no way to purchase them and this plugin is not listed on the developers Website. Perhaps development has ended? Anyway, I looked at all of the heavyweight $$$ swatches plugins and this one was perfect for my needs. Thanks!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Replace dropdowns with color, image, and label swatches for WooCommerce variations. Improve user experience..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Divi.
- ✓ Headings and lists 8 headings and 6 lists.
- ✓ Enough to quote 2,854 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "woocommerce attributes", "woocommerce variation swatches" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-22 200+ → 100+ down after 366 days in tier
- 2024-07-21 300+ → 200+ down after 232 days in tier
- 2023-12-02 400+ → 300+ down after 222 days in tier
- 2023-04-24 500+ → 400+ down after 1 days in tier
- 2023-04-23 400+ → 500+ up after 2 days in tier
- 2023-04-21 500+ → 400+ down after 250 days in tier
- 2022-08-14 200+ → 500+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 5 shared tags A -
Variation Swatches for WooCommerce 9K+ installs · 4.5★ · 4 shared tags A -
Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 4 shared tags -
Simple Variation Swatches for WooCommerce 40+ installs · 4.1★ · 4 shared tags B -
GS Variation Swatches for WooCommerce 10+ installs · 3.8★ · 4 shared tags B -
Variation Swatches for WooCommerce — installs · 3.6★ · 4 shared tags
Embed this report card
Drop a live Pulse card for Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wc-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches — Plugin Pulse"></iframe> Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches: 100+ active installs, 4.2★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wc-variation-swatches
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