Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches

by PluginEver · eCommerce

Replace dropdowns with color, image, and label swatches for WooCommerce variations. Improve user experience and drive more conversions.

⚠ Few reviews

How scoring works →

83 Health · B

Maintenance 100/100

Rating quality 74/100

Support 70/100

83 health vs 75 average across 1,618 eCommerce plugins

100+

Active installs

≈190 estimated

15.3K

Total downloads

since 2019

3.99★

Rating (adjusted)

4.2★ raw · 5 reviews

-64%

123

Downloads · 30d

trailing 30 days

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

90 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100

WP compatibility 100/100

Rating quality 56/100

Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,381 days · wp.org + Plugin Pulse archive

-64% vs prior 30d

Oct 22

Jul 26

30-day downloads

Rolling 30-day volume · peaks are release surges

123

now · peak 448

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Product Variation Sw · #15595 Variation Swatches f · #2277 Variation Swatches f · #176 Variation Swatches f · #2197

Downloads per 1k installs · 30d

Engagement proxy · release spikes are signal, a long slide is an aging base

Estimated active installs

wp.org reports only “100+”. The real number sits in this band.

tracked estimate

100–200 ≈190

Refined from the date this plugin crossed into its current band.

Install history · since 2022-10-04 · 1,381 observations

Ratings · 5 reviews

Details

Version: 2.1.3
Last updated: 1mo ago
Added: 2019-09-01 · 6 yrs on WP
Requires WP: 5.2
Tested up to: 7.0.1
Requires PHP: 7.4

Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Growth timeline

Install-band crossings we have observed, and how long each band took to outgrow

2025-07-22 200+ → 100+ down after 366 days in band
2024-07-21 300+ → 200+ down after 232 days in band
2023-12-02 400+ → 300+ down after 222 days in band
2023-04-24 500+ → 400+ down after 1 days in band
2023-04-23 400+ → 500+ up after 2 days in band
2023-04-21 500+ → 400+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach — closest match first

Compare head to head →

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Preview card ↗

Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches: 100+ active installs, 4.2★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/wc-variation-swatches