Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ jackofallspades

   5.6y ago

   This plugin is simple and it looks great! I was excited to use it, but when I had questions, nobody answered them. So i deleted it. Shame! This topic was modified 5 years, 5 months ago by jackofallspades.

   Read on wp.org ↗
2. ★★★★★ manast0001

   5.6y ago

   Thank you!

   Read on wp.org ↗
3. ★★★★★ alexiusgrey

   5.7y ago

   Most popular plugins didn’t work with my custom modal, but yours does. Please don’t abandone it, cause what should I do if it finish to work with new wp versions? Only create my own like this, but I don’t ready for it yet. My review is stupid, but it’s positive and I’m honest. Thank you!

   Read on wp.org ↗
4. ★★★★★ stkr

   6.2y ago

   Great plugin! It fully implements all the necessary functionality and works perfectly in combination with my highly customized theme and scripts.

   Read on wp.org ↗
5. ★★★★★ markosolo

   6.7y ago

   I don’t know why this plugin has no reviews and only a few installs but I’m sure glad I found it! Does exactly what I need and under a 28Kb download size. There are a few premium options available in the set up area but I see no way to purchase them and this plugin is not listed on the developers Website. Perhaps development has ended? Anyway, I looked at all of the heavyweight $$$ swatches plugins and this one was perfect for my needs. Thanks!

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-07-22 200+ → 100+ down after 366 days in tier
2. 2024-07-21 300+ → 200+ down after 232 days in tier
3. 2023-12-02 400+ → 300+ down after 222 days in tier
4. 2023-04-24 500+ → 400+ down after 1 days in tier
5. 2023-04-23 400+ → 500+ up after 2 days in tier
6. 2023-04-21 500+ → 400+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 5 shared tags A
• Variation Swatches for WooCommerce 10K+ installs · 4.5★ · 4 shared tags A
• Variation Swatches for WooCommerce 2K+ installs · 3.6★ · 4 shared tags B
• Simple Variation Swatches for WooCommerce 40+ installs · 4.1★ · 4 shared tags B
• GS Variation Swatches for WooCommerce 10+ installs · 3.8★ · 4 shared tags C
• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 3 shared tags A

Embed this report card

Drop a live Pulse card for Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches into a readme, a review or a deck. It updates itself.

Product Variation Swatches for WooCommerce – Enhance Your Product Attributes with Elegant Color, Image, and Label Swatches: 100+ active installs, 4.2★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/wc-variation-swatches