Variation Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 35% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Recent releases and news for this plugin

1. — Version 1.4.3 Update: Languages files added. 1.4.3
2. — Version 1.4.2 Update: Backend style updated. Update: Front style updated. Update: Image Tooltip issue resolved. Update: Issues Resolved. 1.4.2
3. — Version 1.4.1 Update: Style Improved. 1.4.1
4. — Version 1.4.0 Update: Admin area with live preview style updated. Update: Mobile responsive design added. New: Languages folder added. Update: Issues resolved. Update: Style settings working at frontend also added. Update: Tooltip liv 1.4.0
5. — Version 1.3.6 Update: Style Updated. 1.3.6
6. — Version 1.3.5 Update: Tested with WordPress 6.9. Update: PHP 8.1 compatibility improvements. Themehunk Plugins page style updated. 1.3.5

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Variation Swatches for WooCommerce 1.0.8 - 1.3.2 - Cross-Site Request Forgery to Plugin Settings Reset ↗
   2025-01-22 CVE-2024-13511 Cross-Site Request Forgery (CSRF) Affects 1.0.8 - 1.3.2 Patched in 1.3.3
2. Medium · 5.4 TH Variation Swatches <= 1.2.7 - Cross-Site Request Forgery via delete_settings ↗
   2023-03-22 CVE-2023-28688 Cross-Site Request Forgery (CSRF) Affects <= 1.2.7 Patched in 1.2.8

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-05-21 3K+ → 2K+ down after 187 days in tier
2. 2025-11-15 4K+ → 3K+ down after 145 days in tier
3. 2025-06-23 5K+ → 4K+ down after 224 days in tier
4. 2024-11-11 6K+ → 5K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Variation Swatches for WooCommerce 9K+ installs · 4.8★ · 4 shared tags A
• Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A
• WCBoost – Variation Swatches 50K+ installs · 4.2★ · 2 shared tags A
• Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A
• Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B
• WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B

Embed this report card

Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

Variation Swatches for WooCommerce: 2K+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/th-variation-swatches