Variation Swatches for WooCommerce
by ThemeHunk · eCommerce
Also makes 13 other plugins · 44.3K+ installs across the portfolio →
Variation Swatches for WooCommerce plugin will replace default swatches to professionally styled and colourful swatches.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
2K+
≈2.5K estimated
Momentum
-16%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce”, “woocommerce attributes” and “woocommerce variation” for “swatches”, “image swatches” and “color swatches”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #20 untagged, close enough for a declared tag to move it up. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “image swatches” sits at #23 untagged, close enough for a declared tag to move it up. “woocommerce variation” isn't earning its slot: you're not in the first 24 results for its own search. “color swatches” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →1.4%
of downloads still active
At least 2K of 144.6K lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,160 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 72 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.8
Velocity
places per keyword, 26d
8%
Breadth
of keywords climbing, 26d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| swatches | #20 | #22 | down 1 |
| variation swatches your tag | #22 | #23 | down 1 |
| variation swatches for woocommerce | #23 | #23 | up 1 |
| image swatches | #23 | #23 | 0 |
| color swatches | #24 | #23 | down 2 |
| woocommerce your tag | Not in the top 24 | ||
| woocommerce attributes your tag | Not in the top 24 | ||
| woocommerce variation your tag | Not in the top 24 | ||
| woocommerce variation swatches your tag | Not in the top 24 | ||
14 searches this plugin appeared in over the last 90 days, 5 listed. 9 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “woocommerce”, “woocommerce attributes” and “woocommerce variation” for “swatches”, “image swatches” and “color swatches”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “swatches” sits at #20 untagged, close enough for a declared tag to move it up. “woocommerce attributes” isn't earning its slot: you're not in the first 24 results for its own search. “image swatches” sits at #23 untagged, close enough for a declared tag to move it up. “woocommerce variation” isn't earning its slot: you're not in the first 24 results for its own search. “color swatches” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
2mo ago
latest release · v1.4.4 · 22 Aug 2026
21
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 35% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 55% of the way through.
Install history since 4 Oct 2022
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4.3 Update: Languages files added. 1.4.3
- — Version 1.4.2 Update: Backend style updated. Update: Front style updated. Update: Image Tooltip issue resolved. Update: Issues Resolved. 1.4.2
- — Version 1.4.1 Update: Style Improved. 1.4.1
- — Version 1.4.0 Update: Admin area with live preview style updated. Update: Mobile responsive design added. New: Languages folder added. Update: Issues resolved. Update: Style settings working at frontend also added. Update: Tooltip liv 1.4.0
- — Version 1.3.6 Update: Style Updated. 1.3.6
- — Version 1.3.5 Update: Tested with WordPress 6.9. Update: PHP 8.1 compatibility improvements. Themehunk Plugins page style updated. 1.3.5
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.4.4). Sites still on an older version should update.
- Patched Medium · 5.4 TH Variation Swatches <= 1.2.7 - Cross-Site Request Forgery via delete_settings ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Variation Swatches for WooCommerce plugin will replace default swatches to professionally styled and colour..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 2 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,798 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("woocommerce attributes", "woocommerce variation", "woocommerce variation swatches" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-21 3K+ → 2K+ down after 187 days in tier
- 2025-11-15 4K+ → 3K+ down after 145 days in tier
- 2025-06-23 5K+ → 4K+ down after 224 days in tier
- 2024-11-11 6K+ → 5K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Variation Swatches for WooCommerce 8K+ installs · 4.8★ · 4 shared tags A -
Variation Swatches for WooCommerce 300K+ installs · 4.8★ · 2 shared tags A -
Variation Swatches for WooCommerce – Color, Image & Size Swatches 200K+ installs · 4.5★ · 2 shared tags A -
WCBoost – Variation Swatches 40K+ installs · 4.2★ · 2 shared tags A -
Choosly – Product Variations Swatches for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/th-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce — Plugin Pulse"></iframe> Variation Swatches for WooCommerce: 2K+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/th-variation-swatches
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