Happy Ads
by happypay · Analytics
Connect your WooCommerce store to Happy Ads for efficient product tracking and cart behavior monitoring.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
30+
≈32 estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: “analytics”, “marketing” and “product tracking” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.5%
of downloads still active
At least 30 of 852 lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
4 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
51
Momentum
Holding steady
+0.8
Velocity
places per keyword, 23d
50%
Breadth
of keywords climbing, 23d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| happy | #20 | #24 | 0 |
| analytics your tag | Not in the top 24 | ||
| marketing your tag | Not in the top 24 | ||
| product tracking your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 1 listed. 3 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics”, “marketing” and “product tracking” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 2 May 2025 · 547 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 224 · peaks are release surges
Directory rank
Ranked about #23,000 to #24,800, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
19d ago
latest release · v1.0.1 · 12 Oct 2026
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just over 30.
At the current install trend, crossing 40+ in roughly 145 days.
Install history since 6 May 2025
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 24 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Connect your WooCommerce store to Happy Ads for efficient product tracking and cart behavior monitoring."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 7 headings and 8 lists.
- ✓ Enough to quote 3,273 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "analytics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-13 20+ → 30+ up after 117 days in tier
- 2026-04-18 10+ → 20+ up after 1 days in tier
- 2026-04-17 20+ → 10+ down after 4 days in tier
- 2026-04-13 10+ → 20+ up after 1 days in tier
- 2026-04-12 20+ → 10+ down after 7 days in tier
- 2026-04-05 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Klaviyo 100K+ installs · 3.2★ · 3 shared tags B -
WooCommerce Analytics 20K+ installs · 4.0★ · 3 shared tags B -
Pinterest for WooCommerce 200K+ installs · 2.6★ · 2 shared tags B -
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 2 shared tags A -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Happy Ads into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/happy-ads" width="480" height="300" style="border:0" loading="lazy" title="Happy Ads — Plugin Pulse"></iframe> Happy Ads: 30+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/happy-ads
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