WooCommerce Analytics
by WooCommerce · Analytics
Also makes 27 other plugins · 4.4M+ installs across the portfolio →
Boost sales and maximize ROI with WooCommerce Analytics. Access order attribution data to optimize performance and drive business growth effectively.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
20K+
≈29K estimated
Momentum
-21%
downloads vs prior 30d
Biggest opportunity: Swap “marketing” and “woocommerce” for “sales analytics” and “customer analytics”. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “sales analytics” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: it only gets you to #18. “customer analytics” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →11%
of downloads still active
At least 20K of 182.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 13 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 4 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
-0.1
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| woo analytics your tag | #1 | #8 | 0 |
| woocommerce analytics | #2 | #14 | 0 |
| order attribution your tag | #2 | #11 | down 1 |
| roi | #2 | #5 | up 1 |
| business growth | #3 | #23 | down 1 |
| sales analytics | #4 | #20 | 0 |
| maximize | #7 | #21 | — |
| customer analytics | #6 | #19 | down 1 |
| analytics your tag | #10 | #24 | up 2 |
| attribution | #9 | #17 | down 1 |
| sales attribution | #4 | #18 | 0 |
| marketing attribution | #7 | #11 | down 2 |
| product analytics | #8 | #19 | down 1 |
| marketing analytics | #8 | #20 | down 2 |
| woocommerce customer analytics | #5 | #21 | — |
| content analytics | #10 | #23 | down 1 |
| privacy analytics | #10 | #22 | up 1 |
| woocommerce your tag | #18 | #22 | up 6 |
| growth | #15 | #23 | down 2 |
| click analytics | #11 | #21 | down 1 |
| marketing your tag | Not in the top 24 | ||
190 searches this plugin appeared in over the last 90 days, 20 listed. 134 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “marketing” and “woocommerce” for “sales analytics” and “customer analytics”. “marketing” isn't earning its slot: you're not in the first 24 results for its own search. “sales analytics” sits at #4 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: it only gets you to #18. “customer analytics” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 11 Sep 2024 · 782 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 18.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
13d ago
latest release · v0.10.0 · 19 Oct 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 10 Sep 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ benoitfouc1.0y ago
I’ve been using WooCommerce Analytics since its first release—before Order Attribution—and I’m very happy to use it every day. To make it more complete and powerful, I think it’s missing a few key metrics: Comparative data for new vs. returning customers. It’s important to understand how these cohorts behave. For example, compare average order value between new and returning customers, or compare total spend by new customers vs. returning customers over a selected date range. Demographic data (country, language, age, gender, etc.). Visitors / sessions / page views. This is the most important missing data in WooCommerce Analytics: knowing how many people come to the site, which channels they come from, and which pages they visit. If the team would like to discuss these suggestions, please let me know. This topic was modified 8 months, 3 weeks ago by benoitfouc.
Read on wp.org ↗ - ★★★★★ Josh S1.0y ago
I would like to see more from this.. as an international website I would like to see more on the country and states / provinces for this, even cities.
Read on wp.org ↗ - ★★★★★ Eduard Doloc1.6y ago
been using it for a few months on multiple projects, for now it does it’s job pretty well! Would like to see more and more options and combinations in the future!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-19 Version 0.10.0 Fix – Fix “exclusing” typo in Order attribution Shipping footnote. Fix – Keep Order Attribution visible during a later full sync and show its progress in a notice. Fix – Start a full sync after WooCommerce’s double-count 0.10.0
- 2026-08-14 Version 0.9.16 Tweak – WC 11.1 compatibility. 0.9.16
- 2026-05-25 Version 0.9.15 Tweak – Add “Woo Analytics” to readme tags to improve plugin directory search discoverability. Tweak – WC 10.8 compatibility. 0.9.15
- 2026-04-20 Version 0.9.14 Tweak – WC 10.7 compatibility. Tweak – WP 7.0 compatibility. 0.9.14
- 2026-03-11 Version 0.9.13 Tweak – WC 10.6 compatibility. Tweak – WP 7.0 compatibility. 0.9.13
- 2025-10-08 Version 0.9.12 Dev – Add JSON_HEX_TAG to wp_json_encode. Tweak – WC 10.3 compatibility. Update – Updated permissions of Order Attribution page to allow shop managers to see reports also. 0.9.12
Languages
via translate.wordpress.orgTranslated into 7 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WooCommerce Analytics when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- WooCommerce extensions, Analytics
Readme readiness
8 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Boost sales and maximize ROI with WooCommerce Analytics. Access order attribution data to optimize performa..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "for stores").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 8 headings and 3 lists.
- ✓ Enough to quote 2,898 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Woo Analytics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-15 10K+ → 20K+ up after 164 days in tier
- 2025-06-04 9K+ → 10K+ up after 13 days in tier
- 2025-05-22 8K+ → 9K+ up after 13 days in tier
- 2025-05-09 7K+ → 8K+ up after 13 days in tier
- 2025-04-26 6K+ → 7K+ up after 11 days in tier
- 2025-04-15 5K+ → 6K+ up after 13 days in tier
- 2025-04-02 4K+ → 5K+ up after 15 days in tier
- 2025-03-18 3K+ → 4K+ up after 13 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Klaviyo 100K+ installs · 3.2★ · 3 shared tags B -
Pinterest for WooCommerce 200K+ installs · 2.6★ · 2 shared tags B -
HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ installs · 4.3★ · 2 shared tags A -
Email Marketing for WooCommerce by Omnisend 40K+ installs · 4.8★ · 2 shared tags A -
GTM Kit – Google Tag Manager & GA4 integration 30K+ installs · 4.5★ · 2 shared tags A -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WooCommerce Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-analytics" width="480" height="300" style="border:0" loading="lazy" title="WooCommerce Analytics — Plugin Pulse"></iframe> WooCommerce Analytics: 20K+ active installs, 4.5★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/woocommerce-analytics
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