HT Easy GA4 – Google Analytics WordPress Plugin
by HT Plugins · Analytics
Also makes 21 other plugins · 62.7K+ installs across the portfolio →
HT Easy GA4 - Google Analytics WordPress Plugin enables tracking user behavior and viewing Google Analytics dashboard reports from your website.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
6K+
≈7K estimated
Momentum
-19%
downloads vs prior 30d
Biggest opportunity: Swap “google”, “analytics” and “google analytics” for “google analytics 4”, “google analytics wordpress” and “measurement id”. “google” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics 4” sits at #12 untagged, close enough for a declared tag to move it up. “analytics” isn't earning its slot: it only gets you to #20. “google analytics wordpress” sits at #12 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: it only gets you to #19. “measurement id” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 67 average across 1,825 Analytics plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 6K of 161.8K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 32 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.5★ over 8 reviews, smoothed to 4.16★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ga4 your tag | #6 | #13 | up 2 |
| google analytics wordpress | #12 | #24 | down 2 |
| google analytics plugin your tag | #14 | #24 | down 2 |
| universal analytics | #8 | #17 | down 1 |
| integrate ga4 google analytics | #5 | #14 | down 1 |
| google analytics your tag | #19 | #23 | down 2 |
| google analytics dashboard | #17 | #22 | down 2 |
| analytics your tag | #20 | #22 | up 4 |
| google analytics 4 | #12 | #19 | 0 |
| ga4 analytics | #7 | #16 | 0 |
| customer analytics | #13 | #19 | 0 |
| measurement id | #12 | #16 | down 2 |
| google analytics universal | #8 | #17 | down 1 |
| google universal analytics | #8 | #17 | down 1 |
| ecommerce analytics | #16 | #22 | down 2 |
| google analytics widget | #16 | #23 | up 2 |
| analytics dashboard | #23 | #24 | 0 |
| viewing | #24 | #23 | — |
| sales analytics | #17 | #22 | down 1 |
| product analytics | #18 | #18 | down 1 |
| google your tag | Not in the top 24 | ||
142 searches this plugin appeared in over the last 90 days, 20 listed. 97 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “google”, “analytics” and “google analytics” for “google analytics 4”, “google analytics wordpress” and “measurement id”. “google” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics 4” sits at #12 untagged, close enough for a declared tag to move it up. “analytics” isn't earning its slot: it only gets you to #20. “google analytics wordpress” sits at #12 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: it only gets you to #19. “measurement id” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “google analytics plugin”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 8.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
1mo ago
latest release · v1.9.5 · 30 Sep 2026
49
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 8 days ago and a band this size takes about a year or more to cross, so the real count is still just under 7K.
At the current install trend, crossing 7K+ in roughly 368 days.
Install history since 17 Aug 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.9.3 Fixed: Alphabetical sorting issue in account, property, and data stream dropdowns. 1.9.3
- — Version 1.9.2 Improved: Google Ads setup-incomplete notice is now dismissable Improved: Hide Conversion ID and Exclude User Roles fields when Google Ads tracking is disabled Improved: Admin notice display 1.9.2
- — Version 1.9.1 Improved: Account, Property, Data Stream, and API Secret dropdowns now display in alphabetical order Added: Search functionality for Account dropdown to quickly find accounts Fixed: MP API Secret field visibility conditi 1.9.1
- — Version 1.9.0 Added: Server-side purchase event tracking for WooCommerce orders Added: Server-side custom event tracking 1.9.0
- — Version 1.8.2 Fixed: Minor issue with notice manager. 1.8.2
- — Version 1.8.1 Improved: Minor UI update and optimizations. 1.8.1
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.9.5). Sites still on an older version should update.
- 2024-03-15 CVE-2024-29094 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.7 Patched in 1.1.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names HT Easy GA4 when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Analytics
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "HT Easy GA4 - Google Analytics WordPress Plugin enables tracking user behavior and viewing Google Analytics..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("for ecommerce", "use this").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Contact Form 7, Mailchimp and 3 more.
- ✓ Headings and lists 10 headings and 12 lists.
- ✓ Enough to quote 14,768 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-24 7K+ → 6K+ down after 1 days in tier
- 2026-10-23 6K+ → 7K+ up after 1 days in tier
- 2026-10-22 7K+ → 6K+ down after 16 days in tier
- 2026-10-06 6K+ → 7K+ up after 1 days in tier
- 2026-10-05 7K+ → 6K+ down after 2 days in tier
- 2026-10-03 6K+ → 7K+ up after 151 days in tier
- 2026-05-05 5K+ → 6K+ up after 65 days in tier
- 2026-03-01 4K+ → 5K+ up after 57 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 3 shared tags A -
ExactMetrics – Google Analytics Dashboard for WordPress (Website Stats Plugin) 200K+ installs · 2.5★ · 3 shared tags B -
ShareThis Dashboard for Google Analytics 80K+ installs · 3.6★ · 3 shared tags B -
Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ installs · 4.7★ · 3 shared tags A -
Lara's Google Analytics (GA4) 8K+ installs · 4.6★ · 3 shared tags A -
GAinWP Google Analytics Integration for WP 7K+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for HT Easy GA4 – Google Analytics WordPress Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ht-easy-google-analytics" width="480" height="300" style="border:0" loading="lazy" title="HT Easy GA4 – Google Analytics WordPress Plugin — Plugin Pulse"></iframe> HT Easy GA4 – Google Analytics WordPress Plugin: 6K+ active installs, 4.5★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/ht-easy-google-analytics
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.