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wp.org search vs our merit ranking: “woocommerce designer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce designer”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Tax (formerly WooCommerce Shipping & Tax) shows at wp.org #2 but places #12 on merit, a gap of 10 places. Its 500K+ installs carry it up the search order; its 2.1★ average from 106 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #1 2 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #4 ↑1 2 too low 3 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #6 ↓2 3 too low 4 Zakeke Interactive Product Designer for WooCommerce 1K+ · 4.7★ (131) wp.org #5 ↑1 1 too low 5 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #7 ↑1 2 too low 6 PW WooCommerce Gift Cards 20K+ · 4.7★ (195) wp.org #8 ↑1 2 too low 7 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #9 ↑1 2 too low 8 Ollie Menu Designer 6K+ · 5.0★ (8) wp.org #3 5 too high 9 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #11 ↑1 2 too low 10 The Events Calendar 600K+ · 4.2★ (2463) wp.org #13 ↓2 3 too low 11 Email Template Designer – WP HTML Mail 20K+ · 4.8★ (87) wp.org #10 ↓3 1 too high 12 WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ · 2.1★ (106) wp.org #2 10 too high 13 YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #16 ↑2 3 too low 14 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #19 ↑1 5 too low 15 TrackShip for WooCommerce 6K+ · 4.7★ (52) wp.org #12 ↑1 3 too high 16 Checkout Field Editor for WooCommerce – Checkout Manager 20K+ · 4.9★ (165) wp.org #22 6 too low 17 Advanced Coupons for WooCommerce – BOGO, Store Credit & WooCommerce Coupons 20K+ · 4.4★ (184) wp.org #20 ↑1 3 too low 18 Choosly – Product Variations Swatches for WooCommerce 10K+ · 4.7★ (76) wp.org #24 ↓1 6 too low 19 Email Customizer for WooCommerce | Drag and Drop Email Templates Builder 9K+ · 4.3★ (44) wp.org #17 2 too high 20 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #23 ↑1 3 too low 21 9MAIL – WordPress Email Templates Designer 200+ · 5.0★ (4) wp.org #14 7 too high 22 Custom Product Builder for WooCommerce – Product Designer & Customizer 300+ · 4.2★ (5) wp.org #21 ↓2 1 too high 23 NextXen Designer – Product Customizer for WooCommerce 60+ · 5.0★ (2) wp.org #15 8 too high 24 Email customizer and designer for woocommerce 60+ · 5.0★ (1) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.