Koko Analytics – Privacy-Friendly WordPress Analytics
by Danny van Kooten · Analytics
Also makes 8 other plugins · 1.1M+ installs across the portfolio →
Privacy-friendly and lightweight Google Analytics alternative for WordPress sites. No cookies, just insights.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 93/100
no flags
Active installs
70K+
≈70K estimated
Momentum
+79%
downloads vs prior 30d
Biggest opportunity: Swap “statistics” and “google analytics” for “friendly” and “google analytics alternative”. “statistics” isn't earning its slot: it only gets you to #20. “friendly” sits at #4 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: it only gets you to #18. “google analytics alternative” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
93 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →2.8%
of downloads still active
At least 70K of 2.5M lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 28 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 38 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 245 reviews, smoothed to 4.85★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
50
Momentum
Holding steady
+0.5
Velocity
places per keyword, 28d
42%
Breadth
of keywords climbing, 28d
+0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| koko | #1 | #1 | 0 |
| privacy friendly | #2 | #2 | 0 |
| plausible | #2 | #2 | 0 |
| privacy your tag | #4 | #2 | up 5 |
| friendly | #4 | #3 | 0 |
| wordpress analytics | #6 | #5 | up 1 |
| google analytics alternative | #5 | #4 | down 1 |
| website statistics your tag | #6 | #4 | 0 |
| analytics your tag | #8 | #7 | down 2 |
| privacy analytics | #5 | #5 | 0 |
| content analytics | #6 | #5 | down 1 |
| website analytics | #6 | #6 | up 2 |
| visitor analytics | #6 | #5 | down 1 |
| click analytics | #6 | #5 | 0 |
| marketing analytics | #6 | #6 | down 1 |
| post analytics | #7 | #6 | down 1 |
| form analytics | #7 | #7 | 0 |
| simple analytics | #7 | #6 | 0 |
| alternative | #13 | #7 | — |
| pageviews | #9 | #7 | up 2 |
157 searches this plugin appeared in over the last 90 days, 20 listed. 104 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “statistics” and “google analytics” for “friendly” and “google analytics alternative”. “statistics” isn't earning its slot: it only gets you to #20. “friendly” sits at #4 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: it only gets you to #18. “google analytics alternative” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 194.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
28
releases in the last 12 months
1mo ago
latest release · v2.5.3 · 24 Sep 2026
142
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 45% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70K+”. Our estimate pins where the real number sits.
Crossed into this band 4 days ago and a band this size takes about a year or more to cross, so the real count is still just over 70K.
At the current install trend, crossing 80K+ in roughly 1124 days.
Install history since 4 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ dkalnenaite4mo ago
I reached out to their team with a privacy question and they were extremely polite and helpful. They answered all of my questions promptly and accurately. I wish more companies were this responsive and helpful regarding privacy!
Read on wp.org ↗ - ★★★★★ Mike Hindle4mo ago
Amazing plugin that I’ve been using for many years now. Having dabbled with other analytics tools, it’s always refreshing to come back to Koko Analytics and view the essential data. Nothing more, nothing less. Big fan and highly recommended, especially if you’re looking for a more privacy-focused offering than something like GA4.
Read on wp.org ↗ - ★★★★★ Bart van Maanen4mo ago
Simple but enough stats to act on.
Read on wp.org ↗ - ★★★★★ jayturley5mo ago
Fantastic plugin that does exactly what it says. Privacy conscious and effective. The paid upgrade allows you to track custom events, which is perfect for clients who need more granular tracking and reporting.
Read on wp.org ↗ - ★★★★★ retore5mo ago
Simple & top
Read on wp.org ↗ - ★★★★★ nextdoorflowers5mo ago
When I was researching an Analytics tool, I downloaded several and Koko was by far the best. I deleted all others right away and stuck with Koko for all my websites. highly recommend.
Read on wp.org ↗ - ★★★★★ sylviabass5mo ago
I love Koko Analytics for getting basic stats on website traffic. All of the data stays on the server, so I don’t have to worry about privacy issues with big data companies like Google.
Read on wp.org ↗ - ★★★★★ nathalie756mo ago
Very easy to use, privacy-friendly and very good support!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.5.1 tracking: more aggressive bot filter lists. dashboard: add new Koko Analytics logo and brand colors. 2.5.1
- — Version 2.5.0 import: add importers for Burst Statistics, Statify, WP Statistics, Independent Analytics, and SlimStat Analytics. import: fix updating existing referrer statistics during imports. dashboard: improve the styling of KPI m 2.5.0
- — Version 2.4.1 import: fix Plausible importer compatibility with PHP 7.4. security: harden data import validation and output escaping. dashboard: fix collation mismatch when querying by path containing utf-8 characters. dashboard: retu 2.4.1
- — Version 2.4.0 tracking: hook into the visibilitychange event again to ignore prerender requests. data: rewrite exporter and importer to use NDJSON instead of raw SQL. import: fix column names for the referrer stats table. rest: clamp 2.4.0
- — Version 2.3.7 tracking: include UTM parameters in pageview tracking requests so integrations can access campaign data. endpoint: harden pageview and event request validation by checking required parameters and accepted types. endpoint 2.3.7
- — Version 2.5.2 tracking: fall back to fetch() in browsers without support for navigator.sendBeacon. security: stricter validation of pageview and event data, rejecting control characters that could corrupt the buffer file. data: increa 2.5.2
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.5.3). Sites still on an older version should update.
- 2026-01-20 CVE-2026-22850 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.1.2 Patched in 2.1.3
- 2024-09-23 CVE-2024-8662 Improper Neutralization of Input During Web Page Generation Affects <= 1.3.12 Patched in 1.3.13
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 28 languages, 3 at 90% or more
Plus 4 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Koko Analytics when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Analytics
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("suitable for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Google Analytics, Jetpack.
- ✓ Headings and lists 7 headings and 2 lists.
- ✓ Enough to quote 3,041 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-28 60K+ → 70K+ up after 351 days in tier
- 2025-11-11 50K+ → 60K+ up after 390 days in tier
- 2024-10-17 40K+ → 50K+ up after 320 days in tier
- 2023-12-02 30K+ → 40K+ up after 402 days in tier
- 2022-10-26 20K+ → 30K+ up after 417 days in tier
- 2021-09-04 10K+ → 20K+ up after 338 days in tier
- 2020-10-01 9K+ → 10K+ up after 49 days in tier
- 2020-08-13 7K+ → 9K+ up after 67 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 3 shared tags A -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 3 shared tags A -
Statify 100K+ installs · 4.6★ · 3 shared tags A -
Independent Analytics – WordPress Analytics Plugin 100K+ installs · 4.7★ · 3 shared tags A -
Statify – Extended Evaluation 20K+ installs · 4.3★ · 3 shared tags A -
Fathom Analytics for WP 10K+ installs · 4.5★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Koko Analytics – Privacy-Friendly WordPress Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/koko-analytics" width="480" height="300" style="border:0" loading="lazy" title="Koko Analytics – Privacy-Friendly WordPress Analytics — Plugin Pulse"></iframe> Koko Analytics – Privacy-Friendly WordPress Analytics: 70K+ active installs, 5.0★ (245 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/koko-analytics
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