Lightweight Google Analytics
by Andy Feliciotti · Analytics
Also makes 6 other plugins · 14.2K+ installs across the portfolio →
Easily add Google Analytics 4 to WordPress using just your Measurement ID.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
400+
≈420 estimated
Momentum
+79%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “consent mode” and “gdpr” for “gtag”, “google analytics 4” and “measurement”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “gtag” sits at #5 untagged, close enough for a declared tag to move it up. “consent mode” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics 4” sits at #14 untagged, close enough for a declared tag to move it up. “gdpr” isn't earning its slot: you're not in the first 24 results for its own search. “measurement” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 400 of 9.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 18 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| measurement id | #3 | #10 | 0 |
| lightweight | #6 | #16 | down 1 |
| gtag | #5 | #5 | 0 |
| universal analytics | #7 | #20 | up 1 |
| google analytics 4 | #14 | #23 | up 1 |
| measurement | #16 | #21 | down 3 |
| lightweight plugin | #8 | #21 | 0 |
| ga4 your tag | #24 | #23 | 0 |
| google analytics universal | #10 | #20 | 0 |
| google universal analytics | #10 | #20 | 0 |
| sales analytics | #20 | #24 | up 1 |
| ga4 analytics | #20 | #22 | 0 |
| google analytics setup | #24 | #23 | 0 |
| google analytics script | #24 | #23 | down 1 |
| analytics your tag | Not in the top 24 | ||
| consent mode your tag | Not in the top 24 | ||
| gdpr your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
36 searches this plugin appeared in over the last 90 days, 14 listed. 22 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “consent mode” and “gdpr” for “gtag”, “google analytics 4” and “measurement”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “gtag” sits at #5 untagged, close enough for a declared tag to move it up. “consent mode” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics 4” sits at #14 untagged, close enough for a declared tag to move it up. “gdpr” isn't earning its slot: you're not in the first 24 results for its own search. “measurement” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
18d ago
latest release · v1.7.0 · 13 Oct 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 2 months ago and a band this size takes about a year or more to cross, so the real count is still just over 400.
At the current install trend, crossing 500+ in roughly 571 days.
Install history since 17 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ VannDigital5.2y ago
…so far. Hope it stays updated!!!
Read on wp.org ↗ - ★★★★★ Ryan Robinson6.1y ago
I’ve been on a quest to speed up my blog for a long time, and reducing the number of requests my previous Google Analytics plugin was making (and the amount of code it was injecting onto my site) was a major tipping point for getting my pages loading lightning fast after making some other site-wide optimizations. I’m using the minimal analytics option with the plugin and it took my GA file size down to 2kb (instead of 17kb where it previously was with Monster Analytics). This plugin is incredibly simple, easy-to-use and straight forward… it does exactly what it says!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add Google Analytics 4 to WordPress using just your Measurement ID."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("for developers"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,990 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-25 300+ → 400+ up after 1 days in tier
- 2026-08-24 400+ → 300+ down after 41 days in tier
- 2026-07-14 300+ → 400+ up after 2 days in tier
- 2026-07-12 400+ → 300+ down after 2 days in tier
- 2026-07-10 300+ → 400+ up after 24 days in tier
- 2026-06-16 400+ → 300+ down after 1 days in tier
- 2026-06-15 300+ → 400+ up after 1 days in tier
- 2026-06-14 400+ → 300+ down after 44 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GAinWP Google Analytics Integration for WP 7K+ installs · 4.7★ · 4 shared tags A -
WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ installs · 4.1★ · 3 shared tags A -
Analytify – Google Analytics 4 Tracking and Reporting in WordPress 20K+ installs · 4.7★ · 3 shared tags A -
WP Global Site Tag 7K+ installs · 4.1★ · 3 shared tags B -
HT Easy GA4 – Google Analytics WordPress Plugin 6K+ installs · 4.1★ · 3 shared tags A -
Opt-Out for Google Analytics (DSGVO / GDPR) 3K+ installs · 4.0★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Lightweight Google Analytics into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lightweight-google-analytics" width="480" height="300" style="border:0" loading="lazy" title="Lightweight Google Analytics — Plugin Pulse"></iframe> Lightweight Google Analytics: 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/lightweight-google-analytics
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